About Funnelytics
Funnelytics is a company based in Toronto (Canada) founded in 2016. Funnelytics has raised $2.56 million across 2 funding rounds from investors including MaRS IAF, GreenSky Ventures and Good News Ventures. Funnelytics operates in a competitive market with competitors including AB Tasty, Wingify, Customers.ai, Dolead and Vizit, among others.
- Headquarter Toronto, Canada
- SectorsTechnology
- Website category Business and Consumer Services · Online Marketing
- Email••••••••
- Website funnelytics.io
- Social LinkedIn X
- Total Equity Funding$2.56M (USD)
in 2 rounds
- Latest Funding Round$1.45M (USD), Seed
Jan 2021
- InvestorsMaRS IAF
& 2 more
Funding Insights of Funnelytics
Funnelytics has successfully raised a total of $2.56M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.45 million completed in January 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.56M
- Total Rounds 2
- Last Round Seed — $1.45M
- First Round $1.11M
(Jun 2020)
- Investors Count 3
All 2 funding rounds of Funnelytics with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2021 | $1.45M | Seed | – | – | |
| Jun 2020 | $1.11M | Seed | – | MaRS Investment Accelerator Fund |
3 investors in total: 3 institutional.
Investors in Funnelytics
Funnelytics has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include MaRS IAF, GreenSky Ventures and Good News Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage technology startups are supported through investments by MaRS IAF. | – | marsiaf.com | Canada | |
Early stage Canadian B2B startups are funded by GreenSky Ventures. | 2015 | greensky.vc | Toronto, Canada | |
Early-stage investments are made in Canadian tech and offline startups. | – | goodnewsventures.com | Toronto, Canada |
Investor details for Funnelytics
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Funnelytics
3 people are tracked at Funnelytics (3 in leadership).
| Name | Role | Group |
|---|---|---|
Cameron McEvenue | Head of Growth | Leadership |
Mikael Dia | Founder & CEO | Leadership |
Krystal Woods | Partner Program Specialist | Leadership |
Complete people profiles for Funnelytics
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Funnelytics
3 dated milestones of Funnelytics across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Funnelytics is founded.
- Funding First funding round of $1.1M.
- Funding Latest funding round, Seed, of $1.5M.
Competitors of Funnelytics
Funnelytics operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as AB Tasty, Wingify, Customers.ai, Dolead and Vizit, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| abtasty.com | 2009 | New York, United States | $63.87M | – | Website content is optimized via A/B testing and multivariate analysis. | |
| wingify.com | 2009 | Delhi, India | – | 424 | Provider of software products for digital experience management | |
| customers.ai | 2017 | Boston, United States | $3.4M | 7 | Conversion rate optimization is enabled via cloud and AI platforms. | |
| dolead.com | 2012 | Paris, France | $15M | – | Online ad campaigns are managed and optimized via cloud platform. | |
| vizit.com | 2014 | Boston, United States | $35M | 8 | AI-based visual brand performance analytics platform | |
| matomo.org | 2007 | Wellington, New Zealand | $2M | – | Web analytics solutions are delivered for conversion rate optimization. | |
| zarget.com | 2015 | Chennai, India | $7.5M | 3 | Tools for conversion rate optimization and website analytics are provided. | |
| tactic.fyi | 2019 | London, United Kingdom | $6.41M | 4 | Personalized marketing solutions are delivered via an automated platform. | |
| kleecks.com | 2015 | London, United Kingdom | $7.26M | – | Provides online tool for website optimization |
Detailed competitors of Funnelytics
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Funnelytics
The website of Funnelytics (funnelytics.io) receives about 60.2K visits a month and ranks #432,837 among all websites worldwide, #846 in Online Marketing.
- Monthly visits60.2K
▲ 2.3% vs previous month
- Unique visitors24.7K
per month
- Global rank#432,837
among all websites
- Category rank#846
Business and Consumer Services · Online Marketing
- Bounce rate39%
- Pages per visit4.4
- Average visit47 sec
- DevicesDesktop 46% · Mobile 54%
Websites whose visitors overlap most with Funnelytics. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
socialmarketingwriting.com | socialmarketingwriting.com | 100% | – | #1,858,830 | – |
| octaneai.com | 97% | 144.2K | #295,785 | View details | |
| tractionwise.com | 94% | – | #6,406,442 | View details | |
mkt4edu.com | mkt4edu.com | 92% | – | #1,650,094 | – |
serpclix.com | serpclix.com | 91% | – | #482,692 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 34 similar websites and full traffic analytics for Funnelytics
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 34 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Funnelytics
Complete news archive for Funnelytics
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Funnelytics
10 companies that operate in the same segment as Funnelytics (MarketingTech), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 360.17 M | USD 1.3 B | 2,190 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M | – | – | |
Cloud-based omnichannel communication and customer engagement platform is utilized. | 2008 | San Francisco, California, United States | USD 239.77 M | USD 5.07 B | 5,540 | |
Mobile marketing platform for attribution and user acquisition | 2012 | San Francisco, California, United States | USD 1.72 B | USD 4.71 B | 1,560 | |
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | – | USD 23.77 B | 30,710 | |
SaaS email marketing solutions are offered to e-commerce businesses. | 2012 | Boston, Massachusetts, United States | USD 778.5 M | USD 1.23 B | 2,180 | |
Contact databases and sales intelligence are supplied to businesses. | 2000 | Vancouver, Washington, United States | USD 32 M | USD 1.25 B | 3,510 | |
Automated usability testing and feedback for mobile experiences is provided. | 2007 | San Francisco, California, United States | USD 148.5 M | USD 21.68 M | 557 | |
Video hosting, creation, management, and streaming services are provided. | 2004 | New York, New York, United States | USD 450 M | USD 417.01 M | 1,100 |
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Frequently Asked Questions about Funnelytics
Funnelytics was founded in 2016 and raised its 1st funding round 4 years after it was founded.
Funnelytics is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Funnelytics is a funded company, having raised a total of $2.56M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.11M, raised on Jun 2020.
Funnelytics was founded in 2016 in Toronto, Canada, within the marketing technology sector. A suite for marketing intelligence is provided, enabling the mapping of campaigns to assess performance and identify bottlenecks. Preinstalled templates are included for structuring funnels such as landing pages, sales pages, emails, and ads. Funnels can be shared among team members to support collaborative operations.
Funnelytics has 3 investors. Key investors include MaRS IAF, GreenSky Ventures, and Good News Ventures.