Goodles

Santa Cruz, United States Founded: 2020 • Age: 6 yrs
Subscription-based organic pasta in various flavors is offered online.
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About Goodles

Goodles is a company based in Santa Cruz (United States) founded in 2020.. Goodles has raised $19.4 million across 2 funding rounds from investors including Endeavor, L Catterton and GingerBread Capital. Goodles offers products and services including Cheddy Mac, Variety Pack, Shella Good, Twist My Parm, and Vegan is Believin'. Goodles operates in a competitive market with competitors including Brami, Bentilia, Plant Camp, Explore Cuisine and Kinjabang Noodles, among others.

  • Headquarter Santa Cruz, United States
  • Sectors
    Consumer
    Retail
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Gooder Foods, Inc
Operational Areas
Consumer → Food, Beverage & Nutrition
Retail → E-Commerce Platforms & Marketplaces
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $19.4 M (USD)

    in 2 rounds

  • Latest Funding Round
    $13 M (USD), Series A

    Sep 11, 2023

  • Investors
    Endeavor

    & 8 more

  • Employee Count
    Employee Count
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Products & Services of Goodles

Goodles offers a comprehensive portfolio of products and services, including Cheddy Mac, Variety Pack, Shella Good, Twist My Parm, and Vegan is Believin'. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Nutrient-rich cheddar-flavored pasta for everyday meals.

Collection of flavored macaroni options for diverse tastes.

Shell-shaped pasta with enhanced nutritional profile.

Parmesan-flavored macaroni packed with protein and fiber.

Vegan macaroni alternative with added nutrients.

People of Goodles
Headcount 10-50
Employee Profiles 23
Board Members and Advisors 1
Employee Profiles
People
Molly Michet
Chief Product Officer & Founding Team Member
People
John Casey
Chief Sales Officer
People
Shan Li
VP Of Omni-channel
People
Brian C.
Senior Director Of Sales

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Board Members and Advisors
people
Paul Earle
Co-Founder & Board Member

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Funding Insights of Goodles

Goodles has successfully raised a total of $19.4M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $13 million completed in September 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $13.0M
  • First Round

    (16 Nov 2021)

  • Investors Count 9
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2023 Amount Series A - Goodles Valuation L Catterton
Nov, 2021 Amount Seed - Goodles Valuation Springdale Ventures , Willow
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Goodles

Goodles has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Endeavor, L Catterton and GingerBread Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
L Catterton is recognized as a leading consumer-focused private equity group.
Founded Year Domain Location
Capital is provided to women-led ventures in early stages.
Founded Year Domain Location
Early stage capital is offered for transformative consumer brands.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Goodles

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Goodles

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Goodles Comparisons

Employees
+
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Competitors of Goodles

Goodles operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Brami, Bentilia, Plant Camp, Explore Cuisine and Kinjabang Noodles, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Internet-first brand offering pasta and more
domain founded_year HQ Location
An internet-first brand of pasta products is operated by Bentilia.
domain founded_year HQ Location
Brand of nutritious products
domain founded_year HQ Location
Specializes in offering organic pasta and rice products.
domain founded_year HQ Location
Produces air-dried plant-based instant noodles with easy preparation and online sales.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Goodles

Frequently Asked Questions about Goodles

When was Goodles founded?

Goodles was founded in 2020 and raised its 1st funding round 1 year after it was founded.

Where is Goodles located?

Goodles is headquartered in Santa Cruz, United States. It is registered at Santa Cruz, California, United States.

Is Goodles a funded company?

Goodles is a funded company, having raised a total of $19.4M across 2 funding rounds to date. The company's 1st funding round was a Seed of $6.4M, raised on Nov 16, 2021.

What does Goodles do?

Goodles was founded in 2020 and is based in Santa Cruz, United States. As an internet-first brand in the food sector, subscription-based organic pasta is provided, with a catalog featuring flavors such as pepper, tomatoes, and cheddar cheese. Products are stated to be free of chemicals, plastics, pesticides, and toxins. Operations focus on direct-to-consumer delivery through the domain goodles.com.

Who are the top competitors of Goodles?

Goodles's top competitors include Brami, Bentilia and Plant Camp.

What products or services does Goodles offer?

Goodles offers Cheddy Mac, Variety Pack, Shella Good, Twist My Parm, and Vegan is Believin'.

Who are Goodles's investors?

Goodles has 9 investors. Key investors include Endeavor, L Catterton, GingerBread Capital, Spring Dale College, and Willow Growth Partners.

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