About Get-A-Way
Get-A-Way is a Consumer company based in Mumbai (India) founded in 2018 by Jash Shah and Pashmi Shah, and was acquired by Heritage Foods in October 2025. Healthy ice cream is distributed via an online-first brand. It operates in the Consumer and Retail sectors. Get-A-Way has raised $2.13 million across 3 funding rounds from investors including Heritage Foods, Biryani By Kilo and Malaika Arora. The company has 66 employees. Get-A-Way was last valued at $3.5 million in September 2022. Its chief executive, as recorded, is Jash Shah. Its website getawaydesserts.com draws about 15 thousand monthly visits. Its Indian entity Peanutbutter And Jelly Limited reported revenue of ₹14.80 Cr. Get-A-Way offers products and services including Ice Cream Bars, High Protein Ice Creams, Keto Ice Creams, Keto Cheesecakes, and Vegan Ice Pops. Its focus areas include Food and Agriculture, Food & Beverage Products, Dairy and Ice cream. Its competitors include NOTO and Go Zero; 2 of its 2 listed competitors have raised funding.
Company details
Get-A-Way was established in 2018 in Mumbai, India, as an internet-first brand within the healthy desserts sector. Operations center on the production and online sale of ice cream formulated with health-oriented ingredients. Leadership is handled by co-founders such as Jash Shah, serving as CEO, alongside Jimmy Shah and Pashmi Shah in key roles. The company focuses on direct-to-consumer distribution through its domain, getawaydesserts.com, targeting urban markets in India.
- Headquarters Mumbai, India
- Employees 66
- Founders Jash Shah, Pashmi Shah
- Stage Acquired
- SectorsConsumerRetail
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Website getawaydesserts.com
- Social LinkedIn X Facebook Instagram
- Acquired by Biryani By Kilo (Dec 2022)
- Legal Name Peanutbutter And Jelly Private Limited
- Date of Incorporation 23 Feb, 2022
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹14.80 Cr
FY 2024 · +88% YoY
- Net Loss-₹4.81 Cr
FY 2024 · -32% margin
- EBITDA-₹4.59 Cr
FY 2024 · -31% margin
- Total Equity Funding$2.13M (USD)
in 3 rounds
- InvestorsHeritage Foods
& 5 more
- Employee Count66
- Acquired by
Associated legal entities of Get-A-Way
Get-A-Way is associated with 2 registered companies on The Company Check; the primary company is Peanutbutter And Jelly Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Peanutbutter And Jelly Limited CIN U15400MH2022PLC377342 | Active | 23 Feb 2022 | Mumbai, Maharashtra | ₹14.8 Cr | 66 | 7 | View details |
| Peanutbutter And Jelly Private Limited CIN U15400MH2022PTC377342 | 23 Feb 2022 | Mumbai, Maharashtra, India | View details |
Products & Services of Get-A-Way
Get-A-Way offers a comprehensive portfolio of products and services, including Ice Cream Bars, High Protein Ice Creams, Keto Ice Creams, Keto Cheesecakes, and Vegan Ice Pops.
Healthy ice cream bars for low-calorie indulgence.
Protein-rich ice creams for fitness enthusiasts.
Low-carb ice creams suitable for ketogenic diets.
Guilt-free cheesecakes with keto-friendly ingredients.
Plant-based ice pops for vegan consumers.
Traditional kulfis with reduced calories.
Sandwiches made with low-calorie ice cream.
Variety of healthy pastries for daily treats.
Funding Insights of Get-A-Way
Get-A-Way has successfully raised a total of $2.13M across 3 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.13M
- Total Rounds 3
- First Round $134,633
(Jan 2022)
- Investors Count 5
All 3 funding rounds of Get-A-Way with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2023 | Angel Round | – | Malaika Arora | – | |
| Sep 2022 | $2M | Seed | $3.5M | Biryani By Kilo | – |
| Jan 2022 | $134,633 | Angel Round | – | Ashneer Grover, Aman Gupta | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2022 | $3.5M | •••••••• |
Last known valuation $3.5M (Sep 2022). 6 investors in total: 2 institutional and 4 angel.
Investors in Get-A-Way
Get-A-Way has secured backing from 6 investors, including angel and institutional investors. Prominent investors backing the company include Heritage Foods, Biryani By Kilo and Malaika Arora.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet first restaurant offering on demand food delivery for consumers | 2015 | biryanibykilo.com | Gurugram, India | |
MA Malaika Arora | unknown_3f601c06b7b94bde9 | |||
AG Ashneer Grover | Founder of BharatPe, Third Unicorn, ex-Shark Tank India judge, active angel investor | unknown_c9a9877b50e44e1da | ||
AG Aman Gupta | Co-founder of boAt, Shark Tank India judge, active angel investor | unknown_76bfca40e9e6455f9 | ||
VS Vineeta Singh | Co-founder of SUGAR Cosmetics, angel investor, and Shark Tank India judge | unknown_82f655107c2a4812a | ||
Heritage Foods is engaged in manufacturing and supplying dairy products. | 1992 | heritagefoods.in | Hyderabad, India |
Investor details for Get-A-Way
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Verified entity values are shown only after access is granted.
Board of directors of Peanutbutter And Jelly Limited (Get-A-Way)
Peanutbutter And Jelly Limited is the primary company behind Get-A-Way. The board of Peanutbutter And Jelly Limited currently have 6 directors; the longest-serving is Jimmy Tarang Shah, appointed in 2022. 10 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Jimmy Tarang Shah DIN 09516379 | Director | 23 Feb 2022 | 4 yrs 8 mo | Peanutbutter And Jelly Limited |
| Jash Tarang Shah DIN 09516380 | Director | 23 Feb 2022 | 4 yrs 8 mo | Peanutbutter And Jelly Limited |
| Angara Venkata Girijakumar DIN 02921377 | Director | 16 Jan 2026 | 9 mo | Peanutbutter And Jelly Limited |
| Aparna Surabhi DIN 01641633 | Director | 16 Jan 2026 | 9 mo | Peanutbutter And Jelly Limited |
| Brahmani Nara DIN 02338940 | Director | 16 Jan 2026 | 9 mo | Peanutbutter And Jelly Limited |
| Srideep Madhavan Nair Kesavan DIN 11486774 | Director | 16 Jan 2026 | 9 mo | Peanutbutter And Jelly Limited |
People of Get-A-Way
3 people are tracked at Get-A-Way (3 in leadership); the tracked headcount is 66.
| Name | Role | Group |
|---|---|---|
| Serial Mompreneur | Co-founder | Leadership | |
| Founder and CEO | Leadership | |
Pashmi Shah | Co-Founder & CMO | Leadership |
Complete people profiles for Get-A-Way
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Financials of Get-A-Way
Figures of Peanutbutter And Jelly Limited, the primary company behind Get-A-Way, for FY 2024. Revenue was ₹14.80 Cr (+88% year on year). Net loss was -₹4.81 Cr (-32% margin). EBITDA was -₹4.59 Cr (-31% margin).
- ₹14.80 CrRevenue · FY 2024 · +88% YoY
- -₹4.81 CrNet loss · -32% margin
- -₹4.59 CrEBITDA · -31% margin
- ₹1.6 LakhPaid-up capital
- 66Employees (provident fund records)
Balance sheet, profit and loss, cash flow and ratios of Peanutbutter And Jelly Limited are on its company page.
Detailed financial statements for Get-A-Way
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Get-A-Way
6 dated milestones of Get-A-Way across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Get-A-Way is founded.
- Funding First funding round of $135K.
- Milestone Reaches Minicorn status.
- Exit Acquired by Biryani By Kilo.
- Funding Latest funding round, Angel Round,.
- Exit Acquired by Heritage Foods.
Competitors of Get-A-Way
Get-A-Way has 2 listed competitors in our database, 2 of them funded. They include NOTO and Go Zero.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eatnoto.com | 2019 | Mumbai, India | $9.09M | 58 | Plant-based frozen desserts are offered via a dedicated platform. | |
| letsgozero.in | 2022 | Mumbai, India | $6.02M | 19 | Go Zero is recognized as India's leading guilt-free ice cream brand. |
Detailed competitors of Get-A-Way
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Web traffic of Get-A-Way
The website of Get-A-Way (getawaydesserts.com) receives about 15.5K visits a month and ranks #1,001,457 among all websites worldwide, #8,196 in Restaurants and Delivery.
- Monthly visits15.5K
▼ 42.2% vs previous month
- Unique visitors11K
per month
- Global rank#1,001,457
among all websites
- Category rank#8,196
Food and Drink · Restaurants and Delivery
- Bounce rate53%
- Pages per visit2.4
- Average visit43 sec
- DevicesDesktop 10% · Mobile 90%
Websites whose visitors overlap most with Get-A-Way. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lofoods.fit | 100% | 49.1K | #741,440 | View details | |
| artinci.com | 99% | 34.9K | #1,366,324 | View details | |
sharktankindiaclub.com | sharktankindiaclub.com | 88% | #1,552,078 | – | |
| theobroma.in | 88% | 336.3K | #157,634 | View details | |
| naturalicecreams.in | 88% | 67.7K | #484,324 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Get-A-Way
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Get-A-Way (Food & Beverage Products & Processing) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 143.51 M | 2,828 |
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Frequently Asked Questions about Get-A-Way
Get-A-Way was founded in 2018 and raised its 1st funding round 4 years after it was founded.
Get-A-Way is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
Jash Shah is the CEO of Get-A-Way, as recorded in our data. They have also founded this company.
Get-A-Way is a funded company, having raised a total of $2.13M across 3 funding rounds to date. The company's 1st funding round was a Angel Round of $134.63K, raised on Jan 2022.
Get-A-Way has 66 employees.
The primary company behind Get-A-Way, Peanutbutter And Jelly Limited, reported revenue of ₹14.80 Cr for FY 2024, up 88% year on year.
Get-A-Way was established in 2018 in Mumbai, India, as an internet-first brand within the healthy desserts sector. Operations center on the production and online sale of ice cream formulated with health-oriented ingredients. Leadership is handled by co-founders such as Jash Shah, serving as CEO, alongside Jimmy Shah and Pashmi Shah in key roles. The company focuses on direct-to-consumer distribution through its domain, getawaydesserts.com, targeting urban markets in India.
Get-A-Way offers Ice Cream Bars, High Protein Ice Creams, Keto Ice Creams, Keto Cheesecakes, and 4 more products and services.
Get-A-Way has 6 investors. Key investors include Heritage Foods, Biryani By Kilo, Malaika Arora, Ashneer Grover, and Aman Gupta.
The valuation of Get-A-Way is $3.5M as of Sep 2022.
Get-A-Way operates through Peanutbutter And Jelly Limited.