Go-to

Surry Hills, Australia Founded: 2013 • Age: 13 yrs Acquired By BWX
Skincare products are offered by Go-To, an internet-first brand.
Annual revenue - Latest available
Total funding - Funding intelligence
Employees - Tracked headcount
Investors 1 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Go-to

Go-to is a company based in Surry Hills (Australia) founded in 2013 by Zoe Foster Blake was acquired by BWX in August 2021. Go-to offers products and services including Face Hero, Retinal Vitamin A Face Serum, and Properly Clean Facial Cleanser. Go-to operates in a competitive market with competitors including Conserving Beauty, ReMI Beauty, Bangn Body, Naked Sundays and Minenssey, among others.

  • Headquarter Surry Hills, Australia
  • Founders Zoe Foster Blake
  • Sectors
    Healthcare
  • Email
    Locked
  • Phone
    Locked
  • Website
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  • Social
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  • Legal Name Go-To Skincare Pty Ltd
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    Not available
  • Investors
  • Employee Count
    Not available
  • Acquired by
    BWX

    (Aug 27, 2021)

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Products & Services of Go-to

Go-to offers a comprehensive portfolio of products and services, including Face Hero, Retinal Vitamin A Face Serum, and Properly Clean Facial Cleanser.

Product name locked
Category locked
Primary

Restorative superoil for nourishing and improving skin health.

Product name locked
Category locked
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Serum for smoother, firmer skin with anti-ageing benefits.

Product name locked
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Gentle cleanser to remove impurities and maintain skin balance.

Funding Insights of Go-to

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Detailed funding history for Go-to

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  • Round names and dates
  • Funding amounts
  • Participating investors
  • Valuation history

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Investors in Go-to

Go-to has secured backing from 1 investor. Prominent investors backing the company include BWX.

All
Investor Description Founded Year Domain Location
Manufacturing services for natural beauty products are provided.
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Investor details for Go-to

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  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

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Investments & Acquisitions by Go-to

Investments
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Investment portfolio details for Go-to

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

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Financial Statements - Go-to

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Detailed financials for Go-to

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  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

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Go-To Comparisons

Go-to Primary company
Description
Skincare products are offered by Go-To, an internet-first br...
Location
Surry Hills, Australia
Founded Year
2013
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Go-to

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  • Named peers
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  • Operating benchmarks

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Competitors of Go-to

Go-to operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Conserving Beauty, ReMI Beauty, Bangn Body, Naked Sundays and Minenssey, among others.

Company Name Domain Founded year HQ Location Description
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Organic skincare products are offered by an internet-first brand.
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Skincare products including moisturizing stones are offered online.
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Offers natural firming lotions, balms, and exfoliators for skin care.
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Multi-category organic skincare products are offered by an internet-first brand.
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Operates a direct-to-consumer brand offering natural skin care products.
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Detailed competitors of Go-to

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  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

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Latest news on Go-To

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Complete news archive for Go-to

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  • Source and publication date
  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Go-to

Go-to was founded in 2013.

Go-to is headquartered in Surry Hills, Australia. It is registered at Surry Hills, New South Wales, Australia.

Go-To Skincare was established in 2013 in Surry Hills, Australia, within the beauty and personal care sector. Products including facial cleansers, face oils, exfoliators, moisturizers, sheet masks, and hand creams are distributed primarily online. A 30-day return policy from purchase date is maintained, and free shipping is extended to orders above a specified minimum value. Operations focus on direct-to-consumer sales in the skincare market.

Go-to's top competitors include Naked Sundays, ReMI Beauty and Conserving Beauty.

Go-to offers Face Hero, Retinal Vitamin A Face Serum, and Properly Clean Facial Cleanser.

Go-to has 1 investor. Key investors include BWX.

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