Gardenuity

Dallas, United States Founded: 2013 • Age: 13 yrs
Grow kits and live plants are produced and marketed.
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About Gardenuity

Gardenuity is a company based in Dallas (United States) founded in 2013 by Julie Mitchell Eggers and Donna Spafford Letier.. Gardenuity has raised $6.68 million across 2 funding rounds from investors including Michael Mann, Alan Shor and Bonnie Plants. Gardenuity offers products and services including Outdoor Patio Garden Kits, Indoor Desktop Gardens, Microgreens Gardens, and Gardening Subscriptions. Gardenuity operates in a competitive market with competitors including iAnthus, Planet 13 Holdings, Vireo Health, NorCal Cannabis and TerraTech, among others.

  • Headquarter Dallas, United States
  • Founders Julie Mitchell Eggers, Donna Spafford Letier
  • Sectors
    Agriculture
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Gardenuity Inc
Operational Areas
Agriculture → Agricultural Technology & Innovation
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $6.68 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.18 M (USD), Seed

    Mar 31, 2025

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Gardenuity

Gardenuity offers a comprehensive portfolio of products and services, including Outdoor Patio Garden Kits, Indoor Desktop Gardens, Microgreens Gardens, and Gardening Subscriptions. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Kits for setting up and maintaining outdoor gardens

Compact systems for growing plants indoors at home

Starter kits for cultivating nutrient-rich microgreens

Ongoing delivery of gardening supplies and plants

People of Gardenuity
Headcount 10-50
Employee Profiles 5
Employee Profiles
People
Connor McClenaghan
Inventory Coordinator
People
Donna Spafford Letier
CEO & Co-Founder
People
Julie Mitchell Eggers
Co-Founder
People
Grayson Gale
Supply Chain Manager

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Funding Insights of Gardenuity

Gardenuity has successfully raised a total of $6.68M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.18 million completed in March 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $1.2M
  • First Round

    (18 Oct 2023)

  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2025 Amount Seed - Gardenuity Valuation

investors

Oct, 2023 Amount Seed - Gardenuity Valuation Michael Mann , Alan Shor
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Gardenuity

Gardenuity has secured backing from 9 investors, including angel, institutional, and venture fund investors. Prominent investors backing the company include Michael Mann, Alan Shor and Bonnie Plants. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Investment management services are offered by Gray's Creek Capital Partners.
Founded Year Domain Location
Early-stage companies are supported through angel investment funding.
Founded Year Domain Location
-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Gardenuity

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Gardenuity

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Gardenuity Comparisons

Employees
+
Add Comparison
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Competitors of Gardenuity

Gardenuity operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as iAnthus, Planet 13 Holdings, Vireo Health, NorCal Cannabis and TerraTech, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Cannabis products are cultivated and processed for medical use.
domain founded_year HQ Location
Cannabis products, extracts, and infused items are produced and retailed.
domain founded_year HQ Location
Cannabis plants are cultivated in greenhouses for wellness product development.
domain founded_year HQ Location
Cannabis products are produced, processed, and supplied through indoor facilities.
domain founded_year HQ Location
Agri-business conglomerate with hydroponic and cannabis subsidiaries operated.
domain founded_year HQ Location
Cannabis products are manufactured and marketed by Isodiol International.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Gardenuity

Frequently Asked Questions about Gardenuity

When was Gardenuity founded?

Gardenuity was founded in 2013 and raised its 1st funding round 10 years after it was founded.

Where is Gardenuity located?

Gardenuity is headquartered in Dallas, United States. It is registered at Dallas, Texas, United States.

Who is the current CEO of Gardenuity?

Donna Spafford Letier is the current CEO of Gardenuity. They have also founded this company.

Is Gardenuity a funded company?

Gardenuity is a funded company, having raised a total of $6.68M across 2 funding rounds to date. The company's 1st funding round was a Seed of $5.5M, raised on Oct 18, 2023.

What does Gardenuity do?

Gardenuity was founded in 2013 in Dallas, United States, within the agriculture sector focused on indoor and outdoor gardening. Live plants and seeds for crops such as tomatoes, basil, eggplant, peppers, cilantro, parsley, kale, beets, greens, okra, and cabbage are produced and marketed. Grow kits, including farm plants, custom compost, ingredients, and cultivation guidance, are offered. Products are available for purchase online through the companys website.

Who are the top competitors of Gardenuity?

Gardenuity's top competitors include iAnthus, Vireo Health and Planet 13 Holdings.

What products or services does Gardenuity offer?

Gardenuity offers Outdoor Patio Garden Kits, Indoor Desktop Gardens, Microgreens Gardens, and Gardening Subscriptions.

Who are Gardenuity's investors?

Gardenuity has 9 investors. Key investors include Michael Mann, Alan Shor, Bonnie Plants, Ross Jones, and Gray's Creek Capital Partners.

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