About Goldilocks
Goldilocks is a company based in Mandaluyong (Philippines) founded in 1966 by Milagros Leelin Yee, Doris Wilson Leelin, and Clarita Leelin Go was acquired by SM Investments Corporation in January 2018.. Goldilocks offers products and services including Delivery Service, Customized Cakes, Baked Goods, and Meals. Goldilocks operates in a competitive market with competitors including Pan De Manila, among others.
- Headquarter Mandaluyong, Philippines
- Founders Milagros Leelin Yee, Doris Wilson Leelin, Clarita Leelin Go
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Sectors
Consumer
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Website
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Social
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Annual Revenue
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Latest Funding Round
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Acquired by
SM Investments Corporation
(Jan 10, 2018)
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Products & Services of Goldilocks
Goldilocks offers a comprehensive portfolio of products and services, including Delivery Service, Customized Cakes, Baked Goods, and Meals. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for ordering and delivering Filipino meals and goods
Personalized cakes for events and occasions in Philippines
Assortment of Filipino desserts and pastries for purchase
Ready-to-eat Filipino dishes available for delivery
Funding Insights of Goldilocks
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Goldilocks
Goldilocks has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include SM Investments Corporation. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Retail, banking, and property investments are managed in the Philippines.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Goldilocks
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Goldilocks
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Goldilocks Comparisons
Competitors of Goldilocks
Goldilocks operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Pan De Manila, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Offers Filipino breads like pandesal through online and physical retail channels.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Goldilocks
Frequently Asked Questions about Goldilocks
When was Goldilocks founded?
Goldilocks was founded in 1966.
Where is Goldilocks located?
Goldilocks is headquartered in Mandaluyong, Philippines.
What does Goldilocks do?
Goldilocks was established in 1966 in Mandaluyong, Philippines, as a provider in the food sector focused on baked goods and Filipino cuisine. Operations include in-store purchases, delivery services, and catering for various occasions. Franchising opportunities are extended to entrepreneurs, while custom cake orders are accommodated for events. The business serves local and regional needs through its established network.
Who are the top competitors of Goldilocks?
Goldilocks's top competitors include Pan De Manila.
What products or services does Goldilocks offer?
Goldilocks offers Delivery Service, Customized Cakes, Baked Goods, and Meals.
Who are Goldilocks's investors?
Goldilocks has 1 investor. Key investors include SM Investments Corporation.