About Goodles
Goodles is a company based in Santa Cruz (United States) founded in 2020 was acquired by Barilla Group in September 2026. Goodles has raised $19.4 million across 2 funding rounds from investors including Endeavor, Barilla Group and L Catterton. Goodles offers products and services including Cheddy Mac, Variety Pack, Shella Good, Twist My Parm, and Vegan is Believin'. Goodles operates in a competitive market with competitors including Brami, Bentilia, Plant Camp, Explore Cuisine and Kinjabang Noodles, among others.
- Headquarter Santa Cruz, United States
- SectorsConsumerRetail
- Website category Food and Drink · Restaurants and Delivery
- Email••••••••
- Phone•••• ••••
- Website goodles.com
- Social LinkedIn X Facebook Instagram
- Acquired by Barilla Group (Sep 2026)
- Legal Name Gooder Foods, Inc
- Total Equity Funding$19.4M (USD)
in 2 rounds
- Latest Funding Round$13M (USD), Series A
Sep 2023
- InvestorsEndeavor
& 9 more
- Acquired byBarilla Group
(Sep 2026)
Products & Services of Goodles
Goodles offers a comprehensive portfolio of products and services, including Cheddy Mac, Variety Pack, Shella Good, Twist My Parm, and Vegan is Believin'.
Nutrient-rich cheddar-flavored pasta for everyday meals.
Collection of flavored macaroni options for diverse tastes.
Shell-shaped pasta with enhanced nutritional profile.
Parmesan-flavored macaroni packed with protein and fiber.
Vegan macaroni alternative with added nutrients.
Funding Insights of Goodles
Goodles has successfully raised a total of $19.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $13 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $19.4M
- Total Rounds 2
- Last Round Series A — $13M
- First Round $6.4M
(Nov 2021)
- Investors Count 9
All 2 funding rounds of Goodles with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2023 | $13M | Series A | – | L Catterton | |
| Nov 2021 | $6.4M | Seed | – | Springdale Ventures, Willow |
10 investors in total: 10 institutional.
Investors in Goodles
Goodles has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include Endeavor, Barilla Group and L Catterton.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
L Catterton is recognized as a leading consumer-focused private equity group. | – | lcatterton.com | Greenwich, United States | |
Capital is provided to women-led ventures in early stages. | – | gingerbreadcap.com | Menlo Park, United States | |
Early stage capital is offered for transformative consumer brands. | – | willowgrowth.com | Los Angeles, United States | |
Springdale Ventures is engaged in funding transformative consumer brands. | – | springdaleventures.com | Santa Fe, United States | |
Venture capital investing and portfolio management services for accredited investors. | – | av.vc | - | |
Early stage venture capital investments in food system innovation are made. | – | 1cc.vc | - | |
Offers private education services through multiple branch locations. | 2004 | sdclko.com | Lucknow, India | |
Limited information is provided about ThirdCraft's activities. | – | thirdcraft.com | - | |
Global sports marketing, fashion, and entertainment services are provided. | 1898 | endeavorco.com | Beverly Hills, United States | |
Pasta and sauces are manufactured and distributed by Barilla Group. | 1877 | barillagroup.com | Parma, Italy |
Investor details for Goodles
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Goodles
24 people are tracked at Goodles (17 in leadership, 1 in board & advisors, 6 in team).
| Name | Role | Group |
|---|---|---|
Molly Michet | Chief Product Officer & Founding Team Member | Leadership |
John Casey | Chief Sales Officer | Leadership |
Shan Li | VP Of Omni-channel | Leadership |
Brian C. | Senior Director Of Sales | Leadership |
Jeremy Brooks | Vice President Operations | Leadership |
Jen Zeszut | CEO & Co-Founder | Leadership |
Deb Luster | Chief Impact Officer/ Founding Team | Leadership |
Kaitlyn Infantino | Senior Vice President Finance | Leadership |
Edward Foster | Chief of Staff | Leadership |
Christine Elders | Senior Director Sales Mass & Natural | Leadership |
Heather Wood | VP Of Brand Strategy & Creative | Leadership |
Ilana Muhlstein | Head Nutrition Advisor | Leadership |
Stacie Hajduk | Chief Marketing Officer | Leadership |
Monica L. | Sr. Vice President, Operations | Leadership |
Chris Woods | Director, Brand & Innovation | Leadership |
Katie Gvazdinskas | Head Of People | Leadership |
Elisia Covey | Director Of Small Format Sales | Leadership |
Paul Earle | Co-Founder & Board Member | Board & advisors |
Madeline A. Zolezzi | Marketing Program Manager | Team |
Lo Martin | Brand Strategy Consultant | Team |
4 more people are available in the full profile.
Complete people profiles for Goodles
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Goodles
4 dated milestones of Goodles across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Goodles is founded.
- Funding First funding round of $6.4M.
- Funding Latest funding round, Series A, of $13.0M.
- Exit Acquired by Barilla Group.
Competitors of Goodles
Goodles operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brami, Bentilia, Plant Camp, Explore Cuisine and Kinjabang Noodles, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| enjoybrami.com | 2015 | Carlsbad, United States | $6.83M | – | Internet-first brand offering pasta and more | |
| bentilia.com | 2014 | Las Vegas, United States | – | – | An internet-first brand of pasta products is operated by Bentilia. | |
| plantcamp.com | 2008 | Austin, United States | – | – | Brand of nutritious products | |
| explorecuisine.com | 2013 | Red Bank, United States | – | – | Specializes in offering organic pasta and rice products. | |
| kinjabangnoodles.com | 2020 | Dover, United States | – | – | Produces air-dried plant-based instant noodles with easy preparation and online sales. | |
| noodelist.com | 2019 | Palo Alto, United States | – | – | Sells premium plant-based instant noodles through online store. |
Detailed competitors of Goodles
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Goodles
The website of Goodles (goodles.com) receives about 54.6K visits a month and ranks #527,979 among all websites worldwide, #4,088 in Restaurants and Delivery.
- Monthly visits54.6K
▲ 0.5% vs previous month
- Unique visitors29.4K
per month
- Global rank#527,979
among all websites
- Category rank#4,088
Food and Drink · Restaurants and Delivery
- Bounce rate40%
- Pages per visit3.0
- Average visit1 min 13 sec
- DevicesDesktop 34% · Mobile 66%
Websites whose visitors overlap most with Goodles. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
shop.staterbros.com | shop.staterbros.com | 100% | – | #62,189 | – |
| starmarket.com | 100% | 561.7K | #83,561 | View details | |
shop.lazyacres.com | shop.lazyacres.com | 100% | – | #1,087,222 | – |
| specialtyfoodsource.com | 100% | – | #812,558 | View details | |
sanpellegrino.com | sanpellegrino.com | 100% | – | #243,765 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 6 similar websites and full traffic analytics for Goodles
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 6 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Goodles
Complete news archive for Goodles
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Goodles
10 companies that operate in the same segment as Goodles (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Goodles
Goodles was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Goodles is headquartered in Santa Cruz, United States. It is registered at Santa Cruz, California, United States.
Goodles is a funded company, having raised a total of $19.4M across 2 funding rounds to date. The company's 1st funding round was a Seed of $6.4M, raised on Nov 2021.
Goodles was founded in 2020 and is based in Santa Cruz, United States. As an internet-first brand in the food sector, subscription-based organic pasta is provided, with a catalog featuring flavors such as pepper, tomatoes, and cheddar cheese. Products are stated to be free of chemicals, plastics, pesticides, and toxins. Operations focus on direct-to-consumer delivery through the domain goodles.com.
Goodles's top competitors include Brami, Bentilia and Plant Camp.
Goodles offers Cheddy Mac, Variety Pack, Shella Good, Twist My Parm, and Vegan is Believin'.
Goodles has 10 investors. Key investors include Endeavor, Barilla Group, L Catterton, GingerBread Capital, and Spring Dale College.
Goodles operates through Gooder Foods, Inc.
Yes. Goodles was acquired by Barilla Group in September 2026.