About Goodles
Goodles is a company based in Santa Cruz (United States) founded in 2020.. Goodles has raised $19.4 million across 2 funding rounds from investors including Endeavor, L Catterton and GingerBread Capital. Goodles offers products and services including Cheddy Mac, Variety Pack, Shella Good, Twist My Parm, and Vegan is Believin'. Goodles operates in a competitive market with competitors including Brami, Bentilia, Plant Camp, Explore Cuisine and Kinjabang Noodles, among others.
- Headquarter Santa Cruz, United States
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Sectors
ConsumerRetail
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Gooder Foods, Inc
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$19.4 M (USD)
in 2 rounds
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Latest Funding Round
$13 M (USD), Series A
Sep 11, 2023
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Investors
Endeavor
& 8 more
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Employee Count
Employee Count
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Products & Services of Goodles
Goodles offers a comprehensive portfolio of products and services, including Cheddy Mac, Variety Pack, Shella Good, Twist My Parm, and Vegan is Believin'. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Nutrient-rich cheddar-flavored pasta for everyday meals.
Collection of flavored macaroni options for diverse tastes.
Shell-shaped pasta with enhanced nutritional profile.
Parmesan-flavored macaroni packed with protein and fiber.
Vegan macaroni alternative with added nutrients.
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Funding Insights of Goodles
Goodles has successfully raised a total of $19.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $13 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series A — $13.0M
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First Round
First Round
(16 Nov 2021)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2023 | Amount | Series A - Goodles | Valuation | L Catterton | |
| Nov, 2021 | Amount | Seed - Goodles | Valuation | Springdale Ventures , Willow |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Goodles
Goodles has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Endeavor, L Catterton and GingerBread Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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L Catterton is recognized as a leading consumer-focused private equity group.
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Founded Year | Domain | Location | |
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Capital is provided to women-led ventures in early stages.
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Founded Year | Domain | Location | |
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Early stage capital is offered for transformative consumer brands.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Goodles
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Goodles
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Goodles Comparisons
Competitors of Goodles
Goodles operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brami, Bentilia, Plant Camp, Explore Cuisine and Kinjabang Noodles, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Internet-first brand offering pasta and more
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| domain | founded_year | HQ Location |
An internet-first brand of pasta products is operated by Bentilia.
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| domain | founded_year | HQ Location |
Brand of nutritious products
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| domain | founded_year | HQ Location |
Specializes in offering organic pasta and rice products.
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| domain | founded_year | HQ Location |
Produces air-dried plant-based instant noodles with easy preparation and online sales.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Goodles
Frequently Asked Questions about Goodles
When was Goodles founded?
Goodles was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Where is Goodles located?
Goodles is headquartered in Santa Cruz, United States. It is registered at Santa Cruz, California, United States.
Is Goodles a funded company?
Goodles is a funded company, having raised a total of $19.4M across 2 funding rounds to date. The company's 1st funding round was a Seed of $6.4M, raised on Nov 16, 2021.
What does Goodles do?
Goodles was founded in 2020 and is based in Santa Cruz, United States. As an internet-first brand in the food sector, subscription-based organic pasta is provided, with a catalog featuring flavors such as pepper, tomatoes, and cheddar cheese. Products are stated to be free of chemicals, plastics, pesticides, and toxins. Operations focus on direct-to-consumer delivery through the domain goodles.com.
Who are the top competitors of Goodles?
Goodles's top competitors include Brami, Bentilia and Plant Camp.
What products or services does Goodles offer?
Goodles offers Cheddy Mac, Variety Pack, Shella Good, Twist My Parm, and Vegan is Believin'.
Who are Goodles's investors?
Goodles has 9 investors. Key investors include Endeavor, L Catterton, GingerBread Capital, Spring Dale College, and Willow Growth Partners.
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