GetSmarter

Cape Town, South Africa Founded: 2008 • Age: 18 yrs Acquired By 2U
Short-term online courses are offered in university partnerships.

About GetSmarter

GetSmarter is an Education company based in Cape Town (South Africa) founded in 2008 by Sam Paddock, and was acquired by 2U in July 2017. Short-term online courses are offered in university partnerships. GetSmarter has raised $5 million across 1 funding round from investors including 2U and DiGAME. Its chief executive, as recorded, is Sam Paddock. Its website getsmarter.com draws about 1.2 million monthly visits. GetSmarter offers products and services including Short Courses and Cohort Learning Programs. Its focus areas include EdTech, Continued Learning, Professional and Online Learning.

Company details

GetSmarter was founded in 2008 and is headquartered in Cape Town, South Africa. Online short courses are provided through partnerships with universities including the University of Cape Town, University of Cambridge, and University of Witwatersrand. These courses target working professionals in fields such as business, finance, law, education, and project management. Corporate training options are also available to business clients.

  • Headquarters Cape Town, South Africa
  • Founders Sam Paddock
  • Stage Acquired
  • Sectors
    Education
  • Website category Computers Electronics and Technology · Programming and Developer Software
  • Phone
    β€’β€’β€’β€’ β€’β€’β€’β€’
  • Website getsmarter.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by 2U (Jul 2017)
Key Metrics
  • Total Equity Funding
    $5M (USD)

    in 1 rounds

  • Latest Funding Round
    $5M (USD), Series A

    Jun 2016

  • Investors
    2U

    & 1 more

  • Acquired by
    2U

    (Jul 2017)

Products & Services of GetSmarter

GetSmarter offers a comprehensive portfolio of products and services, including Short Courses and Cohort Learning Programs.

Short Courses
Online Education

Platform for certified courses in AI and leadership for skill development.

Cohort Learning Programs
Professional Training

Interactive online sessions for business and sustainability topics.

Apps and channels of GetSmarter

its YouTube channel GetSmarter has 24.8K subscribers and 30 videos.

GetSmarter
YouTube 24.8K subscribers 30 videos Science & Technology
Open channel

Videos from GetSmarter

The most watched videos on GetSmarter's YouTube channel, GetSmarter (24.8K subscribers). Click a video to play it here.

MIT Sloan and MIT CSAIL | Artificial Intelligence: Implications for Business Strategy Online Course
49.3K views
UCT Digital Marketing Online Short Course | Trailer
11.5K views
LSE Strategic Communications in Society Online Certificate Course | Trailer
5.1K views
Study AI Online with MIT Sloan | Portfolio Trailer
4.3K views

More on GetSmarter.

Funding Insights of GetSmarter

GetSmarter has successfully raised a total of $5M through 1 strategic funding round. The most recent funding activity was a Series A round of $5 million completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $5M
  • Total Rounds 1
  • Last Round Series A β€” $5M
  • First Round $5M

    (Jun 2016)

  • Investors Count 1

All 1 funding rounds of GetSmarter with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2016$5MSeries A––
Valuation history

2 investors in total: 2 institutional.

Investors in GetSmarter

GetSmarter has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include 2U and DiGAME.

All
Venture Fund
InvestorDescriptionFounded YearDomainLocation
digameinvestment.com
Learning platforms are provided for students from preschool to college.
20082u.comAnnapolis, United States
Premium access

Investor details for GetSmarter

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of GetSmarter

1 people are tracked at GetSmarter (1 in leadership).

NameRoleGroup
Sam Paddock
Co-Founder & CEOLeadership
Premium access

Complete people profiles for GetSmarter

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of GetSmarter

3 dated milestones of GetSmarter across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded GetSmarter is founded.
  2. Funding First funding round of $5.0M.
  3. Exit Acquired by 2U.

Web traffic of GetSmarter

The website of GetSmarter (getsmarter.com) receives about 1.2M visits a month and ranks #70,387 among all websites worldwide, #8,340 in Programming and Developer Software.

  • Monthly visits
    1.2M

    ▲ 72.9% vs previous month

  • Unique visitors
    311.3K

    per month

  • Global rank
    #70,387

    among all websites

  • Category rank
    #8,340

    Computers Electronics and Technology · Programming and Developer Software

Similar websites

Websites whose visitors overlap most with GetSmarter. Affinity shows how closely the audiences match.

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eduvos.com
94%
–
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snowflake.com
93%
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eitca.org
eitca.org
91%
#189,400–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for GetSmarter

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  • 40 similar websites
  • Audience overlap
  • Engagement analytics
  • Traffic by brand

Verified entity values are shown only after access is granted.

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Frequently Asked Questions about GetSmarter

GetSmarter was founded in 2008 and raised its 1st funding round 8 years after it was founded.

GetSmarter is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.

Sam Paddock is the CEO of GetSmarter, as recorded in our data. They have also founded this company.

GetSmarter is a funded company, having raised a total of $5M across 1 funding round to date. The company's 1st funding round was a Series A of $5M, raised on Jun 2016.

GetSmarter was founded in 2008 and is headquartered in Cape Town, South Africa. Online short courses are provided through partnerships with universities including the University of Cape Town, University of Cambridge, and University of Witwatersrand. These courses target working professionals in fields such as business, finance, law, education, and project management. Corporate training options are also available to business clients.

GetSmarter offers Short Courses and Cohort Learning Programs.

GetSmarter has 2 investors. Key investors include 2U, and DiGAME.

Yes. GetSmarter was acquired by 2U in July 2017.

The website of GetSmarter receives about 1.2 million visits a month and ranks #70,387 among all websites worldwide.

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