About Good&Co
Good&Co is a Technology company based in San Francisco (United States) founded in 2012, and was acquired by StepStone in January 2016. Hiring is enabled through culture and personality analytics. Good&Co has raised $1.42 million across 2 funding rounds from investors including StepStone, Norwest Venture Partners and Talent Equity Ventures. The company has 1 employees. The company was acqui-hired. Its focus areas include Enterprise Applications, HRTech, Applicant Tracking System and Assessment Platform. Its legal entity is GOOD & CO LABS, INC. Its competitors include Predictive Index, OutMatch and Criteria Corp; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 2012 and based in San Francisco, United States, GoodCo operates as a hiring and retention platform in the human resources technology sector. Psychometrics backed by research are utilized, along with personality tests and proprietary algorithms, to assess employee-culture fit via archetypes and a FitScore metric. Job listings are sourced from LinkedIn and ranked by this score to connect candidates with recruiters.
Funding Insights of Good&Co
Good&Co has successfully raised a total of $1.42M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.3 million completed in November 2013. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.42M
- Total Rounds 2
- Last Round Seed β $1.3M
- First Round $118,000
(Dec 2012)
- Investors Count 5
All 2 funding rounds of GoodCo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2013 | $1.3M | Seed | β | β | |
| Dec 2012 | $118,000 | Seed | β | β | β |
6 investors in total: 6 institutional.
Investors in Good&Co
Good&Co has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include StepStone, Norwest Venture Partners and Talent Equity Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
| teqventures.com | ||||
| cloudpowercapital.com | ||||
Venture capital firm investing in early & growth-stage companies | thelondonfund.com | London, United Kingdom | ||
A venture capital firm focused on pre-seed investments in Europe. | 2013 | playfair.vc | London, United Kingdom | |
A multi-lingual European job board is operated for recruitment services. | 1996 | stepstone.com | Dusseldorf, Germany |
Investor details for GoodCo
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People of Good&Co
4 people are tracked at Good&Co (4 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Yuliya Bilyak | QA Engineer | Team |
Caroline Mitchell | Digital Marketing Manager | Team |
M.asim Shaheen Digital Marketing Specialist | Facebook Ads | Team |
Vaibhav Mogal | Mechanical Engineer | Team |
Complete people profiles for Good&Co
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Timeline of Good&Co
4 dated milestones of Good&Co across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Good&Co is founded.
- Funding First funding round of $118K.
- Funding Latest funding round, Seed, of $1.3M.
- Exit Acquired by StepStone.
Competitors of Good&Co
Good&Co has 3 listed competitors in our database, 3 of them funded. They include Predictive Index, OutMatch and Criteria Corp.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| predictiveindex.com | 1955 | Westwood, United States | $101M | 1 | Talent optimization and workforce assessment platform | |
| outmatch.com | 2008 | Saratoga Springs, United States | $25.17M | 246 | Predictive talent analytics are delivered through a cloud-based platform. | |
| criteriacorp.com | 2006 | West Hollywood, United States | $64.49M | 101 | Psychometric assessments are provided for pre-employment screening by recruiters. |
Detailed competitors of GoodCo
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Top companies in HR & Workforce Technology
3 companies that operate in the same segment as Good&Co (HR & Workforce Technology) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | 1,695 | ||
Cloud-based LMS platform for IT industry | 2004 | Farmington, Utah, United States | USD 235.41 M | USD 4.95 M | 1,774 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M |
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Related news about Good&Co
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Frequently Asked Questions about Good&Co
Good&Co was founded in 2012.
Good&Co is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Good&Co is a funded company, having raised a total of $1.42M across 2 funding rounds to date. The company's 1st funding round was a Seed of $118K, raised on Dec 2012.
Good&Co has 1 employees.
Founded in 2012 and based in San Francisco, United States, GoodCo operates as a hiring and retention platform in the human resources technology sector. Psychometrics backed by research are utilized, along with personality tests and proprietary algorithms, to assess employee-culture fit via archetypes and a FitScore metric. Job listings are sourced from LinkedIn and ranked by this score to connect candidates with recruiters.
Good&Co's top competitors include Criteria Corp, OutMatch and Predictive Index.
Good&Co has 6 investors. Key investors include StepStone, Norwest Venture Partners, Talent Equity Ventures, Cloud Power Capital, and The London Fund.
Good&Co operates through Good & Co Labs, Inc..
Yes. Good&Co was acquired by StepStone in January 2016.

