About Fruit Wise
Fruit Wise is a Retail company based in Lobethal (Australia) founded in 2004, and was acquired by Carman’s in October 2022. Multi-category healthy snacks and convenience foods are provided online. Fruit Wise offers products and services including Muesli Bars, Fruit Straps, Porridge, Granola, and Protein Bars. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Snacks and Convenience Food. Its legal entity is Carman's Fine Foods Pty Ltd.
Company details
Fruit Wise was founded in 2004 in Lobethal, Australia, as an internet-first brand in the healthy food sector. Operations focus on multi-category snacks and convenience products, including fruit straps and gourmet muesli. Products are manufactured using natural ingredients, with artificial additives and preservatives excluded. Distribution occurs primarily through online channels to serve Australian consumers.
- Headquarters Lobethal, Australia
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website fruitwise.com.au
- Social LinkedIn Facebook
- Acquired by Carman’s (Oct 2022)
- Legal Name Carman's Fine Foods Pty Ltd
- Investors
- Acquired byCarman’s
(Oct 2022)
Products & Services of Fruit Wise
Fruit Wise offers a comprehensive portfolio of products and services, including Muesli Bars, Fruit Straps, Porridge, Granola, and Protein Bars.
Nutritious bars providing energy from natural ingredients for daily consumption
Natural fruit-based treats suitable for lunchboxes and on-the-go eating
Warm, wholesome oats for a nutritious morning meal
Crunchy clusters made from grains and nuts for versatile use
High-protein bars supporting fitness and dietary needs
Investors in Fruit Wise
Fruit Wise has secured backing from 1 investor. Prominent investors backing the company include Carman's Kitchen.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Carman's Kitchen is recognized for producing gourmet snack foods. | carmanskitchen.com.au | Australia |
Investor details for Fruit Wise
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Timeline of Fruit Wise
2 dated milestones of Fruit Wise across 18 years, from founding to its latest funding, stage changes and deals.
- Founded Fruit Wise is founded.
- Exit Acquired by Carman’s.
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Related news about Fruit Wise
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Frequently Asked Questions about Fruit Wise
Fruit Wise was founded in 2004.
Fruit Wise is headquartered in Lobethal, Australia. It is registered at Lobethal, South Australia, Australia.
Fruit Wise was founded in 2004 in Lobethal, Australia, as an internet-first brand in the healthy food sector. Operations focus on multi-category snacks and convenience products, including fruit straps and gourmet muesli. Products are manufactured using natural ingredients, with artificial additives and preservatives excluded. Distribution occurs primarily through online channels to serve Australian consumers.
Fruit Wise offers Muesli Bars, Fruit Straps, Porridge, Granola, and Protein Bars.
Fruit Wise has 1 investor. Key investors include Carman's Kitchen.
Fruit Wise operates through Carman's Fine Foods Pty Ltd.
Yes. Fruit Wise was acquired by Carman’s in October 2022.