About Graas
Graas is a Technology company based in Pune (India) founded in 2012, and was acquired by Graas in August 2022. Cloud and AI-based software solutions are provided for e-commerce operations. It operates on a AI-as-a-Service and SaaS (Software-as-a-Service) model in Technology and Retail sectors. Graas has raised $4.17 million across 5 funding rounds from investors including Graas, Saha Fund and Tandem Capital. The company has 230 employees. Its Indian entity Shoptimize India Private Limited reported revenue of ₹43.55 Cr. The company was acqui-hired. Graas offers products and services including Hoppr, Cartlyst, Turbo, Chattr, and Extract. Its focus areas include Artificial Intelligence and eCommerce Solutions.
Company details
AI-driven solutions are offered by Graas for eCommerce businesses, focusing on analytics, automation, and operations. Services are provided to unify data across marketplaces, storefronts, and ad platforms. Specialized agents are developed for order automation, customer support, and data extraction. The company targets growth marketers, operations teams, and enterprise brands in the eCommerce sector. Comprehensive solutions are delivered for storefront management, performance marketing, and demand forecasting to enhance decision-making and efficiency.
Associated legal entities of Graas
Graas operates through Shoptimize India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Shoptimize India Private Limited CIN U72200PN2012FTC145301 | Active | 05 Nov 2012 | Pune, Maharashtra | ₹43.6 Cr | 230 | 2 | View details |
Products & Services of Graas
Graas offers a comprehensive portfolio of products and services, including Hoppr, Cartlyst, Turbo, Chattr, and Extract.
Data is connected for revenue and advertising insights.
Orders are automated from handwritten notes and images.
Data is synchronized across marketplaces and ad platforms.
Support is provided via LLM-powered live chat features.
Data is cleaned and standardized for analysis purposes.
Funding Insights of Graas
Graas has successfully raised a total of $4.17M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $3.22 million completed in April 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $4.17M
- Total Rounds 5
- Last Round Series A — $3.22M
- First Round $750,000
(Jun 2013)
- Investors Count 2
All 5 funding rounds of Graas with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2020 | $3.22M | Series A | – | Tandem Capital | – |
| Jun 2018 | Seed | – | Saha Fund | – | |
| Sep 2016 | $50,000 | Debt – Conventional | – | – | – |
| Jul 2013 | $200,000 | Seed | – | Tandem Capital | – |
| Jun 2013 | $750,000 | Seed | – | Tandem Capital | – |
3 investors in total: 3 institutional.
Investors in Graas
Graas has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Graas, Saha Fund and Tandem Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tandem Capital is engaged in seed funding for disruptive startups. | tandemcap.com | Menlo Park, United States | ||
Investments are directed by Saha Fund into diverse tech sectors. | 2014 | sahafund.com | Bengaluru, India | |
AI-based analytics solutions are offered for e-commerce businesses. | 2022 | graas.ai | Singapore, Singapore |
Investor details for Graas
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Shoptimize India Private Limited (Graas)
Shoptimize India Private Limited is the primary company behind Graas. The board of Shoptimize India Private Limited currently have 2 directors; the longest-serving is Harish Suresh Talreja, appointed in 2024. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Harish Suresh Talreja DIN 10605896 | Director | 26 Apr 2024 | 2 yrs 6 mo | Shoptimize India Private Limited |
| Himanshu Shrotri DIN 10966692 | Director | 24 Feb 2025 | 1 yr 8 mo | Shoptimize India Private Limited |
Financials of Graas
Figures of Shoptimize India Private Limited, the primary company behind Graas, for FY 2025. Revenue was ₹43.55 Cr (-42% year on year). Net loss was -₹62.5 Lakh (-1% margin). EBITDA was -₹43.3 Lakh (-1% margin). Revenue has grown at a compounded annual rate of +28% over three years and +37% over five years.
- ₹43.55 CrRevenue · FY 2025 · -42% YoY
- -₹62.5 LakhNet loss · -1% margin
- -₹43.3 LakhEBITDA · -1% margin
- ₹50.9 LakhPaid-up capital
- 230Employees (provident fund records)
- +28%Revenue CAGR, 3 years
- +37%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Shoptimize India Private Limited are on its company page.
Detailed financial statements for Graas
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Graas
4 dated milestones of Graas across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Graas is founded.
- Funding First funding round of $750K.
- Funding Latest funding round, Series A, of $3.2M.
- Exit Acquired by Graas.
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Related news about Graas
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Frequently Asked Questions about Graas
Graas was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Graas is headquartered in Pune, India. It is registered at Pune, Maharashtra, India.
Graas is a funded company, having raised a total of $4.17M across 5 funding rounds to date. The company's 1st funding round was a Seed of $750K, raised on Jun 2013.
Graas has 230 employees.
The primary company behind Graas, Shoptimize India Private Limited, reported revenue of ₹43.55 Cr for FY 2025, down 42% year on year.
AI-driven solutions are offered by Graas for eCommerce businesses, focusing on analytics, automation, and operations. Services are provided to unify data across marketplaces, storefronts, and ad platforms. Specialized agents are developed for order automation, customer support, and data extraction. The company targets growth marketers, operations teams, and enterprise brands in the eCommerce sector. Comprehensive solutions are delivered for storefront management, performance marketing, and demand forecasting to enhance decision-making and efficiency.
Graas offers Hoppr, Cartlyst, Turbo, Chattr, and Extract.
Graas has 3 investors. Key investors include Graas, Saha Fund, and Tandem Capital.
Graas operates through Shoptimize India Private Limited.
Yes. Graas was acquired by Graas in August 2022.
The legal entities of Graas currently have 2 directors, including Himanshu Shrotri, Harish Suresh Talreja.