About Full Reign
Full Reign was a Retail company based in Milwaukee (United States) founded in 2011 by Rita Roloff. It offers an online platform for discovering and recommending hair-care products. It operates on a B2C model. Full Reign has raised $100 thousand across 1 funding round from investors including Gener8tor. Its website fullreign.com draws about 681 thousand monthly visits. The company is recorded as dissolved. Its focus areas include Consumer Goods, Online Platforms and Beauty and Personal Care. Its competitors include BeautyNoted, Empowered Products, Haldi, Pretty in my Pocket and SKINTELLI and 3 more; 2 of its 8 listed competitors have raised funding.
Company details
Full Reign, established in 2011 and currently in Dissolved stage, focuses on producing consumer products, engaging in retail operations, online platforms, and beauty and personal care. Offers an online platform for discovering and recommending hair-care products. Adapting to market demands with innovation and client-focused strategies.
- Headquarters Milwaukee, United States
- Founders Rita Roloff
- SectorsRetail
- Website fullreign.com
- Total Equity Funding$100K (USD)
in 1 rounds
- Latest Funding Round$100K (USD), Seed
Jun 2019
- Investors
Funding Insights of Full Reign
Full Reign has successfully raised a total of $100K through 1 strategic funding round. The most recent funding activity was a Seed round of $100 thousand completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100,000
- Total Rounds 1
- Last Round Seed — $100,000
- First Round $100,000
(Jun 2019)
- Investors Count 1
All 1 funding rounds of Full Reign with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $100,000 | Seed | – | Gener8tor | – |
1 investors in total: 1 institutional.
Investors in Full Reign
Full Reign has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Gener8tor.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Startups are accelerated via a 12-week program with funding support. | 2012 | gener8tor.com | Madison, United States |
Investor details for Full Reign
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Full Reign
1 people are tracked at Full Reign (1 in leadership).
| Name | Role | Group |
|---|---|---|
Rita Roloff | Founder | Leadership |
Complete people profiles for Full Reign
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Verified entity values are shown only after access is granted.
Timeline of Full Reign
2 dated milestones of Full Reign across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Full Reign is founded.
- Funding First funding round of $100K.
Competitors of Full Reign
Full Reign has 8 listed competitors in our database, 2 of them funded. They include BeautyNoted, Empowered Products, Haldi, Pretty in my Pocket and SKINTELLI, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| beautynoted.com | 2012 | Menlo Park, United States | $2.2M | – | A crowdsourced platform connecting users with personal beauty stylists for tailored services. | |
| empoweredproducts.com | 2002 | Las Vegas, United States | – | 19 | Personal care products are aggregated on an online discovery platform. | |
| haldi.com | 2018 | San Francisco, United States | – | – | Personalized skincare regimens are generated via an online skin quiz. | |
| prettyinmypocket.com | 2012 | Atlanta, United States | $359,245 | – | A mobile platform for beauty shopping. | |
| skintelli.com | 2018 | Farmingdale, United States | – | – | Offers home self-tests for skin quality and skincare product evaluation. | |
| seknd.com | 2018 | San Francisco, United States | – | – | Operates an online platform for discovering and recommending skin care products. | |
| getperspect.com | 2017 | San Francisco, United States | – | – | Skincare product recommendations are matched to user needs online. | |
| meetsofie.com | 2020 | Chicago, United States | – | – | Platform offering solution to find beauty shades and alternative products |
Detailed competitors of Full Reign
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Full Reign
The website of Full Reign (fullreign.com) receives about 680.7K visits a month.
- Monthly visits680.7K
▼ 6.7% vs previous month
Websites whose visitors overlap most with Full Reign. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| falconebiz.com | 100% | 959.8K | #63,970 | View details | |
| tofler.in | 97% | 556K | #105,509 | View details | |
| zaubacorp.com | 96% | 4.9M | #12,689 | View details | |
| tracxn.com | 92% | 2.9M | #16,597 | View details | |
| indiafilings.com | 90% | 2.1M | #29,959 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Full Reign
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care E-Commerce
10 companies that operate in the same segment as Full Reign (Beauty & Personal Care E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform selling beauty products, makeup, skincare, and cosmetics in India. | 2015 | Mumbai, Maharashtra, India | USD 105.68 M | – | – | |
Rapid on-demand delivery of medicines and daily items through WhatsApp. | 2019 | Gurugram, Haryana, India | USD 1.76 M | USD 226.04 K | 16 | |
GlamPlus is involved in providing digital solutions for the beauty and personal care industry, focusing on salons, spas, and supply chain management. | 2020 | Bengaluru, Karnataka, India | – | USD 3.14 M | 27 | |
Online platform selling beauty products, cosmetics, and accessories to consumers. | 2017 | Mumbai, Maharashtra, India | – | USD 3.66 M | 1 | |
Online retailer offering cosmetics, skincare, and beauty essentials for consumers. | 2019 | Gurugram, Haryana, India | – | USD 4.32 M | 124 | |
Online platform for buying natural cosmetics and beauty products. | 2018 | Erode, Tamil Nadu, India | – | – | – | |
Offers online platform for creating customized photo books and wall decor prints. | 2016 | Ahmedabad, Gujarat, India | – | – | – | |
Online beauty brand offering multi-category products | – | Toronto, Ontario, Canada | – | – | – | |
Organic skincare products are offered by an internet-first brand. | 2021 | China | – | – | – | |
Digital media outlet providing fashion, beauty, and lifestyle articles. | 1945 | Mumbai, Maharashtra, India | – | USD 4.96 M | 64 |
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Frequently Asked Questions about Full Reign
Full Reign was founded in 2011 and raised its 1st funding round 8 years after it was founded.
Full Reign is headquartered in Milwaukee, United States. It is registered at Milwaukee, Wisconsin, United States.
Full Reign is a funded company, having raised a total of $100K across 1 funding round to date. The company's 1st funding round was a Seed of $100K, raised on Jun 2019.
Full Reign, established in 2011 and currently in Dissolved stage, focuses on producing consumer products, engaging in retail operations, online platforms, and beauty and personal care. Offers an online platform for discovering and recommending hair-care products. Adapting to market demands with innovation and client-focused strategies.
Full Reign's top competitors include Empowered Products, Haldi and Sofie.
Full Reign has 1 investor. Key investors include Gener8tor.
The website of Full Reign receives about 681 thousand visits a month.