About Genuine Tea
Genuine Tea is a company based in Toronto (Canada) founded in 2015, and was acquired by Goodfood in November 2024. Ethically sourced organic teas and accessories are provided to consumers. Genuine Tea has raised $150 thousand across 1 funding round from investors including Goodfood and District Ventures Capital. The company has 3 employees. Its website genuinetea.ca draws about 40 thousand monthly visits.
Company details
Genuine Tea was founded in 2015 in Toronto, Canada, within the organic beverage sector. A range of teas, including black, green, herbal, oolong, matcha, and wellness varieties, is blended and packaged. Tea accessories such as teapots, infusers, and storage containers are also offered. Operations focus on direct-to-consumer sales via an online store, with emphasis on ethical sourcing practices.
- Headquarters Toronto, Canada
- Employees 3
- Stage Acquired
- Website category Food and Drink · Groceries
- Email••••••••
- Website genuinetea.ca
- Social LinkedIn X Facebook
- Acquired by Goodfood (Nov 2024)
Funding Insights of Genuine Tea
Genuine Tea has successfully raised a total of $150K through 1 strategic funding round. The most recent funding activity was a Seed round of $150 thousand completed in October 2018. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $150,000
- Total Rounds 1
- Last Round Seed — $150,000
- First Round $150,000
(Oct 2018)
- Investors Count 1
All 1 funding rounds of Genuine Tea with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2018 | $150,000 | Seed | – | District Ventures Capital | – |
2 investors in total: 2 institutional.
Investors in Genuine Tea
Genuine Tea has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Goodfood and District Ventures Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage centric offline-focused VC firm funding companies in the US | districtventurescapital.com | Calgary, Canada | ||
Recipe boxes with pre-prepped ingredients are ordered via online platform. | 2014 | makegoodfood.ca | Quebec City, Canada |
Investor details for Genuine Tea
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Genuine Tea
1 people are tracked at Genuine Tea (1 in leadership); the tracked headcount is 3.
| Name | Role | Group |
|---|---|---|
Sarah Wilcox | Co-founder | Leadership |
Complete people profiles for Genuine Tea
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Genuine Tea
3 dated milestones of Genuine Tea across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Genuine Tea is founded.
- Funding First funding round of $150K.
- Exit Acquired by Goodfood.
Web traffic of Genuine Tea
The website of Genuine Tea (genuinetea.ca) receives about 40.3K visits a month and ranks #529,137 among all websites worldwide, #3,218 in Groceries.
- Monthly visits40.3K
▼ 7.8% vs previous month
- Unique visitors20.2K
per month
- Global rank#529,137
among all websites
- Category rank#3,218
Food and Drink · Groceries
- Bounce rate33%
- Pages per visit4.9
- Average visit2 min 05 sec
- DevicesDesktop 27% · Mobile 73%
Websites whose visitors overlap most with Genuine Tea. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
tealyra.ca | tealyra.ca | 100% | #911,656 | – | |
chocosoltraders.com | chocosoltraders.com | 90% | #1,349,839 | – | |
| mightyleaf.ca | 86% | 12.8K | #1,051,115 | View details | |
madeincanadagifts.ca | madeincanadagifts.ca | 86% | #1,547,083 | – | |
whiskmatcha.ca | whiskmatcha.ca | 84% | #2,916,177 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 36 similar websites and full traffic analytics for Genuine Tea
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 36 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Genuine Tea
Genuine Tea was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Genuine Tea is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Genuine Tea is a funded company, having raised a total of $150K across 1 funding round to date. The company's 1st funding round was a Seed of $150K, raised on Oct 2018.
Genuine Tea has 3 employees.
Genuine Tea was founded in 2015 in Toronto, Canada, within the organic beverage sector. A range of teas, including black, green, herbal, oolong, matcha, and wellness varieties, is blended and packaged. Tea accessories such as teapots, infusers, and storage containers are also offered. Operations focus on direct-to-consumer sales via an online store, with emphasis on ethical sourcing practices.
Genuine Tea has 2 investors. Key investors include Goodfood, and District Ventures Capital.
Yes. Genuine Tea was acquired by Goodfood in November 2024.