About Geoforce
Geoforce is a company based in Coppell (United States) founded in 2007, and was acquired by LLR Partners in December 2019. It provides asset tracking solutions for the oil and gas industry. Geoforce has raised $3 million across 3 funding rounds from investors including Canadian Imperial Bank of Commerce, Palmetto Partners and Houston Ventures. Geoforce has completed 2 acquisitions, including AssetLink Global and Cartasite. Its website geoforce.com draws about 43 thousand monthly visits. Geoforce offers products and services including GPS Tracking Devices and Software Platform.
Company details
Geoforce was founded in 2007 and is based in Coppell, United States. Asset management solutions are provided for the oil and gas sector through GPS, RFID, and wireless technologies. These are accessed via web-based software and enterprise web services, with cloud integration supporting field operations. Mobile device applications are also utilized to manage assets in remote environments.
- Headquarters Coppell, United States
- Website category Computers Electronics and Technology · Computer Hardware
- Website geoforce.com
- Social LinkedIn X Facebook Instagram
- Acquired by LLR Partners (Dec 2019)
- Legal Name Geoforce
- Annual Revenue$218.06 (USD)0as on Mar 31, 2023
- Net Profit-$218.05 (USD)0as on Mar 31, 2023
- EBITDA-$218.05 (USD)0as on Mar 31, 2023
- Total Equity Funding$3M (USD)
in 3 rounds
- Latest Funding Round$5M (USD), Debt – Conventional
Apr 2019
- InvestorsCanadian Imperial Bank of Commerce
& 3 more
- Investments & AcquisitionsAssetLink Global
& 1 more
- Acquired byLLR Partners
(Dec 2019)
Products & Services of Geoforce
Geoforce offers a comprehensive portfolio of products and services, including GPS Tracking Devices and Software Platform.
Rugged devices are provided for tracking assets in harsh environments, enabling visibility and data collection regardless of location.
A cloud-based platform is offered for monitoring and analyzing asset data, which supports reporting and operational efficiency.
Funding Insights of Geoforce
Geoforce has successfully raised a total of $3M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $5 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $3M
- Total Rounds 3
- Last Round Debt – Conventional — $5M
- Investors Count 3
All 3 funding rounds of Geoforce with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $5M | Debt – Conventional | – | – | |
| Mar 2019 | $3M | Series A | – | – | – |
| Sep 2013 | – | Seed | – | – |
4 investors in total: 4 institutional.
Investors in Geoforce
Geoforce has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Canadian Imperial Bank of Commerce, Palmetto Partners and Houston Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | houven.com | - | |
Private equity firm investing in technology and healthcare businesses for growth capital. | – | llrpartners.com | - | |
Commercial banking services are provided to individuals and businesses. | 1867 | cibc.com | Toronto, Canada | |
- | – | palmettopartnersinc.com | - |
Investor details for Geoforce
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Geoforce
52 people are tracked at Geoforce (17 in leadership, 35 in team).
| Name | Role | Group |
|---|---|---|
Troy Lanes | Vice President of Hardware Engineering | Leadership |
Drew Womack | Director Of Inside Sales | Leadership |
Kelly Robinson | Director of Sales - Canada | Leadership |
Manoel Urquidi | Director, Enterprise Accounts | Leadership |
Zack Birkelbach | Chief Customer Officer | Leadership |
Carol Anderson | Vice President, Human Resources | Leadership |
Brandon Taylor | Chief Hardware Architect | Leadership |
James MacLean | President & CEO | Leadership |
Kyle Bowker | Chief Revenue Officer | Leadership |
Chris Gardner | Chief Technology Officer | Leadership |
Adam Shawish | VP, Software Product and Design | Leadership |
John Robertson | Senior Vice President, Product | Leadership |
Stefanie Brown | Sr. Director, Finance and Accounting | Leadership |
Richard Clarke | Chief Financial Officer | Leadership |
Lance Garms, MBA | VP of Marketing | Leadership |
Laine Hotte | Director Of Development | Leadership |
Caitlin Murray | General Manager, Canada | Leadership |
Justin Walters | Regional Account Manager | Team |
Jack Liu | Senior Product Manager | Team |
Margaret Uy, CPA | Senior Accountant | Team |
32 more people are available in the full profile.
Complete people profiles for Geoforce
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Geoforce
Geoforce has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include AssetLink Global and Cartasite.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provides IoT-based monitoring and tracking for assets in agriculture, energy, and other sectors. | assetlinkglobal.com | Evergreen, United States | 2009 | Jan 2026 | •••• | |
GPS fleet tracking, asset management & workers safety | cartasite.com | Denver, United States | 2004 | Mar 2019 | •••• |
Complete acquisition details for Geoforce
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Geoforce
6 dated milestones of Geoforce across 19 years, from founding to its latest funding, stage changes and deals.
- Founded Geoforce is founded.
- Funding First funding round.
- Acquisition Acquires Cartasite.
- Funding Latest funding round, Debt – Conventional, of $5.0M.
- Exit Acquired by LLR Partners.
- Acquisition Acquires AssetLink Global.
Web traffic of Geoforce
The website of Geoforce (geoforce.com) receives about 43.5K visits a month and ranks #729,795 among all websites worldwide, #3,108 in Computer Hardware.
- Monthly visits43.5K
▲ 13.2% vs previous month
- Unique visitors13.7K
per month
- Global rank#729,795
among all websites
- Category rank#3,108
Computers Electronics and Technology · Computer Hardware
- Bounce rate39%
- Pages per visit2.8
- Average visit3 min 18 sec
- DevicesDesktop 44% · Mobile 56%
Websites whose visitors overlap most with Geoforce. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| trackyourtruck.com | 100% | – | #1,628,206 | View details | |
| calamp.com | 83% | 51.5K | #687,511 | View details | |
| liveviewgps.com | 82% | – | #1,981,176 | View details | |
| google.com | 76% | 85.8B | #1 | View details | |
| landairsea.com | 76% | – | #400,694 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 39 similar websites and full traffic analytics for Geoforce
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- 39 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Geoforce
Geoforce was founded in 2007 and raised its 1st funding round 6 years after it was founded.
Geoforce is headquartered in Coppell, United States. It is registered at Coppell, Texas, United States.
Geoforce is a funded company, having raised a total of $3M across 3 funding rounds to date.
Annual revenue of Geoforce is $218.06 as on Mar 31, 2023.
Geoforce was founded in 2007 and is based in Coppell, United States. Asset management solutions are provided for the oil and gas sector through GPS, RFID, and wireless technologies. These are accessed via web-based software and enterprise web services, with cloud integration supporting field operations. Mobile device applications are also utilized to manage assets in remote environments.
Geoforce offers GPS Tracking Devices and Software Platform.
Geoforce has made 2 acquisitions, including AssetLink Global, and Cartasite.
Geoforce has 4 investors. Key investors include Canadian Imperial Bank of Commerce, Palmetto Partners, Houston Ventures, and LLR Partners.
Geoforce operates through Geoforce.
Yes. Geoforce was acquired by LLR Partners in December 2019.