About Goodlife
Goodlife is a Retail company based in Nairobi (Kenya) founded in 2013, and was acquired by CFAO Healthcare in July 2025. Pharmacy stores are operated as a chain in Kenya. Its website goodlife.co.ke draws about 126 thousand monthly visits. Its focus areas include Consumer Goods, Retail Chains and Horizontal.
Company details
Goodlife was established in 2013 in Nairobi, Kenya, within the retail pharmacy sector. A network of stores is maintained across the region, where pharmaceutical products and related health items are dispensed. Operations focus on serving local communities with essential medications and over-the-counter goods. The companys domain, goodlife.co.ke, supports online accessibility for customers in Kenya. Expansion efforts are centered in urban areas like Nairobi.
- Headquarters Nairobi, Kenya
- Stage Acquired
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website goodlife.co.ke
- Social LinkedIn X Facebook
- Acquired by LeapFrog Investments (Nov 2016)
- Latest Funding Round$12M (USD), Debt – Conventional
Mar 2022
- InvestorsLeapFrog Investments
& 6 more
- Acquired by
Funding Insights of Goodlife
- Total Rounds 1
- Last Round Debt – Conventional — $12M
- First Round $12M
(Mar 2022)
- Investors Count 1
All 1 funding rounds of Goodlife with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $12M | Debt – Conventional | – | – |
7 investors in total: 7 institutional.
Investors in Goodlife
Goodlife has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include LeapFrog Investments, Blue Earth Capital and Proparco.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Economic development investments are financed through specialized solutions by Proparco. | 1977 | proparco.fr | Paris, France | |
Provider of investment firm specializing in private equity and private credit | 2015 | blueearth.capital | Baar, Switzerland | |
Private equity fund focused on banking, finance, healthcare, and multiple sectors | 2007 | leapfroginvest.com | Johannesburg, South Africa | |
Private equity investments are directed toward mid-sized African companies. | catalystprincipal.com | Nairobi, Kenya | ||
Provides investment management services with a focus on portfolio construction and risk assessment. | 2012 | ascensioninvestmentmanagement.com | St. Louis, United States | |
| africachemist.com | ||||
| cfaohealthcare.com |
Investor details for Goodlife
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Goodlife
5 people are tracked at Goodlife (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Chrp Ruth Elwak | Head Of Human Resources & Training | Leadership |
Justin Melvin | Chief Executive Officer | Leadership |
Janet Cherono | Deputy Financial Controller. | Team |
Billy Atela | Accountant | Team |
Mark Orieny | Finance And Operations Manager | Team |
Complete people profiles for Goodlife
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Goodlife
5 dated milestones of Goodlife across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Goodlife is founded.
- Exit Acquired by Catalyst Principal Partners.
- Exit Acquired by LeapFrog Investments.
- Funding First funding round of $12.0M.
- Exit Acquired by CFAO Healthcare.
Web traffic of Goodlife
The website of Goodlife (goodlife.co.ke) receives about 126.4K visits a month.
- Monthly visits126.4K
▲ 2.8% vs previous month
Websites whose visitors overlap most with Goodlife. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
pharmacydirectkenya.com | pharmacydirectkenya.com | 100% | #1,468,585 | – | |
pharmapluspharmacies.co.ke | pharmapluspharmacies.co.ke | 98% | – | ||
| deliverypharmacyke.com | 95% | #774,883 | View details | ||
dermal.co.uk | dermal.co.uk | 85% | #2,175,097 | – | |
| portalpharmacy.ke | 84% | #1,854,014 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Goodlife
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Goodlife
Goodlife was founded in 2013 and raised its 1st funding round 9 years after it was founded.
Goodlife is headquartered in Nairobi, Kenya.
Goodlife was established in 2013 in Nairobi, Kenya, within the retail pharmacy sector. A network of stores is maintained across the region, where pharmaceutical products and related health items are dispensed. Operations focus on serving local communities with essential medications and over-the-counter goods. The companys domain, goodlife.co.ke, supports online accessibility for customers in Kenya. Expansion efforts are centered in urban areas like Nairobi.
Goodlife has 7 investors. Key investors include LeapFrog Investments, Blue Earth Capital, Proparco, Catalyst Principal Partners, and Ascension Investment Management.
Yes. Goodlife was acquired by LeapFrog Investments in November 2016.
The website of Goodlife receives about 126 thousand visits a month.