About Generali Belgium
Generali Belgium is a Financial Services company based in Brussels (Belgium) founded in 1901, and was acquired by Athora in April 2018. Life, health, auto, home, and other insurance services are provided. Its focus areas include Insurance Carriers and Diversified. Its legal entity is GENERALI VIE SA. Its competitors include Ageas, AG Insurance and Federal Insurance.
Company details
Generali Belgium was established in 1901 and is based in Brussels, Belgium. Insurance products covering life, health, auto, home, and additional categories are offered within the financial services sector. Operations are conducted primarily in the Belgian market, with a focus on personal and property coverage. The company serves local clients through various distribution channels, including online platforms via generali.be.
- Headquarters Brussels, Belgium
- Stage Acquired
- SectorsFinancial Services
- Website generali.be
- Acquired by Athora (Apr 2018)
- Legal Name Generali Vie Sa
Funding Insights of Generali Belgium
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Generali Belgium with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2016 | Grant | β | β |
2 investors in total: 2 institutional.
Investors in Generali Belgium
Generali Belgium has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Athora and European Union.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium | |
Insurance services are provided by Athora in the United Kingdom. | 2014 | athora.com | Pembroke, United Kingdom |
Investor details for Generali Belgium
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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Timeline of Generali Belgium
3 dated milestones of Generali Belgium across 117 years, from founding to its latest funding, stage changes and deals.
- Founded Generali Belgium is founded.
- Funding First funding round.
- Exit Acquired by Athora.
Competitors of Generali Belgium
Generali Belgium has 3 listed competitors in our database. They include Ageas, AG Insurance and Federal Insurance.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ageas.com | 1824 | Brussels, Belgium | 49,000 | Insurance in property, casualty, life, and pensions is offered worldwide. | ||
| aginsurance.be | 1824 | Brussels, Belgium | Diversified insurance carrier | |||
| federale.be | 1911 | Antwerp, Belgium | Diversified insurance services are provided to various clients. |
Detailed competitors of Generali Belgium
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Generali Belgium
Websites that share an audience with Generali Belgium (generali.be).
Websites whose visitors overlap most with Generali Belgium. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ethias.be | 100% | 688.5K | #49,881 | View details | |
assurances.be | assurances.be | 93% | #914,639 | β | |
| aginsurance.be | 91% | 286.1K | #100,498 | View details | |
| fidea.be | 83% | View details | |||
mefirst.be | mefirst.be | 81% | β | ||
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 22 similar websites and full traffic analytics for Generali Belgium
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- 22 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Generali Belgium
Complete news archive for Generali Belgium
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Frequently Asked Questions about Generali Belgium
Generali Belgium was founded in 1901 and raised its 1st funding round 115 years after it was founded.
Generali Belgium is headquartered in Brussels, Belgium. It is registered at Brussels, Brussels-capital Region, Belgium.
Generali Belgium was established in 1901 and is based in Brussels, Belgium. Insurance products covering life, health, auto, home, and additional categories are offered within the financial services sector. Operations are conducted primarily in the Belgian market, with a focus on personal and property coverage. The company serves local clients through various distribution channels, including online platforms via generali.be.
Generali Belgium's top competitors include AG Insurance, Ageas and Federal Insurance.
Generali Belgium has 2 investors. Key investors include Athora, and European Union.
Generali Belgium operates through Generali Vie Sa.
Yes. Generali Belgium was acquired by Athora in April 2018.

