About Fruitful
Fruitful is a Financial Services company based in New York (United States) founded in 2019 by Thomas Lemmo. Financial planning and advisory services are provided to individuals. It operates on a Subscription Services and FinTech model in Financial Services and Technology sectors. Fruitful has raised $33 million across 2 funding rounds from investors including Emigrant, 8VC and Lux Capital. Its chief executive, as recorded, is Sam Lewis. Its website fruitful.com draws about 76 thousand monthly visits. Fruitful offers products and services including Fruitful Membership, Fruitful Cash Account, Fruitful Card, and Investment Portfolios. Its focus areas include Financials and Personal Finance. Its legal entity is Fruitful, Inc. Its competitors include The Tifin Group, Ascensus and Farther; 2 of its 3 listed competitors have raised funding.
Company details
Fruitful is engaged in offering a financial wellness membership that includes personalized 1-on-1 advice from certified financial planners, automated money management systems, high-yield savings accounts, responsible spending cards, and tailored investment portfolios. Services are provided in the personal finance sector, targeting individuals seeking to organize and optimize their finances. Solutions are designed to reduce financial stress, support goal achievement, and automate monthly financial decisions with clarity and transparency.
- Headquarters New York, United States
- Founders Thomas Lemmo
- SectorsFinancial ServicesTechnology
- Email••••••••
- Website fruitful.com
- Social LinkedIn Instagram
- Legal Name Fruitful, Inc.
- Total Equity Funding$33M (USD)
in 2 rounds
- Latest Funding Round$25M (USD), Series A
Jun 2022
- InvestorsEmigrant
& 3 more
Products & Services of Fruitful
Fruitful offers a comprehensive portfolio of products and services, including Fruitful Membership, Fruitful Cash Account, Fruitful Card, and Investment Portfolios.
A membership for tailored financial advice and systems.
Savings account with high yield for all cash.
Secured card offering cash back on spending.
Tailored investment portfolios with no management fees.
Funding Insights of Fruitful
Fruitful has successfully raised a total of $33M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $25 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $33M
- Total Rounds 2
- Last Round Series A — $25M
- First Round $8M
(Jun 2021)
- Investors Count 4
All 2 funding rounds of Fruitful with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
4 investors in total: 4 institutional.
Investors in Fruitful
Fruitful has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Emigrant, 8VC and Lux Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm investing in technology, life sciences, and related sectors. | 8vc.com | |||
Seed and early-stage technology companies are funded by Lux Capital. | luxcapital.com | Menlo Park, United States | ||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Commercial banking services are provided throughout the United States. | 1850 | emigrant.com | New York, United States |
Investor details for Fruitful
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Fruitful
3 people are tracked at Fruitful (3 in leadership).
| Name | Role | Group |
|---|---|---|
Thomas Lemmo | Co-Founder | Leadership |
Sam Lewis | Co-CEO | Leadership |
Nena Heckel | Co-CEO | Leadership |
Complete people profiles for Fruitful
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fruitful
3 dated milestones of Fruitful across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Fruitful is founded.
- Funding First funding round of $8.0M.
- Funding Latest funding round, Series A, of $25.0M.
Competitors of Fruitful
Fruitful has 3 listed competitors in our database, 2 of them funded. They include The Tifin Group, Ascensus and Farther.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tifin.com | 2018 | New York, United States | $219.01M | AI-enabled financial planning and advisory solutions are provided for individuals. | ||
| ascensus.com | 1980 | Dresher, United States | 5,112 | Retirement, health, and college savings services are administered nationwide. | ||
| farther.com | 2019 | New York, United States | $272M | App-based financial planning and management platform for individuals |
Detailed competitors of Fruitful
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fruitful
The website of Fruitful (fruitful.com) receives about 76.2K visits a month.
- Monthly visits76.2K
▼ 26.6% vs previous month
Websites whose visitors overlap most with Fruitful. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pinto.co.nz | pinto.co.nz | 100% | – | ||
edtusacorp.com | edtusacorp.com | 100% | – | ||
jcdudley.co.uk | jcdudley.co.uk | 100% | – | ||
hawaiiansunproducts.com | hawaiiansunproducts.com | 100% | #2,555,696 | – | |
mfja.com.au | mfja.com.au | 100% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 17 similar websites and full traffic analytics for Fruitful
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 17 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Investment & Wealth Tech
3 companies that operate in the same segment as Fruitful (Investment & Wealth Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based website builder tool | 2003 | New York, New York, United States | USD 591.5 M | USD 16.79 M | 2,161 | |
Alternative investment platform for startups and investors is operated. | 2010 | San Francisco, California, United States | USD 100 M | 523 | ||
Web3 infrastructure solutions are offered via a blockchain platform. | 2021 | Palo Alto, California, United States | USD 336 M | 186 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Fruitful
Complete news archive for Fruitful
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Fruitful
Fruitful was founded in 2019 and raised its 1st funding round 2 years after it was founded.
Fruitful is headquartered in New York, United States. It is registered at New York, New York, United States.
Sam Lewis is the CEO of Fruitful, as recorded in our data.
Fruitful is a funded company, having raised a total of $33M across 2 funding rounds to date. The company's 1st funding round was a Seed of $8M, raised on Jun 2021.
Fruitful is engaged in offering a financial wellness membership that includes personalized 1-on-1 advice from certified financial planners, automated money management systems, high-yield savings accounts, responsible spending cards, and tailored investment portfolios. Services are provided in the personal finance sector, targeting individuals seeking to organize and optimize their finances. Solutions are designed to reduce financial stress, support goal achievement, and automate monthly financial decisions with clarity and transparency.
Fruitful's top competitors include The Tifin Group, Ascensus and Farther.
Fruitful offers Fruitful Membership, Fruitful Cash Account, Fruitful Card, and Investment Portfolios.
Fruitful has 4 investors. Key investors include Emigrant, 8VC, Lux Capital, and Founders Fund.
Fruitful operates through Fruitful, Inc..