About Fund123
Fund123 is a Technology company based in Hangzhou (China) founded in 2006, and was acquired by Ant Group in April 2015. Investment fund distribution platform. Fund123 has raised $2.54 million across 2 funding rounds from investors including Ant Group and Beijing Hualian Group. Its focus areas include FinTech, Investment Tech, Online Trading Platforms and Public Market Funds. Its competitors include Howbuy, Zhenrongbao and Qianshengqian; 2 of its 3 listed competitors have raised funding.
Company details
Fund123 was established in 2006 in Hangzhou, China, as an online platform in the financial investment sector. Fund details are provided to users, along with options to purchase various funds. Additional services, including financial tools, blogs, and forums, are offered. A majority stake of 61 was acquired by Alibaba in 2015, while BHG Mall obtained 25 in 2013. Operations focus on fund distribution and user support.
- Headquarters Hangzhou, China
- Stage Acquired
- SectorsTechnology
- Website fund123.cn
- Acquired by Ant Group (Apr 2015)
Funding Insights of Fund123
Fund123 has successfully raised a total of $2.54M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $2.54 million completed in November 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.54M
- Total Rounds 2
- Last Round Series B β $2.54M
- Investors Count 1
All 2 funding rounds of Fund123 with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2013 | $2.54M | Series B | β | β | |
| Nov 2011 | Series A | β | β | β |
2 investors in total: 2 institutional.
Investors in Fund123
Fund123 has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Ant Group and Beijing Hualian Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| bhgmall.com.cn | ||||
Payment processing solution for consumers, small and micro businesses | 2004 | antgroup.com | Hangzhou, China |
Investor details for Fund123
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Fund123
4 dated milestones of Fund123 across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Fund123 is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $2.5M.
- Exit Acquired by Ant Group.
Competitors of Fund123
Fund123 has 3 listed competitors in our database, 2 of them funded. They include Howbuy, Zhenrongbao and Qianshengqian.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| howbuy.com | 2007 | Shanghai, China | Managed funds are accessed for investment via an online platform. | |||
| zhenrongbao.com | 2014 | Beijing, China | $10M | Fixed-return investment products are offered on the Zhenrongbao platform. | ||
| qianshengqian.com | 2014 | Guangdong, China | $10M | Provides money management services to help users track and optimize finances. |
Detailed competitors of Fund123
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Fund123
Websites that share an audience with Fund123 (fund123.cn).
Websites whose visitors overlap most with Fund123. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
fund.eastmoney.com | fund.eastmoney.com | 100% | β | ||
ourku.com | ourku.com | 100% | β | ||
| howbuy.com | 99% | 56K | #857,501 | View details | |
cnfund.cn | cnfund.cn | 98% | β | ||
cn.morningstar.com | cn.morningstar.com | 96% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 19 similar websites and full traffic analytics for Fund123
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 19 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Fund123
Complete news archive for Fund123
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- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Fund123
Fund123 was founded in 2006 and raised its 1st funding round 5 years after it was founded.
Fund123 is headquartered in Hangzhou, China. It is registered at Hangzhou, Zhejiang, China.
Fund123 is a funded company, having raised a total of $2.54M across 2 funding rounds to date.
Fund123 was established in 2006 in Hangzhou, China, as an online platform in the financial investment sector. Fund details are provided to users, along with options to purchase various funds. Additional services, including financial tools, blogs, and forums, are offered. A majority stake of 61 was acquired by Alibaba in 2015, while BHG Mall obtained 25 in 2013. Operations focus on fund distribution and user support.
Fund123's top competitors include Howbuy, Zhenrongbao and Qianshengqian.
Fund123 has 2 investors. Key investors include Ant Group, and Beijing Hualian Group.
Yes. Fund123 was acquired by Ant Group in April 2015.

