About GOODEE
GOODEE is a company based in Montreal (Canada) founded in 2018 by Byron Peart. GOODEE has raised $1.51 million across 2 funding rounds from investors including BDC, BKR Capital and Good & Well. GOODEE offers products and services including Watering Cans, Pots and Planters, and Brooms and Cleaning Tools. GOODEE operates in a competitive market with competitors including Etsy, Zulily, Amazon, Wish Shopping and Goop, among others.
- Headquarter Montreal, Canada
- Founders Byron Peart
- SectorsRetail
- Email••••••••
- Website goodeeworld.com
- Social LinkedIn Instagram
- Total Equity Funding$1.51M (USD)
in 2 rounds
- InvestorsBDC
& 5 more
Products & Services of GOODEE
GOODEE offers a comprehensive portfolio of products and services, including Watering Cans, Pots and Planters, and Brooms and Cleaning Tools.
Devices for efficient plant watering in home gardens.
Containers for planting and displaying indoor or outdoor plants.
Items for effective home cleaning and maintenance.
Funding Insights of GOODEE
GOODEE has successfully raised a total of $1.51M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.51M
- Total Rounds 2
- First Round $1.51M
(Oct 2020)
- Investors Count 6
All 2 funding rounds of GOODEE with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2022 | – | Seed | – | – | |
| Oct 2020 | $1.51M | Seed | – | BDC, Good & Well |
6 investors in total: 4 institutional and 2 angel.
Investors in GOODEE
GOODEE has secured backing from 6 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include BDC, BKR Capital and Good & Well.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | bkrcapital.ca | - | |
Good & Well is engaged in impact investment for sustainable economies. | – | goodandwell.ca | Toronto, Canada | |
Venture capital firm investing in impact sectors | – | marigold-capital.com | Toronto, Canada | |
Commercial banking services for small and medium-sized enterprises are provided. | 1944 | bdc.ca | Montreal, Canada | |
JM Joe Mimran | Canadian entrepreneur, founder of Joe Fresh, investor in Indian startups | – | unknown_c6a57451a1394af79 | - |
EU Erol Uzumeri | Angel investor and entrepreneur, focused on tech startups in India. | – | unknown_3b699f5bd3694a0f9 | - |
Investor details for GOODEE
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of GOODEE
6 people are tracked at GOODEE (4 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
Byron Peart | Co-Founder | Leadership |
Divya Viswanathan | Marketing Director | Leadership |
Georgia Antginas | VP of Operations | Leadership |
Dexter Peart | Co-Founder & Co-CEO | Leadership |
Justine Miller | Impact Manager | Team |
Madeleine Burns | Buyer - Analyst | Team |
Complete people profiles for GOODEE
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of GOODEE
3 dated milestones of GOODEE across 4 years, from founding to its latest funding, stage changes and deals.
- Founded GOODEE is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Seed,.
Competitors of GOODEE
GOODEE operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Etsy, Zulily, Amazon, Wish Shopping and Goop, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| etsy.com | 2005 | Dublin, Ireland | $97.95M | 2,400 | Online marketplace offering multi-category products from independent designers | |
| zulily.com | 2009 | Seattle, United States | $134.6M | 2,866 | Online shopping platform is operated via flash sales by Zulily. | |
| amazon.com | 1994 | Seattle, United States | $8M | 1,556,000 | Multi-category products are offered through an online marketplace. | |
| wish.com | 2009 | San Francisco, United States | $928.7M | 739 | Online marketplace platform offering multi-category consumer products | |
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| socialnature.com | 2009 | Vancouver, Canada | $1M | – | Multi-category product samples are retailed online by Social Nature. | |
| shopperplus.ca | 2007 | Vaudreuil Dorion, Canada | $15.37M | – | Multi-category products are retailed online by Shopper+. | |
| kidstart.co.uk | 2007 | London, United Kingdom | – | 10 | Multi-category products are offered online by KidStart retailer. | |
| rawoffice.com | 2016 | Toronto, Canada | $100,000 | 9 | Multi-category consumer products are retailed online by Raw Office. |
Detailed competitors of GOODEE
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of GOODEE
The website of GOODEE (goodeeworld.com) receives about 92.2K visits a month.
- Monthly visits92.2K
▼ 18.7% vs previous month
Websites whose visitors overlap most with GOODEE. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
santafedrygoods.com | santafedrygoods.com | 100% | – | #966,461 | – |
magasinvivant.com | magasinvivant.com | 97% | – | #2,528,017 | – |
| quince.com | 94% | 51.6M | #583 | View details | |
porta-nyc.com | porta-nyc.com | 94% | – | #599,958 | – |
littleking.online | littleking.online | 92% | – | #779,007 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 29 similar websites and full traffic analytics for GOODEE
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 29 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Goodee
Complete news archive for GOODEE
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to GOODEE
10 companies that operate in the same segment as GOODEE (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about GOODEE
GOODEE was founded in 2018 and raised its 1st funding round 2 years after it was founded.
GOODEE is headquartered in Montreal, Canada. It is registered at Montreal, Quebec, Canada.
GOODEE is a funded company, having raised a total of $1.51M across 2 funding rounds to date. The company's 1st funding round was a Seed of $1.51M, raised on Oct 2020.
GOODEE was founded in 2018 in Montreal, Canada, as an online marketplace focused on home improvement products. A diverse catalog is maintained, encompassing tableware, furniture, lighting, decor, kitchen items, and accessories. Handcrafted products developed in-house are also provided. Operations center on e-commerce distribution, serving customers primarily in North America through the domain goodeeworld.com. Co-founder Byron Peart leads the initiative.
GOODEE offers Watering Cans, Pots and Planters, and Brooms and Cleaning Tools.
GOODEE has 6 investors. Key investors include BDC, BKR Capital, Good & Well, Marigold Capital, and Joe Mimran.