About General Assembly
General Assembly is an Education company based in New York (United States) founded in 2011 by Adam Pritzker, and was acquired by Adecco Group in April 2018. Platform offering offline workshops and online courses. General Assembly has raised $119.37 million across 6 funding rounds from investors including Adecco Group, SuRo Capital and Western Technology Investment. General Assembly has completed 1 acquisition, including Bitmaker. Its website generalassemb.ly draws about 274 thousand monthly visits. General Assembly offers products and services including Data Analytics Bootcamp, Data Science Bootcamp, AI for Marketers, Software Engineering Bootcamp, and User Experience Design Bootcamp. Its focus areas include EdTech, Continued Learning, Professional and Online Learning. Its competitors include Simplilearn and Maven; 2 of its 2 listed competitors have raised funding.
Company details
General Assembly was founded in 2011 in New York, United States, as an education platform focused on tech and business skills. Full-time and part-time programs are delivered offline and online, covering web development, user experience design, data science, product management, digital marketing, and business fundamentals. Customized corporate training is offered, along with scholarships via the Opportunity Fund program. Operations span workshops and classes across multiple locations.
- Headquarters New York, United States
- Founders Adam Pritzker
- Stage Acquired
- SectorsEducation
- Website generalassemb.ly
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Adecco Group (Apr 2018)
- Total Equity Funding$119.37M (USD)
in 6 rounds
- Latest Funding Round$7.5M (USD), Debt – Conventional
Oct 2017
- InvestorsAdecco Group
& 13 more
- Investments & Acquisitions
- Acquired byAdecco Group
(Apr 2018)
Products & Services of General Assembly
General Assembly offers a comprehensive portfolio of products and services, including Data Analytics Bootcamp, Data Science Bootcamp, AI for Marketers, Software Engineering Bootcamp, and User Experience Design Bootcamp.
Intensive program for learning data analysis tools and techniques.
Hands-on training in data science concepts and programming.
Course on integrating AI strategies into marketing practices.
Comprehensive training in software development and coding.
Focused instruction on UX/UI design principles and tools.
Apps and channels of General Assembly
its YouTube channel General Assembly has 18.1K subscribers and 30 videos.
Videos from General Assembly
The most watched videos on General Assembly's YouTube channel, General Assembly (18.1K subscribers). Click a video to play it here.
More on General Assembly.
Funding Insights of General Assembly
General Assembly has successfully raised a total of $119.37M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $7.5 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $119.37M
- Total Rounds 6
- Last Round Debt – Conventional — $7.5M
- First Round $200,000
(Jan 2011)
- Investors Count 13
All 6 funding rounds of General Assembly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2017 | $7.5M | Debt – Conventional | – | – | |
| Oct 2015 | $70M | Series D | – | – | |
| Mar 2014 | $35M | Series C | – | IVP | |
| Oct 2012 | $9.87M | Series B | – | – | |
| Sep 2011 | $4.5M | Series A | – | – | |
| Jan 2011 | $200,000 | Grant | – | – |
14 investors in total: 14 institutional.
Investors in General Assembly
General Assembly has secured backing from 14 investors, including venture fund and institutional investors. Prominent investors backing the company include Adecco Group, SuRo Capital and Western Technology Investment.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Strategic credit solutions are provided to lower middle-market companies. | alignmentcredit.com | New York, United States | ||
Venture capital investments in consumer businesses, emphasizing technology and human behavior. | maveron.com | |||
Advance is engaged in long-term investment across diverse sectors. | advance.com | New York, United States | ||
Growth in technology companies is supported through venture capital. | ivp.com | Menlo Park, United States | ||
Venture debt is provided globally across multiple sectors. | 1980 | westerntech.com | Portola Valley, United States | |
Real estate, venture capital investments, and financial services are provided. | rethink-capital.com | White Plains, United States | ||
Learn Ventures is focused on building educational technology ventures. | learn.vc | San Mateo, United States | ||
Venture capital fund focused on multiple sectors | surocap.com | San Francisco, United States | ||
Investment management and philanthropic ventures linked to Bezos Expeditions. | bezosexpeditions.com | |||
Pre-seed and seed stage investments are targeted by VTF Capital. | vtfcapital.com | Las Vegas, United States |
Investor details for General Assembly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of General Assembly
202 people are tracked at General Assembly (35 in leadership, 167 in team).
| Name | Role | Group |
|---|---|---|
Adam Pritzker | Co-Founder | Leadership |
Daniele Grassi | President and CEO | Leadership |
Jourdan Hathaway | Chief Business Officer | Leadership |
Mark Jensen | Director Of Data | Leadership |
Jeff Bergin | Vice President, Impact & Experience | Leadership |
Sundus Altaf | Director - Global HR Operations | Leadership |
Sami Eltom | Director Of Enterprise, GA (an Adecco Group Company) | Leadership |
Shigeru Kuroyanagi | Japan Chief Instructor | Leadership |
Taylor Golden | Senior Enterprise Director | Leadership |
Danielle Chircop | Chief Product & Technology Officer | Leadership |
Ryan Mastreno | Vice President Of Technology | Leadership |
Steven Gilbuena | Chief Mechanical Engineer | Leadership |
Anthonee Patterson | President | Leadership |
Megan Yeomans | Svp, Head Of Finance | Leadership |
Jack Habig | Chief Financial Officer | Leadership |
Madison E. | Director, Program Operations | Global Scheduling & Workshop Strategy | Leadership |
John Fong | VP & COO (apac) | Leadership |
Andy Woodward | Senior Partnerships Director | Leadership |
Jacqui Brady | VP of People | Leadership |
Lucy Gilmore Chartered McIpd | Senior Human Resources Business Partner | Leadership |
182 more people are available in the full profile.
Complete people profiles for General Assembly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by General Assembly
General Assembly has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bitmaker.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Offline courses on tech topics are provided to individuals. | bitmaker.co | Toronto, Canada | 2012 | Aug 2016 | •••• |
Complete acquisition details for General Assembly
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
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Timeline of General Assembly
5 dated milestones of General Assembly across 7 years, from founding to its latest funding, stage changes and deals.
- Founded General Assembly is founded.
- Funding First funding round of $200K.
- Acquisition Acquires Bitmaker.
- Funding Latest funding round, Debt – Conventional, of $7.5M.
- Exit Acquired by Adecco Group.
Competitors of General Assembly
General Assembly has 2 listed competitors in our database, 2 of them funded. They include Simplilearn and Maven.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| simplilearn.com | 2010 | San Francisco, United States | $80.82M | Professional certification programs are delivered through a mobile platform. | ||
| maven.com | 2020 | Remote, United States | $25.07M | 42,995 | Online learning platform focused on career growth is operated. |
Detailed competitors of General Assembly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of General Assembly
The website of General Assembly (generalassemb.ly) receives about 273.5K visits a month.
- Monthly visits273.5K
▲ 16.5% vs previous month
Websites whose visitors overlap most with General Assembly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
static.hootsuite.com | static.hootsuite.com | 100% | – | ||
| techcrunch.com | 96% | 8.3M | #10,239 | View details | |
| notion.so | 89% | 178.3M | #160 | View details | |
| fullstackacademy.com | 86% | 113K | #357,883 | View details | |
| flatironschool.com | 86% | 89.6K | #437,934 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for General Assembly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Corporate & Professional Learning Platforms
3 companies that operate in the same segment as General Assembly (Corporate & Professional Learning Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Developer of a platform providing gamified language learning through interactive exercises | 2011 | Pittsburgh, Pennsylvania, United States | USD 183.3 M | USD 748.02 M | 900 | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Professional certification programs are delivered through a mobile platform. | 2010 | San Francisco, California, United States | USD 80.82 M | USD 84.24 M | 1,661 |
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Related news about General Assembly
Complete news archive for General Assembly
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Frequently Asked Questions about General Assembly
General Assembly was founded in 2011.
General Assembly is headquartered in New York, United States. It is registered at New York, New York, United States.
General Assembly is a funded company, having raised a total of $119.37M across 6 funding rounds to date. The company's 1st funding round was a Grant of $200K, raised on Jan 2011.
General Assembly was founded in 2011 in New York, United States, as an education platform focused on tech and business skills. Full-time and part-time programs are delivered offline and online, covering web development, user experience design, data science, product management, digital marketing, and business fundamentals. Customized corporate training is offered, along with scholarships via the Opportunity Fund program. Operations span workshops and classes across multiple locations.
General Assembly's top competitors include Simplilearn and Maven.
General Assembly offers Data Analytics Bootcamp, Data Science Bootcamp, AI for Marketers, Software Engineering Bootcamp, and User Experience Design Bootcamp.
General Assembly has made 1 acquisition, including Bitmaker.
General Assembly has 14 investors. Key investors include Adecco Group, SuRo Capital, Western Technology Investment, Seven Seven Six, and Alignment Credit.
Yes. General Assembly was acquired by Adecco Group in April 2018.
The website of General Assembly receives about 274 thousand visits a month.