About FT Adviser
FT Adviser is a Media & Entertainment company based in London (United Kingdom) founded in 2000, and was acquired by Ascot Lloyd in July 2023. News and commentary on financial intermediaries are provided through FTAdviser. It operates on a Advertising Model model. The company has 90 employees. Its website ftadviser.com draws about 171 thousand monthly visits. FT Adviser offers products and services including Financial News and Insights. Its focus areas include Media, Financial Media and Advisory Content. Its legal entity is The Financial Times Limited.
Company details
Content focused on pensions, investments, mortgages, and regulation is provided by FT Adviser. Resources for financial advisers are curated across various sectors including retirement income, ESG investing, and tax-efficient strategies. Support for professional development through features, opinions, and CPD content is also made available. The platform serves the advisory community with updates on industry trends and regulatory changes.
- Headquarters London, United Kingdom
- Employees 90
- Stage Acquired
- SectorsMedia & Entertainment
- Website category Finance · Investing
- Email••••••••
- Phone•••• ••••
- Website ftadviser.com
- Social LinkedIn X Facebook
- Acquired by Ascot Lloyd (Jul 2023)
- Legal Name The Financial Times Limited
- Investors
- Employee Count90
- Acquired byAscot Lloyd
(Jul 2023)
Products & Services of FT Adviser
FT Adviser offers a comprehensive portfolio of products and services, including Financial News and Insights.
Financial news and insights are provided for advisers.
Investors in FT Adviser
FT Adviser has secured backing from 1 investor. Prominent investors backing the company include Ascot Lloyd.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Provider of financial advisory services | 2004 | ascotlloyd.co.uk | Reading, United Kingdom |
Investor details for FT Adviser
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of FT Adviser
2 dated milestones of FT Adviser across 23 years, from founding to its latest funding, stage changes and deals.
- Founded FT Adviser is founded.
- Exit Acquired by Ascot Lloyd.
Web traffic of FT Adviser
The website of FT Adviser (ftadviser.com) receives about 171.1K visits a month and ranks #326,928 among all websites worldwide, #3,434 in Investing.
- Monthly visits171.1K
▲ 30.6% vs previous month
- Unique visitors67.6K
per month
- Global rank#326,928
among all websites
- Category rank#3,434
Finance · Investing
- Bounce rate56%
- Pages per visit1.9
- Average visit2 min 25 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with FT Adviser. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| investorschronicle.co.uk | 100% | #167,129 | View details | ||
| investmentweek.co.uk | 94% | 75.6K | #530,605 | View details | |
portfolio-adviser.com | portfolio-adviser.com | 90% | #690,483 | – | |
| fa-mag.com | 86% | 93.5K | #336,818 | View details | |
| whatinvestment.co.uk | 81% | 1.1K | #14,738,980 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for FT Adviser
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about FT Adviser
FT Adviser was founded in 2000.
FT Adviser is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
FT Adviser has 90 employees.
Content focused on pensions, investments, mortgages, and regulation is provided by FT Adviser. Resources for financial advisers are curated across various sectors including retirement income, ESG investing, and tax-efficient strategies. Support for professional development through features, opinions, and CPD content is also made available. The platform serves the advisory community with updates on industry trends and regulatory changes.
FT Adviser offers Financial News and Insights.
FT Adviser has 1 investor. Key investors include Ascot Lloyd.
FT Adviser operates through The Financial Times Limited.
Yes. FT Adviser was acquired by Ascot Lloyd in July 2023.
The website of FT Adviser receives about 171 thousand visits a month and ranks #326,928 among all websites worldwide.