About Good Good
Good Good is a Retail company based in Amsterdam (Netherlands) founded in 2015 by Gardar Stefansson and Viggo Jonsson. Multi-category snacks are offered by an internet-first brand. Good Good has raised $5 million across 2 funding rounds from investors including Icepharma, k2binvestments.com and Aton.JL. Its chief executive, as recorded, is Gardar Stefansson. Its website goodgoodbrand.com draws about 29 thousand monthly visits. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Snacks and Convenience Food. Its legal entity is GOOD GOOD NATURAL SWEETNESS LLC. Its competitors include Lazy Vegan and Ty-Le Asian; 1 of its 2 listed competitors has raised funding.
Company details
Good Good was founded in 2015 and is headquartered in Amsterdam, Netherlands. Operations are conducted as an internet-first brand within the food sector, focusing on snacks. A catalog of products including jams, spreads, syrups, and drops is maintained, with flavors such as raspberry, apricot, blueberry, strawberry, black currant, forest fruits, and cheesecake provided. Co-founders Gardar Stefansson (CEO) and Viggo Jonsson lead the company.
- Headquarters Amsterdam, Netherlands
- Founders Gardar Stefansson, Viggo Jonsson
- SectorsRetail
- Website category Food and Drink · Groceries
- Email••••••••
- Phone•••• ••••
- Website goodgoodbrand.com
- Social Facebook Instagram YouTube
- Legal Name Good Good Natural Sweetness Llc
- Total Equity Funding$5M (USD)
in 2 rounds
- Latest Funding Round$2M (USD), Series A
May 2021
- InvestorsIcepharma
& 2 more
Apps and channels of Good Good
its YouTube channel GOOD GOOD Brand has 73 subscribers and 12 videos.
Videos from Good Good
The most watched videos on Good Good's YouTube channel, GOOD GOOD Brand (73 subscribers). Click a video to play it here.
More on GOOD GOOD Brand.
Funding Insights of Good Good
Good Good has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 2
- Last Round Series A — $2M
- First Round $3M
(Jun 2020)
- Investors Count 3
All 2 funding rounds of Good Good with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2021 | $2M | Series A | – | Icepharma, k2binvestments.com | – |
| Jun 2020 | $3M | Series A | – | – | – |
3 investors in total: 3 institutional.
Investors in Good Good
Good Good has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Icepharma, k2binvestments.com and Aton.JL.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Distributes pharmaceuticals, medical devices, sports apparel, and health supplements in Iceland. | 1919 | icepharma.is | Reykjavik, Iceland | |
| atonjl.is | ||||
| k2binvestments.com |
Investor details for Good Good
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People of Good Good
2 people are tracked at Good Good (2 in leadership).
| Name | Role | Group |
|---|---|---|
Gardar Stefansson | Co-Founder & CEO | Leadership |
Viggo Jonsson | Co-Founder | Leadership |
Complete people profiles for Good Good
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- Team structure
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Timeline of Good Good
3 dated milestones of Good Good across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Good Good is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series A, of $2.0M.
Competitors of Good Good
Good Good has 2 listed competitors in our database, 1 of them funded. They include Lazy Vegan and Ty-Le Asian.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| lazyvegan.com | 2017 | Amsterdam, Netherlands | $531,675 | Vegan and gluten-free healthy snacks are provided by Lazy Vegan. | ||
| ty-le.nl | 2005 | Den Hoorn, Netherlands | Ty-Le produces Asian snacks and supplies them to Dutch hospitality businesses. |
Detailed competitors of Good Good
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- Operating metrics
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Web traffic of Good Good
The website of Good Good (goodgoodbrand.com) receives about 28.7K visits a month and ranks #1,130,365 among all websites worldwide, #7,234 in Groceries.
- Monthly visits28.7K
▲ 11.8% vs previous month
- Unique visitors12K
per month
- Global rank#1,130,365
among all websites
- Category rank#7,234
Food and Drink · Groceries
- Bounce rate49%
- Pages per visit1.8
- Average visit38 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Good Good. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| greenchoicenow.com | 100% | 13.1K | #1,775,637 | View details | |
theketoshop.co.uk | theketoshop.co.uk | 100% | #342,612 | – | |
lowcarbcanada.ca | lowcarbcanada.ca | 91% | #520,532 | – | |
thelowcarbgrocery.com | thelowcarbgrocery.com | 80% | #654,903 | – | |
| smuckers.com | 80% | 82.5K | #510,865 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Good Good
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- 13 similar websites
- Audience overlap
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Related news about Good Good
Complete news archive for Good Good
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Frequently Asked Questions about Good Good
Good Good was founded in 2015 and raised its 1st funding round 5 years after it was founded.
Good Good is headquartered in Amsterdam, Netherlands.
Gardar Stefansson is the CEO of Good Good, as recorded in our data. They have also founded this company.
Good Good is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Jun 2020.
Good Good was founded in 2015 and is headquartered in Amsterdam, Netherlands. Operations are conducted as an internet-first brand within the food sector, focusing on snacks. A catalog of products including jams, spreads, syrups, and drops is maintained, with flavors such as raspberry, apricot, blueberry, strawberry, black currant, forest fruits, and cheesecake provided. Co-founders Gardar Stefansson (CEO) and Viggo Jonsson lead the company.
Good Good's top competitors include Lazy Vegan and Ty-Le Asian.
Good Good has 3 investors. Key investors include Icepharma, k2binvestments.com, and Aton.JL.
Good Good operates through Good Good Natural Sweetness Llc.