Generation Home

London, United Kingdom Founded: 2019 • Age: 7 yrs
Mortgage loans are provided by Generation Home in the UK.
Annual revenue - Latest available
Total funding $38.9M 5 rounds
Employees 35 Tracked headcount
Investors 13 Known backers
Products 4 Services tracked
Competitors 9 Brand Intelligence

About Generation Home

Generation Home is a company based in London (United Kingdom) founded in 2019 by Sophia Guy-White. Generation Home has raised $38.9 million across 5 funding rounds from investors including Barclays, NatWest and Legal & General. The company has 35 employees as of December 31, 2020. Generation Home offers products and services including Income Booster, New Build Boost, Deposit Booster, and Gen H Legal. Generation Home operates in a competitive market with competitors including Tembo Money, Trussle, Mojo Mortgages, Kensington Mortgages and Koodoo, among others.

  • Headquarter London, United Kingdom
  • Employees 35 as on 31 Dec, 2020
  • Founders Sophia Guy-White
  • Sectors
    Financial Services
  • Email
    Locked
  • Phone
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  • Website
    Locked
  • Social
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  • Legal Name Imagine Mortgages Limited
  • Date of Incorporation 16 Jul, 2018
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $38.9 M (USD)

    in 5 rounds

  • Latest Funding Round
    Not available
  • Investors
    Barclays

    & 12 more

  • Employee Count
    35

    as on Dec 31, 2020

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Products & Services of Generation Home

Generation Home offers a comprehensive portfolio of products and services, including Income Booster, New Build Boost, Deposit Booster, and Gen H Legal.

Product name locked
Category locked
Primary

Boosts borrowing capacity for homebuyers facing high prices.

Product name locked
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Offers interest-free equity loan for purchasing new build homes.

Product name locked
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Facilitates family contributions as loans for home deposits.

Product name locked
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Provides streamlined legal support for mortgage processes.

People of Generation Home

Headcount 50-200
Employee Profiles 40
Board Members and Advisors 1
Employee Profiles
People
Rebecca de Andrade
Head Of Legal Practice At Gen H Legal
People
Will Rice
CEO
People
Fiona Lumsden
Head of Legal
People
Tommy Mason
Mortgage Operations

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Board Members and Advisors
people
Tom Blomfield
Board Member

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Funding Insights of Generation Home

Generation Home has successfully raised a total of $38.9M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Generation Home

Generation Home has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Barclays, NatWest and Legal & General.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Private equity investments are made in the UK and US.
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Micro venture capital firm focused on seed investments
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Investments are directed toward pre-seed to Series C technology companies.
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Investor details for Generation Home

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Generation Home

Investments
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Investment portfolio details for Generation Home

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Generation Home

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Detailed financials for Generation Home

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Generation Home Comparisons

Generation Home Primary company
Description
Mortgage loans are provided by Generation Home in the UK.
Location
London, United Kingdom
Founded Year
2019
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
35
As of 2020
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Peer comparison for Generation Home

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

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Competitors of Generation Home

Generation Home operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Tembo Money, Trussle, Mojo Mortgages, Kensington Mortgages and Koodoo, among others.

Company Name Domain Founded year HQ Location Description
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Residential mortgage loans are facilitated through an online marketplace.
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Mortgage advice is offered online to buyers and homeowners.
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Residential mortgage loans are matched via an online marketplace platform.
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Residential mortgage loans are facilitated via an online platform.
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Residential mortgages are facilitated via an online lending marketplace.
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Detailed competitors of Generation Home

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Generation Home

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Complete news archive for Generation Home

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Generation Home

Generation Home was founded in 2019.

Generation Home is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Generation Home is a funded company, having raised a total of $38.9M across 5 funding rounds to date.

As of Dec 31, 2020, the latest employee count at Generation Home is 35.

Generation Home was founded in 2019 in London, United Kingdom, as a specialist in mortgage lending. Operations are centered on delivering residential mortgage products within the financial services sector. Services are extended to clients seeking home financing solutions, with a focus on the UK market. The company is co-founded by Sophia Guy-White, and activities are conducted through its online domain generationhome.com.

Generation Home's top competitors include Trussle, Mojo Mortgages and Tembo Money.

Generation Home offers Income Booster, New Build Boost, Deposit Booster, and Gen H Legal.

Generation Home has 13 investors. Key investors include Barclays, NatWest, Legal & General, Waterfall Asset Management, and Mithril.

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