About Goodlord
Goodlord is a Real Estate & Construction company based in London (United Kingdom) founded in 2014 by Philip Mundy, Tom Mundy, and Richard White. It operates as a saaS platform for electronic rental property management is provided. Goodlord has raised $69.73 million across 7 funding rounds from investors including Rocket Internet, Ribbit Capital and Highland Europe. Goodlord has completed 3 acquisitions, including Vouch, Vox Casino and acasa. Goodlord was last valued at $30.15 million in March 2017. Its chief executive is William Reeve. Its website goodlord.co draws about 759 thousand monthly visits. Goodlord offers products and services including Core Lettings Platform, Tenant Referencing, and Insurance Products. Its focus areas include Real Estate and Construction Tech, Property Management Tech, Rental Management and Subletting. Its legal entity is OH GOODLORD LTD. Its competitors include Smartrenting, Break Your Lease and CribSwap; 1 of its 3 listed competitors has raised funding.
Company details
Goodlord was founded in 2014 in London, United Kingdom, as a provider of SaaS solutions in the real estate sector. Rental properties are managed through an online platform that connects agencies, landlords, and tenants. Tenancy transactions, including paperwork, are processed electronically to lower costs. E-signatures are utilized for property agreements, monthly rent payments are handled via the system, and custom branding options are available for users.
- Headquarters London, United Kingdom
- Founders Philip Mundy, Tom Mundy, Richard White
- Stage Minicorn
- SectorsReal Estate & Construction
- Website category Finance
- Email••••••••
- Phone•••• ••••
- Website goodlord.co
- Social LinkedIn X Facebook YouTube
- Legal Name Oh Goodlord Ltd
- Date of Incorporation 11 Mar, 2014
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$69.73M (USD)
in 7 rounds
- Latest Funding Round$35.43M (USD), Series B
Mar 2022
- InvestorsRocket Internet
& 22 more
- Investments & AcquisitionsVouch
& 2 more
Products & Services of Goodlord
Goodlord offers a comprehensive portfolio of products and services, including Core Lettings Platform, Tenant Referencing, and Insurance Products.
Manages lettings processes from contracts to rent collection
Automates background checks for tenants
Offers protection for tenants and landlords
Apps and channels of Goodlord
its YouTube channel Goodlord has 222 subscribers and 30 videos.
Videos from Goodlord
The most watched videos on Goodlord's YouTube channel, Goodlord (222 subscribers). Click a video to play it here.
More on Goodlord.
Funding Insights of Goodlord
Goodlord has successfully raised a total of $69.73M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $35.43 million completed in March 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $69.73M
- Total Rounds 7
- Last Round Series B — $35.43M
- First Round $233,900
(Jul 2015)
- Investors Count 23
All 7 funding rounds of Goodlord with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | $35.43M | Series B | – | Highland Europe | |
| Mar 2020 | $13.05M | Series B | – | Finch Capital | |
| May 2019 | – | Series B | – | Elevate Innovation Partners | – |
| Oct 2018 | $9.18M | Series B | – | Finch Capital | |
| Mar 2017 | $8.95M | Series A | $30.15M | Rocket Internet | |
| May 2016 | $2.89M | Seed | – | LocalGlobe | |
| Jul 2015 | $233,900 | Seed | $2.57M | Charlotte Street Capital |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2017 | $30.15M | •••••••• |
| Jul 2015 | $2.57M | •••••••• |
Last known valuation $30.15M (Mar 2017). 23 investors in total: 11 institutional and 12 angel.
Investors in Goodlord
Goodlord has secured backing from 23 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Rocket Internet, Ribbit Capital and Highland Europe.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth-stage consumer and enterprise technology companies are funded. | – | highlandeurope.com | London, United Kingdom | |
Debt financing is provided to European tech companies. | – | clpgrowth.com | London, United Kingdom | |
Early-stage tech and offline focused VC firm investing in geographies such as Europe and South East Asia | – | finchcapital.com | Amsterdam, Netherlands | |
Oxx is focused on supporting B2B software founders in scaling. | – | oxx.vc | Stockholm, Sweden | |
Early stage centric tech and energy focused micro-VC investing in geographies such as the US, India and Europe | – | eipfund.com | New York, United States | |
Global investments in internet and technology startups are facilitated. | 2006 | rocket-internet.com | Berlin, Germany | |
Venture capital firm focused on early-stage startups | – | globalfounderscapital.com | Berlin, Germany | |
Venture capital firm focused on seed-stage investments | – | localglobe.vc | London, United Kingdom | |
Early-stage companies in fintech and multiple sectors are invested in. | 2012 | ribbitcap.com | Palo Alto, United States | |
- | – | charlottestreetcapital.com | - |
Investor details for Goodlord
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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People of Goodlord
24 people are tracked at Goodlord (13 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Philip Mundy | Co-Founder | Leadership |
Tom Mundy | Co-Founder | Leadership |
Richard White | Co-Founder | Leadership |
William Reeve | CEO | Leadership |
Donovan Frew | Chief Technology Officer | Leadership |
Leah Ellis | Head Of People | Leadership |
Mobeen Rasheed | Finance Director | Leadership |
Joanna Harman | Director Of People | Leadership |
Shawn Barclay | Talent Partner | Leadership |
Georgia Alderton | Talent Partner | Leadership |
Kerry Barber | Head Of Compliance | Leadership |
Jonathan Curran | Chief Financial Officer | Leadership |
Kat Wynne-Ellis | Head of Referencing | Leadership |
Stephanie Farrington | Referencing Executive | Team |
Hassan Khaliq | Onboarding Consultant | Team |
Sam M. | Talent Acquisition Lead | Team |
Sheriesa Naicker | Fp&a Manager | Team |
Toby Burgess-Smith | Data Analyst | Team |
Ollie Bennett | Acasa Integration Manager | Team |
Alex Allden | People Partnering Lead | Team |
4 more people are available in the full profile.
Complete people profiles for Goodlord
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Investments & Acquisitions by Goodlord
Goodlord has strategically engaged in corporate development activities, having acquired 3 companies. Notable acquisitions include Vouch, Vox Casino and acasa.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
An online casino platform is operated targeting Polish players. | halo.rent | London, United Kingdom | 2018 | Jan 2023 | •••• | |
Household bills are managed and split via mobile app. | helloacasa.com | London, United Kingdom | 2014 | Oct 2021 | •••• | |
Web-based tenant referencing is provided for letting agents. | vouch.co.uk | Sheffield, United Kingdom | 2017 | Jul 2020 | •••• |
Complete acquisition details for Goodlord
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Goodlord
7 dated milestones of Goodlord across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Goodlord is founded.
- Funding First funding round of $234K.
- Milestone Reaches Minicorn status.
- Acquisition Acquires Vouch.
- Acquisition Acquires acasa.
- Funding Latest funding round, Series B, of $35.4M.
- Acquisition Acquires Vox Casino.
Competitors of Goodlord
Goodlord has 3 listed competitors in our database, 1 of them funded. They include Smartrenting, Break Your Lease and CribSwap, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| smart-renting.com | 2015 | Paris, France | $1.17M | – | Rental Management solution to the renter in Paris | |
| breakyourlease.app | 2020 | Elanora, Australia | – | – | An app-based social platform for connecting users on lease break advertisements. | |
| cribswap-app.com | 2020 | United States | – | – | Connects renters with subletters through an online marketplace. |
Detailed competitors of Goodlord
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Competitive positioning
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Web traffic of Goodlord
The website of Goodlord (goodlord.co) receives about 759.1K visits a month and ranks #62,324 among all websites worldwide, #3,924 in Finance.
- Monthly visits759.1K
▲ 14.2% vs previous month
- Unique visitors155K
per month
- Global rank#62,324
among all websites
- Category rank#3,924
Finance · Finance
- Bounce rate28%
- Pages per visit5.5
- Average visit3 min 33 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Goodlord. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| octopus.energy | 100% | 9.9M | #4,566 | View details | |
| trustpilot.com | 80% | 91.2M | #636 | View details | |
| ft.com | 76% | 37.4M | #1,902 | View details | |
| propertyweek.com | 75% | – | #516,856 | View details | |
| ifamagazine.com | 75% | – | #855,407 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Goodlord
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Property Management Platforms
10 companies that operate in the same segment as Goodlord (Property Management Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of interior design and renovation services for homes and offices | 2014 | Bengaluru, Karnataka, India | USD 511.55 M | USD 172.66 M | 4,353 | |
Mygate is recognized as a leading community management software provider. | 2016 | Bengaluru, Karnataka, India | USD 93.84 M | USD 3.15 M | 494 | |
AI-enabled property management software is provided for residential properties. | 1998 | Richardson, Texas, United States | USD 97.02 M | USD 46.69 M | 1,794 | |
Cloud-based smart security cameras are manufactured for home use. | 1999 | Provo, Utah, United States | USD 172 M | USD 341.04 M | 11,275 | |
Cloud-based software is provided for vacation rental management and synchronization. | 2013 | Walnut, California, United States | USD 409.25 M | – | – | |
SaaS-driven property management software is provided for owners and managers. | 2003 | Lehi, Utah, United States | USD 707 M | – | 2,562 | |
Cloud-based video intercoms and physical security systems are provided. | 2000 | Tysons, Virginia, United States | USD 137.36 M | USD 1.01 B | 2,009 | |
Personalized end-to-end interior solutions are provided via a platform. | 2015 | Chennai, Tamil Nadu, India | USD 76.14 M | USD 16.55 M | 506 | |
Online platform offering credit-building solutions through rent payment reporting | 2018 | New York, New York, United States | USD 200 M | – | 159 | |
End-to-end energy management solutions are provided for utilities worldwide. | 1896 | Zug, Zug, Switzerland | USD 1.03 B | USD 1.17 B | 6,300 |
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Related news about Goodlord
Complete news archive for Goodlord
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Frequently Asked Questions about Goodlord
Goodlord was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Goodlord is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
William Reeve is the current CEO of Goodlord.
Goodlord is a funded company, having raised a total of $69.73M across 7 funding rounds to date. The company's 1st funding round was a Seed of $233.9K, raised on Jul 2015.
Goodlord was founded in 2014 in London, United Kingdom, as a provider of SaaS solutions in the real estate sector. Rental properties are managed through an online platform that connects agencies, landlords, and tenants. Tenancy transactions, including paperwork, are processed electronically to lower costs. E-signatures are utilized for property agreements, monthly rent payments are handled via the system, and custom branding options are available for users.
Goodlord's top competitors include Smartrenting, Break Your Lease and CribSwap.
Goodlord offers Core Lettings Platform, Tenant Referencing, and Insurance Products.
Goodlord has made 3 acquisitions, including Vouch, Vox Casino, and acasa.
Goodlord has 23 investors. Key investors include Rocket Internet, Ribbit Capital, Highland Europe, Columbia Lake Partners, and Finch Capital.
The valuation of Goodlord is $30.15M as of Mar 2017.
Goodlord operates through Oh Goodlord Ltd.
The website of Goodlord receives about 759 thousand visits a month and ranks #62,324 among all websites worldwide.