Go-to

Surry Hills, Australia Founded: 2013 • Age: 13 yrs Acquired By BWX
Skincare products are offered by Go-To, an internet-first brand.

About Go-to

Go-to is a company based in Surry Hills (Australia) founded in 2013 by Zoe Foster Blake was acquired by BWX in August 2021.. Go-to offers products and services including Face Hero, Retinal Vitamin A Face Serum, and Properly Clean Facial Cleanser. Go-to operates in a competitive market with competitors including Conserving Beauty, ReMI Beauty, Bangn Body, Naked Sundays and Minenssey, among others.

  • Headquarter Surry Hills, Australia
  • Founders Zoe Foster Blake
  • Sectors
    Healthcare
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Go-To Skincare Pty Ltd
Operational Areas
Healthcare → Health Technology & Digital Health
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
  • Employee Count
    Employee Count
  • Acquired by
    BWX

    (Aug 27, 2021)

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Products & Services of Go-to

Go-to offers a comprehensive portfolio of products and services, including Face Hero, Retinal Vitamin A Face Serum, and Properly Clean Facial Cleanser. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Restorative superoil for nourishing and improving skin health.

Serum for smoother, firmer skin with anti-ageing benefits.

Gentle cleanser to remove impurities and maintain skin balance.

Funding Insights of Go-to

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Go-to

Go-to has secured backing from 1 investor. Prominent investors backing the company include BWX. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Investor Description Founded Year Domain Location
Manufacturing services for natural beauty products are provided.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Go-to

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Go-to

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Go-To Comparisons

Employees
+
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Competitors of Go-to

Go-to operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Conserving Beauty, ReMI Beauty, Bangn Body, Naked Sundays and Minenssey, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Organic skincare products are offered by an internet-first brand.
domain founded_year HQ Location
Skincare products including moisturizing stones are offered online.
domain founded_year HQ Location
Offers natural firming lotions, balms, and exfoliators for skin care.
domain founded_year HQ Location
Multi-category organic skincare products are offered by an internet-first brand.
domain founded_year HQ Location
Operates a direct-to-consumer brand offering natural skin care products.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Go-To

Frequently Asked Questions about Go-to

When was Go-to founded?

Go-to was founded in 2013.

Where is Go-to located?

Go-to is headquartered in Surry Hills, Australia. It is registered at Surry Hills, New South Wales, Australia.

What does Go-to do?

Go-To Skincare was established in 2013 in Surry Hills, Australia, within the beauty and personal care sector. Products including facial cleansers, face oils, exfoliators, moisturizers, sheet masks, and hand creams are distributed primarily online. A 30-day return policy from purchase date is maintained, and free shipping is extended to orders above a specified minimum value. Operations focus on direct-to-consumer sales in the skincare market.

Who are the top competitors of Go-to?

Go-to's top competitors include Naked Sundays, ReMI Beauty and Conserving Beauty.

What products or services does Go-to offer?

Go-to offers Face Hero, Retinal Vitamin A Face Serum, and Properly Clean Facial Cleanser.

Who are Go-to's investors?

Go-to has 1 investor. Key investors include BWX.

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