About Gauge
Gauge is a company based in Salt Lake City (United States) founded in 2020. It operates as a Direct-to-Consumer (D2C). Gauge has raised $8.87 million across 1 funding round from investors including FJ Labs, Maniv Mobility and Proeza Ventures. Gauge offers products and services including Car Selling Service. Gauge operates in a competitive market with competitors including Carvana, CarGurus, Vroom, CarLotz and Droom, among others.
- Headquarter Salt Lake City, United States
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Sectors
Transportation, Automotive & Logistics
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Gauge Automotive Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$8.87 M (USD)
in 1 rounds
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Latest Funding Round
$8.87 M (USD), Seed
Feb 22, 2023
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Investors
FJ Labs
& 2 more
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Employee Count
Employee Count
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Products & Services of Gauge
Gauge offers a comprehensive portfolio of products and services, including Car Selling Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Vehicles are purchased directly for competitive market prices.
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Funding Insights of Gauge
Gauge has successfully raised a total of $8.87M through 1 strategic funding round. The most recent funding activity was a Seed round of $8.87 million completed in February 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $8.9M
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First Round
First Round
(22 Feb 2023)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2023 | Amount | Seed - Gauge | Valuation | Maniv Mobility |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Gauge
Gauge has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include FJ Labs, Maniv Mobility and Proeza Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage tech and offline focused VC firm investing in Israel and the US
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Founded Year | Domain | Location | |
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Venture capital firm focused on marketplaces, gaming, web3, fintech, and multiple sectors
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Gauge
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Gauge
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Gauge Comparisons
Competitors of Gauge
Gauge operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Carvana, CarGurus, Vroom, CarLotz and Droom, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Pre-owned vehicles are sold online with financing and valuation services.
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| domain | founded_year | HQ Location |
Automotive vehicle listings are managed via an app-based platform.
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| domain | founded_year | HQ Location |
Used cars are purchased and resold online through Vroom's platform.
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| domain | founded_year | HQ Location |
Used cars are traded via an online consignment platform.
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| domain | founded_year | HQ Location |
Used vehicles are bought and sold through an AI platform.
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| domain | founded_year | HQ Location |
Used and salvaged vehicles are offered via an online marketplace.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Gauge
Frequently Asked Questions about Gauge
When was Gauge founded?
Gauge was founded in 2020 and raised its 1st funding round 3 years after it was founded.
Where is Gauge located?
Gauge is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.
Is Gauge a funded company?
Gauge is a funded company, having raised a total of $8.87M across 1 funding round to date. The company's 1st funding round was a Seed of $8.87M, raised on Feb 22, 2023.
What does Gauge do?
Gauge is involved in the direct purchase of used vehicles from individual sellers in the automotive sector. The company operates by connecting sellers with a network of buyers to ensure competitive offers are received. Transactions are handled swiftly with payment made on the spot, and all paperwork is managed by the company. Sellers are supported by a team of experts who provide market insights typically reserved for dealers, ensuring a tailored and secure selling experience without the need for public listings or interactions with potential scammers.
What products or services does Gauge offer?
Gauge offers Car Selling Service.
Who are Gauge's investors?
Gauge has 3 investors. Key investors include FJ Labs, Maniv Mobility, and Proeza Ventures.