GoInStore

London, United Kingdom Founded: 2014 • Age: 12 yrs Acquired By Emplifi
Remote in-store shopping is enabled via AI and video streams.

About GoInStore

GoInStore is a Retail company based in London (United Kingdom) founded in 2014, and was acquired by Emplifi in September 2021. Remote in-store shopping is enabled via AI and video streams. GoInStore has raised $497.92 thousand across 1 funding round from investors including Emplifi and MyedAsh. GoInStore offers products and services including UGC, Ratings & Reviews, Live Advisor, Influencers, and Unified Analytics. Its focus areas include E-Commerce Enablers, Operations Management, Logistics Management and Shipping and Fulfillment Enablers. Its legal entity is SYM-SYS LTD.

Company details

GoInStore provides services to multichannel retailers for solving problems like poor online conversion rates, poor storeshowroom operating efficiency and disjointed on-line and off-line retail channel silos. They use wearable hardware, server infrastructure and artificial intelligence-driven assignation engine to connect website visitors directly to the most relevant in-store sales associate. The technologys realtime one-way video stream and two-way audio stream allows customers to shop remotely as if they were in the physical store. The technology can also be used by online car listings website and delearship websites.

  • Headquarters London, United Kingdom
  • Stage Acquired
  • Sectors
    Retail
  • Email
    β€’β€’β€’β€’β€’β€’β€’β€’
  • Website goinstore.com
  • Social LinkedIn X Facebook Instagram YouTube
  • Acquired by Emplifi (Sep 2021)
  • Legal Name Sym-Sys Ltd
  • Date of Incorporation 24 Jul, 2014
  • Jurisdiction ALTRINCHAM, CHESHIRE, UNITED KINGDOM
Key Metrics
  • Total Equity Funding
    $497.92K (USD)

    in 1 rounds

  • Latest Funding Round
    $497.92K (USD), Seed

    Jun 2016

  • Investors
    Emplifi

    & 1 more

  • Acquired by
    Emplifi

    (Sep 2021)

Products & Services of GoInStore

GoInStore offers a comprehensive portfolio of products and services, including UGC, Ratings & Reviews, Live Advisor, Influencers, and Unified Analytics.

UGC
Content Management

Platform for user-generated content to boost engagement.

Ratings & Reviews
Feedback Tools

System to collect and display customer reviews for trust.

Live Advisor
Customer Support

Video-based tool for real-time shopping assistance.

Influencers
Marketing Platform

Tool to discover and manage influencer partnerships.

Unified Analytics
Data Analysis

Integrated system for social media performance insights.

Apps and channels of GoInStore

its YouTube channel Emplifi has 9.7K subscribers and 30 videos.

Emplifi
YouTube 9.7K subscribers 30 videos People & Blogs
Open channel

Videos from GoInStore

The most watched videos on GoInStore's YouTube channel, Emplifi (9.7K subscribers). Click a video to play it here.

3 essential tools every social media manager needs for success
39.2K views
Emplifi Care: Elevate customer service into exceptional customer care
1K views
Bring UGC, social publishing, listening, and analytics all in one place with Emplifi
803 views
Emplifi Social Commerce: Convert consumers through shoppable social and scalable commerce solutions
607 views

More on Emplifi.

Funding Insights of GoInStore

GoInStore has successfully raised a total of $497.92K through 1 strategic funding round. The most recent funding activity was a Seed round of $497.92 thousand completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $497,919
  • Total Rounds 1
  • Last Round Seed β€” $497,919
  • First Round $497,919

    (Jun 2016)

  • Investors Count 1

All 1 funding rounds of GoInStore with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2016$497,919Seed––
Valuation history

2 investors in total: 2 institutional.

Investors in GoInStore

GoInStore has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Emplifi and MyedAsh.

All
Institutional
InvestorDescriptionFounded YearDomainLocation
envestors.myedash.com
Social media management solutions are delivered via a cloud-based platform.
2021emplifi.ioNew York, United States
Premium access

Investor details for GoInStore

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of GoInStore

3 people are tracked at GoInStore (1 in leadership, 2 in team).

NameRoleGroup
Emma Smythe
Global Head of Customer ServicesLeadership
Melinda Brennan
Customer Success ManagerTeam
Sébastien Bach
Client Insight AnalystTeam
Premium access

Complete people profiles for GoInStore

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of GoInStore

3 dated milestones of GoInStore across 7 years, from founding to its latest funding, stage changes and deals.

  1. Founded GoInStore is founded.
  2. Funding First funding round of $498K.
  3. Exit Acquired by Emplifi.
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Complete news archive for GoInStore

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about GoInStore

GoInStore was founded in 2014 and raised its 1st funding round 2 years after it was founded.

GoInStore is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

GoInStore is a funded company, having raised a total of $497.92K across 1 funding round to date. The company's 1st funding round was a Seed of $497.92K, raised on Jun 2016.

GoInStore provides services to multichannel retailers for solving problems like poor online conversion rates, poor storeshowroom operating efficiency and disjointed on-line and off-line retail channel silos. They use wearable hardware, server infrastructure and artificial intelligence-driven assignation engine to connect website visitors directly to the most relevant in-store sales associate. The technologys realtime one-way video stream and two-way audio stream allows customers to shop remotely as if they were in the physical store. The technology can also be used by online car listings website and delearship websites.

GoInStore offers UGC, Ratings & Reviews, Live Advisor, Influencers, and Unified Analytics.

GoInStore has 2 investors. Key investors include Emplifi, and MyedAsh.

GoInStore operates through Sym-Sys Ltd.

Yes. GoInStore was acquired by Emplifi in September 2021.

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