About FX
FX is a Technology company based in Sao Paulo (Brazil) founded in 2015. Provider of software solutions for retail analytics management. It operates in the Technology, Retail, and Industrial Goods & Manufacturing sectors. Its Indian entity Ta Associates Advisory Private Limited reported revenue of ₹205 Cr. FX offers products and services including FX Go Analytics and FX Cashier Line. Its focus areas include Brands Tech, Analytics, Customer Analytics and In Store Retail Tech.
Company details
FX was founded in 2015 in Sao Paulo, Brazil, as a provider of software solutions in the retail analytics sector. A multisensor IoT device is utilized to capture store traffic data, enabling analytics on unique visits, repeat visits, conversion rates, marketing ROI, loyalty metrics, customer flow patterns, dwell times, store performance within networks, and hourly operations. The cloud-based platform is accessed through an app or API.
- Headquarters Sao Paulo, Brazil
- SectorsTechnologyRetail Industrial Goods & Manufacturing Transportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website fxdata.com.br
- Social LinkedIn X Facebook Instagram
- Legal Name Ta Associates Advisory Private Limited
- Date of Incorporation 15 Dec, 2008
- Jurisdiction Mumbai, Maharashtra, India
- Indian entity revenue₹205 Cr
FY 2025 · +92% YoY
- Indian entity net profit₹25.37 Cr
FY 2025 · 12% margin
- Indian entity EBITDA₹35.32 Cr
FY 2025 · 17% margin
Associated legal entities of FX
FX operates through Ta Associates Advisory Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Ta Associates Advisory Private Limited CIN U74900MH2008PTC188893 | Active | 15 Dec 2008 | Mumbai, Maharashtra | ₹205 Cr | 3 | View details |
Products & Services of FX
FX offers a comprehensive portfolio of products and services, including FX Go Analytics and FX Cashier Line.
Tracks store entrants, conversion rates, and peak hours.
Monitors wait times and occupancy in retail environments.
Board of directors of Ta Associates Advisory Private Limited (FX)
Ta Associates Advisory Private Limited is the primary company behind FX. The board of Ta Associates Advisory Private Limited currently have 3 directors; the longest-serving is Melanie Rae Toomey, appointed in 2015. 8 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Melanie Rae Toomey DIN 07103302 | Director | 02 Mar 2015 | 11 yrs 7 mo | Ta Associates Advisory Private Limited |
| Ravindranath Menon Kizhakkepat Bhaskaran DIN 02579565 | Director | 01 Feb 2021 | 5 yrs 8 mo | Ta Associates Advisory Private Limited |
| Jennifer Ami Barbetta DIN 10709061 | Director | 25 Jul 2024 | 2 yrs 3 mo | Ta Associates Advisory Private Limited |
Financials of FX
Figures of Ta Associates Advisory Private Limited, the primary company behind FX, for FY 2025. Revenue was ₹205 Cr (+92% year on year). Net profit was ₹25.37 Cr (12% margin). EBITDA was ₹35.32 Cr (17% margin). Revenue has grown at a compounded annual rate of +46% over three years and +34% over five years.
- ₹205 CrRevenue · FY 2025 · +92% YoY
- ₹25.37 CrNet profit · 12% margin
- ₹35.32 CrEBITDA · 17% margin
- ₹2.56 CrPaid-up capital
- +46%Revenue CAGR, 3 years
- +34%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Ta Associates Advisory Private Limited are on its company page.
Detailed financial statements for FX
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Web traffic of FX
The website of FX (fxdata.com.br) receives about 1.6K visits a month.
- Monthly visits1.6K
▲ 31.6% vs previous month
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Frequently Asked Questions about FX
FX was founded in 2015.
FX is headquartered in Sao Paulo, Brazil.
The primary company behind FX, Ta Associates Advisory Private Limited, reported revenue of ₹205 Cr for FY 2025, up 92% year on year.
FX was founded in 2015 in Sao Paulo, Brazil, as a provider of software solutions in the retail analytics sector. A multisensor IoT device is utilized to capture store traffic data, enabling analytics on unique visits, repeat visits, conversion rates, marketing ROI, loyalty metrics, customer flow patterns, dwell times, store performance within networks, and hourly operations. The cloud-based platform is accessed through an app or API.
FX offers FX Go Analytics and FX Cashier Line.
FX operates through Ta Associates Advisory Private Limited.
The legal entities of FX currently have 3 directors, including Melanie Rae Toomey, Ravindranath Menon Kizhakkepat Bhaskaran, Jennifer Ami Barbetta.