About GoInStore
GoInStore is a Retail company based in London (United Kingdom) founded in 2014, and was acquired by Emplifi in September 2021. Remote in-store shopping is enabled via AI and video streams. GoInStore has raised $497.92 thousand across 1 funding round from investors including Emplifi and MyedAsh. GoInStore offers products and services including UGC, Ratings & Reviews, Live Advisor, Influencers, and Unified Analytics. Its focus areas include E-Commerce Enablers, Operations Management, Logistics Management and Shipping and Fulfillment Enablers. Its legal entity is SYM-SYS LTD.
Company details
GoInStore provides services to multichannel retailers for solving problems like poor online conversion rates, poor storeshowroom operating efficiency and disjointed on-line and off-line retail channel silos. They use wearable hardware, server infrastructure and artificial intelligence-driven assignation engine to connect website visitors directly to the most relevant in-store sales associate. The technologys realtime one-way video stream and two-way audio stream allows customers to shop remotely as if they were in the physical store. The technology can also be used by online car listings website and delearship websites.
Products & Services of GoInStore
GoInStore offers a comprehensive portfolio of products and services, including UGC, Ratings & Reviews, Live Advisor, Influencers, and Unified Analytics.
Platform for user-generated content to boost engagement.
System to collect and display customer reviews for trust.
Video-based tool for real-time shopping assistance.
Tool to discover and manage influencer partnerships.
Integrated system for social media performance insights.
Apps and channels of GoInStore
its YouTube channel Emplifi has 9.7K subscribers and 30 videos.
Videos from GoInStore
The most watched videos on GoInStore's YouTube channel, Emplifi (9.7K subscribers). Click a video to play it here.
More on Emplifi.
Funding Insights of GoInStore
GoInStore has successfully raised a total of $497.92K through 1 strategic funding round. The most recent funding activity was a Seed round of $497.92 thousand completed in June 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $497,919
- Total Rounds 1
- Last Round Seed β $497,919
- First Round $497,919
(Jun 2016)
- Investors Count 1
All 1 funding rounds of GoInStore with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2016 | $497,919 | Seed | β | β |
2 investors in total: 2 institutional.
Investors in GoInStore
GoInStore has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Emplifi and MyedAsh.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| envestors.myedash.com | ||||
Social media management solutions are delivered via a cloud-based platform. | 2021 | emplifi.io | New York, United States |
Investor details for GoInStore
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of GoInStore
3 people are tracked at GoInStore (1 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Emma Smythe | Global Head of Customer Services | Leadership |
Melinda Brennan | Customer Success Manager | Team |
Sébastien Bach | Client Insight Analyst | Team |
Complete people profiles for GoInStore
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of GoInStore
3 dated milestones of GoInStore across 7 years, from founding to its latest funding, stage changes and deals.
- Founded GoInStore is founded.
- Funding First funding round of $498K.
- Exit Acquired by Emplifi.
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Related news about Goinstore
Complete news archive for GoInStore
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Frequently Asked Questions about GoInStore
GoInStore was founded in 2014 and raised its 1st funding round 2 years after it was founded.
GoInStore is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
GoInStore is a funded company, having raised a total of $497.92K across 1 funding round to date. The company's 1st funding round was a Seed of $497.92K, raised on Jun 2016.
GoInStore provides services to multichannel retailers for solving problems like poor online conversion rates, poor storeshowroom operating efficiency and disjointed on-line and off-line retail channel silos. They use wearable hardware, server infrastructure and artificial intelligence-driven assignation engine to connect website visitors directly to the most relevant in-store sales associate. The technologys realtime one-way video stream and two-way audio stream allows customers to shop remotely as if they were in the physical store. The technology can also be used by online car listings website and delearship websites.
GoInStore offers UGC, Ratings & Reviews, Live Advisor, Influencers, and Unified Analytics.
GoInStore has 2 investors. Key investors include Emplifi, and MyedAsh.
GoInStore operates through Sym-Sys Ltd.
Yes. GoInStore was acquired by Emplifi in September 2021.

