About Generation Home
Generation Home is a Financial Services company based in London (United Kingdom) founded in 2019 by Sophia Guy-White. Mortgage loans are provided by Generation Home in the UK. Generation Home has raised $38.9 million across 5 funding rounds from investors including Barclays, NatWest and Legal & General. The company has 35 employees. Its website generationhome.com draws about 30 thousand monthly visits. Generation Home offers products and services including Income Booster, New Build Boost, Deposit Booster, and Gen H Legal. Its focus areas include Consumer and SME Loans, Consumer Loans, Home Loans and FinTech. Its legal entity is IMAGINE MORTGAGES LIMITED. Its competitors include Tembo Money, Trussle and Mojo Mortgages; 3 of its 3 listed competitors have raised funding.
Company details
Generation Home was founded in 2019 in London, United Kingdom, as a specialist in mortgage lending. Operations are centered on delivering residential mortgage products within the financial services sector. Services are extended to clients seeking home financing solutions, with a focus on the UK market. The company is co-founded by Sophia Guy-White, and activities are conducted through its online domain generationhome.com.
- Headquarters London, United Kingdom
- Employees 35
- Founders Sophia Guy-White
- SectorsFinancial Services
- Website category Finance · Accounting and Auditing
- Email••••••••
- Phone•••• ••••
- Website generationhome.com
- Social LinkedIn X Facebook YouTube
- Legal Name Imagine Mortgages Limited
- Date of Incorporation 16 Jul, 2018
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$38.9M (USD)
in 5 rounds
- InvestorsBarclays
& 12 more
- Employee Count35
Products & Services of Generation Home
Generation Home offers a comprehensive portfolio of products and services, including Income Booster, New Build Boost, Deposit Booster, and Gen H Legal.
Boosts borrowing capacity for homebuyers facing high prices.
Offers interest-free equity loan for purchasing new build homes.
Facilitates family contributions as loans for home deposits.
Provides streamlined legal support for mortgage processes.
Funding Insights of Generation Home
Generation Home has successfully raised a total of $38.9M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $38.9M
- Total Rounds 5
- First Round $8.5M
(Aug 2019)
- Investors Count 13
All 5 funding rounds of Generation Home with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2022 | Series A | – | Legal & General | – | |
| Jan 2022 | $1.74B | Debt – Conventional | – | – | |
| Jun 2021 | $422.68M | Debt – Conventional | – | – | |
| Jun 2021 | $30.4M | Series A | – | Mithril | |
| Aug 2019 | $8.5M | Seed | – | – | – |
13 investors in total: 9 institutional and 4 angel.
Investors in Generation Home
Generation Home has secured backing from 13 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Barclays, NatWest and Legal & General.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are made in the UK and US. | mithril.com | Austin, United States | ||
Micro venture capital firm focused on seed investments | firstminute.capital | London, United Kingdom | ||
Investments are directed toward pre-seed to Series C technology companies. | entreecap.com | London, United Kingdom | ||
Early-stage investments in finance and financial services are targeted. | 3kvc.com | New York, United States | ||
Venture capital firm focused on early stage companies | lafamiglia.vc | Berlin, Germany | ||
Life, home, pet, and general insurance services are offered online. | 1836 | legalandgeneral.com | London, United Kingdom | |
Waterfall Asset Management is focused on asset-backed finance solutions. | 2005 | waterfallam.com | New York, United States | |
Diversified financial services are provided across global markets. | 1690 | home.barclays | London, United Kingdom | |
Commercial bank | 1968 | natwest.com | London, United Kingdom | |
TB Tom Blomfield | Co-founder of Monzo and GoCardless, active angel investor in fintech. | unknown_e6b54f740b5644cd9 |
Investor details for Generation Home
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Generation Home
42 people are tracked at Generation Home (16 in leadership, 1 in board & advisors, 25 in team); the tracked headcount is 35.
| Name | Role | Group |
|---|---|---|
Sophia Guy-White | Co-Founder | Leadership |
Rebecca de Andrade | Head Of Legal Practice At Gen H Legal | Leadership |
Will Rice | CEO | Leadership |
Fiona Lumsden | Head of Legal | Leadership |
Graham McClelland | Chief Commercial Officer | Leadership |
Peter Dockar | Commercial Director | Leadership |
André Barbosa | CTO | Leadership |
Richard Leivers | Propositions Director | Leadership |
Ashley Currie | Chief Operating Officer | Leadership |
Leanne Sarjant | Head Of Growth | Leadership |
Harry Neville | Corporate Finance Director | Leadership |
Melanie W. | Head Of Finance & Administration At Gen H Legal | Leadership |
Hal Sarjant | Head Of Product Design | Leadership |
Jess Bateson | Head Of Growth | Leadership |
Tanisha Anand | Head Of Customer Success | Leadership |
Roshni Patel | Operations Director | Leadership |
Tom Blomfield | Board Member | Board & advisors |
Tommy Mason | Mortgage Operations | Team |
William Marchant | Credit Policy Manager | Team |
Jessica Quantrill | Senior Underwriter | Team |
22 more people are available in the full profile.
Complete people profiles for Generation Home
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Generation Home
3 dated milestones of Generation Home across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Generation Home is founded.
- Funding First funding round of $8.5M.
- Funding Latest funding round, Series A,.
Competitors of Generation Home
Generation Home has 3 listed competitors in our database, 3 of them funded. They include Tembo Money, Trussle and Mojo Mortgages.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tembomoney.com | 2017 | London, United Kingdom | $31.84M | 17 | Residential mortgage loans are facilitated through an online marketplace. | |
| trussle.com | 2015 | London, United Kingdom | $35.63M | 145 | Mortgage advice is offered online to buyers and homeowners. | |
| mojomortgages.com | 2017 | Macclesfield, United Kingdom | $9.03M | 60 | Residential mortgage loans are matched via an online marketplace platform. |
Detailed competitors of Generation Home
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Generation Home
The website of Generation Home (generationhome.com) receives about 29.5K visits a month and ranks #1,300,988 among all websites worldwide, #3,165 in Accounting and Auditing.
- Monthly visits29.5K
▲ 97.4% vs previous month
- Unique visitors5.8K
per month
- Global rank#1,300,988
among all websites
- Category rank#3,165
Finance · Accounting and Auditing
- Bounce rate47%
- Pages per visit3.4
- Average visit2 min 25 sec
- DevicesDesktop 29% · Mobile 71%
Websites whose visitors overlap most with Generation Home. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| financialreporter.co.uk | 100% | #2,285,170 | View details | ||
financial-ombudsman.org.uk | financial-ombudsman.org.uk | 100% | #85,089 | – | |
| ybs.co.uk | 100% | #58,754 | View details | ||
| legalandgeneral.com | 100% | 1.4M | #58,979 | View details |
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Frequently Asked Questions about Generation Home
Generation Home was founded in 2019.
Generation Home is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Generation Home is a funded company, having raised a total of $38.9M across 5 funding rounds to date. The company's 1st funding round was a Seed of $8.5M, raised on Aug 2019.
Generation Home has 35 employees.
Generation Home was founded in 2019 in London, United Kingdom, as a specialist in mortgage lending. Operations are centered on delivering residential mortgage products within the financial services sector. Services are extended to clients seeking home financing solutions, with a focus on the UK market. The company is co-founded by Sophia Guy-White, and activities are conducted through its online domain generationhome.com.
Generation Home's top competitors include Trussle, Mojo Mortgages and Tembo Money.
Generation Home offers Income Booster, New Build Boost, Deposit Booster, and Gen H Legal.
Generation Home has 13 investors. Key investors include Barclays, NatWest, Legal & General, Waterfall Asset Management, and Mithril.
Generation Home operates through Imagine Mortgages Limited.