About Good Good
Good Good is a company based in Amsterdam (Netherlands) founded in 2015 by Gardar Stefansson and Viggo Jonsson.. Good Good has raised $5 million across 2 funding rounds from investors including Icepharma, unknown and Aton.JL. Good Good operates in a competitive market with competitors including Lazy Vegan and Ty-Le Asian, among others.
- Headquarter Amsterdam, Netherlands
- Founders Gardar Stefansson, Viggo Jonsson
-
Sectors
Retail
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Good Good Natural Sweetness Llc
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$5 M (USD)
in 2 rounds
-
Latest Funding Round
$2 M (USD), Series A
May 10, 2021
-
Investors
Icepharma
& 2 more
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Funding Insights of Good Good
Good Good has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $2 million completed in May 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $2.0M
-
First Round
First Round
(01 Jun 2020)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May, 2021 | Amount | Series A - Good Good | Valuation | Icepharma , unknown |
|
| Jun, 2020 | Amount | Series A - Good Good | Valuation |
investors |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Good Good
Good Good has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Icepharma, unknown and Aton.JL. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Distributes pharmaceuticals, medical devices, sports apparel, and health supplements in Iceland.
|
Founded Year | Domain | Location | |
|
-
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Good Good
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Good Good
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Good Good Comparisons
Competitors of Good Good
Good Good operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lazy Vegan and Ty-Le Asian, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Vegan and gluten-free healthy snacks are provided by Lazy Vegan.
|
|
| domain | founded_year | HQ Location |
Ty-Le produces Asian snacks and supplies them to Dutch hospitality businesses.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Good Good
Frequently Asked Questions about Good Good
When was Good Good founded?
Good Good was founded in 2015 and raised its 1st funding round 5 years after it was founded.
Where is Good Good located?
Good Good is headquartered in Amsterdam, Netherlands.
Who is the current CEO of Good Good?
Gardar Stefansson is the current CEO of Good Good. They have also founded this company.
Is Good Good a funded company?
Good Good is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Jun 01, 2020.
What does Good Good do?
Good Good was founded in 2015 and is headquartered in Amsterdam, Netherlands. Operations are conducted as an internet-first brand within the food sector, focusing on snacks. A catalog of products including jams, spreads, syrups, and drops is maintained, with flavors such as raspberry, apricot, blueberry, strawberry, black currant, forest fruits, and cheesecake provided. Co-founders Gardar Stefansson (CEO) and Viggo Jonsson lead the company.
Who are the top competitors of Good Good?
Good Good's top competitors include Lazy Vegan and Ty-Le Asian.
Who are Good Good's investors?
Good Good has 3 investors. Key investors include Icepharma, unknown, and Aton.JL.