About General Assembly
General Assembly is a company based in New York (United States) founded in 2011 by Adam Pritzker was acquired by Adecco Group in April 2018.. General Assembly has raised $119.37 million across 6 funding rounds from investors including Adecco Group, SuRo Capital and Western Technology Investment. General Assembly has completed 1 acquisition, including Bitmaker. General Assembly offers products and services including Data Analytics Bootcamp, Data Science Bootcamp, AI for Marketers, Software Engineering Bootcamp, and User Experience Design Bootcamp. General Assembly operates in a competitive market with competitors including Simplilearn, Newton School, Unstop, Imarticus Learning and Scaler, among others.
- Headquarter New York, United States
- Founders Adam Pritzker
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Sectors
Education
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$119.37 M (USD)
in 6 rounds
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Latest Funding Round
$7.5 M (USD), Debt – Conventional
Oct 01, 2017
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Investors
Adecco Group
& 13 more
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Employee Count
Employee Count
- Investments & Acquisitions
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Acquired by
Adecco Group
(Apr 16, 2018)
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Products & Services of General Assembly
General Assembly offers a comprehensive portfolio of products and services, including Data Analytics Bootcamp, Data Science Bootcamp, AI for Marketers, Software Engineering Bootcamp, and User Experience Design Bootcamp. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Intensive program for learning data analysis tools and techniques.
Hands-on training in data science concepts and programming.
Course on integrating AI strategies into marketing practices.
Comprehensive training in software development and coding.
Focused instruction on UX/UI design principles and tools.
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Software Development Team
86 people
Product Management Team
22 people
Leadership Team
14 people
Human Resources and Administration
11 people
Operations Team
8 people
Data Analysis and Operations Team
8 people
Full Team
6 people
Career Team
5 people
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Funding Insights of General Assembly
General Assembly has successfully raised a total of $119.37M across 6 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $7.5 million completed in October 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 6
- Last Round Debt – Conventional — $7.5M
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First Round
First Round
(24 Jan 2011)
- Investors Count 13
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2017 | Amount | Debt – Conventional - General Assembly | Valuation |
investors |
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| Oct, 2015 | Amount | Series D - General Assembly | Valuation |
investors |
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| Mar, 2014 | Amount | Series C - General Assembly | Valuation | IVP |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in General Assembly
General Assembly has secured backing from 14 investors, including venture fund and institutional investors. Prominent investors backing the company include Adecco Group, SuRo Capital and Western Technology Investment. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Strategic credit solutions are provided to lower middle-market companies.
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Founded Year | Domain | Location | |
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Venture capital investments in consumer businesses, emphasizing technology and human behavior.
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Founded Year | Domain | Location | |
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Advance is engaged in long-term investment across diverse sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by General Assembly
General Assembly has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Bitmaker. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Offline courses on tech topics are provided to individuals.
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2012 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - General Assembly
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
General Assembly Comparisons
Competitors of General Assembly
General Assembly operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Simplilearn, Newton School, Unstop, Imarticus Learning and Scaler, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Professional certification programs are delivered through a mobile platform.
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| domain | founded_year | HQ Location |
Online technology education programs are provided with placement assistance.
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| domain | founded_year | HQ Location |
Online platform for talent engagement and skill based hiring
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| domain | founded_year | HQ Location |
Job-oriented courses and programs are offered to professionals and freshers.
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| domain | founded_year | HQ Location |
Outcome-focused programs for tech professionals are provided.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on General Assembly
Frequently Asked Questions about General Assembly
When was General Assembly founded?
General Assembly was founded in 2011.
Where is General Assembly located?
General Assembly is headquartered in New York, United States. It is registered at New York, New York, United States.
Is General Assembly a funded company?
General Assembly is a funded company, having raised a total of $119.37M across 6 funding rounds to date. The company's 1st funding round was a Series C of $35M, raised on Jan 24, 2011.
What does General Assembly do?
General Assembly was founded in 2011 in New York, United States, as an education platform focused on tech and business skills. Full-time and part-time programs are delivered offline and online, covering web development, user experience design, data science, product management, digital marketing, and business fundamentals. Customized corporate training is offered, along with scholarships via the Opportunity Fund program. Operations span workshops and classes across multiple locations.
Who are the top competitors of General Assembly?
General Assembly's top competitors include Simplilearn, Newton School and Masai School.
What products or services does General Assembly offer?
General Assembly offers Data Analytics Bootcamp, Data Science Bootcamp, AI for Marketers, Software Engineering Bootcamp, and User Experience Design Bootcamp.
How many acquisitions has General Assembly made?
General Assembly has made 1 acquisition, including Bitmaker.
Who are General Assembly's investors?
General Assembly has 14 investors. Key investors include Adecco Group, SuRo Capital, Western Technology Investment, Seven Seven Six, and Alignment Credit.
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