About GiftCards.com
GiftCards.com is a Retail company based in Pleasanton (United States) founded in 1999, and was acquired by Blackhawk Network in January 2016. Diverse gift cards are sold via an online platform. GiftCards.com has completed 1 acquisition, including Giftly. Its website giftcards.com draws about 3.2 million monthly visits. The company was acqui-hired. GiftCards.com offers products and services including Visa Gift Card, eGift Card, and Mastercard Gift Card. Its focus areas include Consumer, Online Gifting, Ecommerce and Gift Cards. Its legal entity is Blackhawk Network, Inc. Its competitors include Bitrefill, GiftCertificates.com and mimble; 1 of its 3 listed competitors has raised funding.
Company details
GiftCards.com was founded in 1999 and operates as an e-commerce platform in the retail sector from Pleasanton, United States. Personalized, group, virtual, discount, and local gift cards are offered to customers. G-Money reward points are earned through platform usage and can be redeemed for additional value. The service focuses on digital and physical gift card distribution.
- Headquarters Pleasanton, United States
- Stage Acquired
- SectorsRetail
- Website category Lifestyle · Gifts and Flowers
- Website giftcards.com
- Social LinkedIn X Facebook
- Acquired by Blackhawk Network (Jan 2016)
- Legal Name Blackhawk Network, Inc.
- Latest Funding Round$3M (USD), Debt – Venture
Aug 2012
- InvestorsBlackhawk Network
& 1 more
- Investments & Acquisitions
- Acquired byBlackhawk Network
(Jan 2016)
Products & Services of GiftCards.com
GiftCards.com offers a comprehensive portfolio of products and services, including Visa Gift Card, eGift Card, and Mastercard Gift Card.
Prepaid card for purchases at Visa-accepting merchants.
Electronic card sent via email or text for quick redemption.
Prepaid card usable at Mastercard-accepting locations.
Funding Insights of GiftCards.com
- Total Rounds 1
- Last Round Debt – Venture — $3M
- First Round $3M
(Aug 2012)
- Investors Count 1
All 1 funding rounds of GiftCards.com with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2012 | $3M | Debt – Venture | – | – |
2 investors in total: 2 institutional.
Investors in GiftCards.com
GiftCards.com has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Blackhawk Network and Cypress Growth Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Non-dilutive growth capital is provided by Cypress Growth Capital. | 2010 | cypressgrowthcapital.com | Dallas, United States | |
Prepaid cards for employee financial benefits are provided. | 2001 | blackhawknetwork.com | Pleasanton, United States |
Investor details for GiftCards.com
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Investments & Acquisitions by GiftCards.com
GiftCards.com has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Giftly.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Digital gift cards are provided by online retailer Giftly. | giftly.com | San Francisco, United States | 2010 | May 2013 | •••• |
Complete acquisition details for GiftCards.com
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of GiftCards.com
4 dated milestones of GiftCards.com across 17 years, from founding to its latest funding, stage changes and deals.
- Founded GiftCards.com is founded.
- Funding First funding round of $3.0M.
- Acquisition Acquires Giftly.
- Exit Acquired by Blackhawk Network.
Competitors of GiftCards.com
GiftCards.com has 3 listed competitors in our database, 1 of them funded. They include Bitrefill, GiftCertificates.com and mimble.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bitrefill.com | 2014 | San Mateo, United States | $2M | Gift cards are retailed online via cryptocurrency payments. | ||
| giftcertificates.com | 1997 | Omaha, United States | 30 | Reward solutions and gifting products are offered through e-commerce. | ||
| mimble.co | 2017 | Portland, United States | Offers a mobile app for effective savings management. |
Detailed competitors of GiftCards.com
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of GiftCards.com
The website of GiftCards.com (giftcards.com) receives about 3.2M visits a month and ranks #11,344 among all websites worldwide, #507 in Gifts and Flowers.
- Monthly visits3.2M
▼ 35.1% vs previous month
- Unique visitors2.9M
per month
- Global rank#11,344
among all websites
- Category rank#507
Lifestyle · Gifts and Flowers
- Bounce rate35%
- Pages per visit3.3
- Average visit3 min 16 sec
- DevicesDesktop 24% · Mobile 76%
Websites whose visitors overlap most with GiftCards.com. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| giftcardgranny.com | 100% | 1.2M | #31,928 | View details | |
| cardcash.com | 80% | 2.1M | #25,023 | View details | |
| egifter.com | 79% | 862.4K | #49,000 | View details | |
my-giftcardmall.com | my-giftcardmall.com | 71% | #1,089,807 | – | |
giftcardmall.org | giftcardmall.org | 65% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for GiftCards.com
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Stationery, Gifting & Handicrafts E-Commerce
3 companies that operate in the same segment as GiftCards.com (Stationery, Gifting & Handicrafts E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Personalized video messages from celebrities are booked online. | 2017 | Chicago, Illinois, United States | USD 193.71 M | 355 | ||
Reward-based crowdfunding is enabled via no-inventory t-shirt sales. | 2000 | Fairfax, Virginia, United States | USD 41.75 M | USD 191.13 K | 1,596 | |
Online wedding registry and gifts marketplace is operated. | 2013 | New York, New York, United States | USD 141.1 M | 101 |
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Related news about Giftcards.Com
Complete news archive for GiftCards.com
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Frequently Asked Questions about GiftCards.com
GiftCards.com was founded in 1999 and raised its 1st funding round 13 years after it was founded.
GiftCards.com is headquartered in Pleasanton, United States. It is registered at Pleasanton, California, United States.
GiftCards.com was founded in 1999 and operates as an e-commerce platform in the retail sector from Pleasanton, United States. Personalized, group, virtual, discount, and local gift cards are offered to customers. G-Money reward points are earned through platform usage and can be redeemed for additional value. The service focuses on digital and physical gift card distribution.
GiftCards.com's top competitors include Bitrefill, GiftCertificates.com and mimble.
GiftCards.com offers Visa Gift Card, eGift Card, and Mastercard Gift Card.
GiftCards.com has made 1 acquisition, including Giftly.
GiftCards.com has 2 investors. Key investors include Blackhawk Network, and Cypress Growth Capital.
GiftCards.com operates through Blackhawk Network, Inc..
Yes. GiftCards.com was acquired by Blackhawk Network in January 2016.
The website of GiftCards.com receives about 3.2 million visits a month and ranks #11,344 among all websites worldwide.

