Grays
About Grays
Grays is a company based in Australia was acquired by Quadrant Private Equity in July 2019. Grays has raised $35 million across 1 funding round from investors including Caledonia, Eclipx Group and Quadrant Private Equity. Grays operates in a competitive market with competitors including BPI Auctions, FedBid, GraysOnline, Valuejunction and StockonDeals, among others.
- Headquarter Australia
- SectorsRetail
- Website category E-commerce and Shopping · Auctions
- Website grays.com
- Social LinkedIn Facebook
- Acquired by Quadrant Private Equity (Jul 2019)
- Total Equity Funding$35M (USD)
in 1 rounds
- Latest Funding Round$35M (USD), Private Equity Round
Nov 2011
- InvestorsCaledonia
& 2 more
- Acquired by
Funding Insights of Grays
Grays has successfully raised a total of $35M through 1 strategic funding round. The most recent funding activity was a Private Equity Round of $35 million completed in November 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $35M
- Total Rounds 1
- Last Round Private Equity Round — $35M
- First Round $35M
(Nov 2011)
- Investors Count 1
All 1 funding rounds of Grays with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2011 | $35M | Private Equity Round | – | Caledonia | – |
3 investors in total: 3 institutional.
Investors in Grays
Grays has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Caledonia, Eclipx Group and Quadrant Private Equity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Long-term returns are generated through diversified public and private investments. | 1878 | caledonia.com | London, United Kingdom | |
Growth partnerships are facilitated by Quadrant Private Equity. | – | quadrantpe.com.au | Sydney, Australia | |
Consumer and business loans with leasing services are provided. | 2014 | eclipxgroup.com | Sydney, Australia |
Investor details for Grays
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- Round participation
- Investor portfolios
- Co-investor network
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People of Grays
23 people are tracked at Grays (9 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Amanda Williamson | General Manager Customer Service | Leadership |
Spiro Haralambopoulos | CEO | Leadership |
Aaron Calam | Head Of Sales Contact Centre & CRM Manager | Leadership |
Amy Richards | Head Of Marketing | Leadership |
Arnie Simpson | Head Of Strategy & Planning | Leadership |
Lisa Malady | Chief People Officer | Leadership |
Russell Peterson | Head Of Sales - Vic Auto | Leadership |
Stefan Hogan | Head Of Product | Leadership |
Matthew Craggs | Head Of Banking, Insolvency & Finance (sales & Valuations) (wa & Sa) | Leadership |
Ian Stevenson | Business Development Manager | Team |
Steve Rielly | Account / Project Manager | Team |
Ashley Ross | People & Culture Consultant | Team |
Anthony Xar | Business Intelligence And Data Lead | Team |
David Jeffs | Senior Business Development And Valuation Manager. | Team |
Pauline Bethell | Business Analyst | Team |
Bhavik Patel | Customer Experience Manager | Team |
Michael Rose | Digital Marketing Lead | Team |
Stephen Martin | Territory Sales Manager | Team |
Rachel Hill | Customer Liaison Officer | Team |
Chris Beechey | Performance Specialist | Team |
3 more people are available in the full profile.
Complete people profiles for Grays
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Grays
3 dated milestones of Grays across 8 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $35.0M.
- Exit Acquired by Eclipx Group.
- Exit Acquired by Quadrant Private Equity.
Competitors of Grays
Grays operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as BPI Auctions, FedBid, GraysOnline, Valuejunction and StockonDeals, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bpiauctions.com | 2010 | Wakefield, United Kingdom | $2.56M | 44 | Commercial and industrial equipment is auctioned through an online platform. | |
| fedbid.com | 1999 | Vienna, United States | – | – | Reverse auctions are conducted for government and business procurement. | |
| graysonline.com | 1989 | Sydney, Australia | – | – | Online auction marketplace for consumer and industrial goods is operated. | |
| valuejunction.in | 2009 | Kolkata, India | – | 1,091 | Operates a B2B auction platform for industrial and stressed assets. | |
| stockondeals.com | 2013 | Risskov, Denmark | – | 3 | Online B2B marketplace | |
| saltrex.com | 2016 | The Hague, Netherlands | – | – | B2B auctions for commodities and cargos are facilitated globally. | |
| bid2win.in | 2020 | Delhi, India | – | – | Online auctions for salvage and scrap materials are facilitated. |
Detailed competitors of Grays
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Grays
The website of Grays (grays.com) receives about 1.3M visits a month and ranks #23,853 among all websites worldwide, #46 in Auctions.
- Monthly visits1.3M
▲ 16.2% vs previous month
- Unique visitors300.3K
per month
- Global rank#23,853
among all websites
- Category rank#46
E-commerce and Shopping · Auctions
- Bounce rate25%
- Pages per visit16.0
- Average visit12 min 31 sec
- DevicesDesktop 56% · Mobile 44%
Websites whose visitors overlap most with Grays. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lloydsauctions.com.au | lloydsauctions.com.au | 100% | – | #135,105 | – |
| pickles.com.au | 98% | 2.3M | #15,542 | View details | |
| allbids.com.au | 97% | 271.1K | #124,015 | View details | |
slatteryauctions.com.au | slatteryauctions.com.au | 95% | – | #97,322 | – |
lloydsonline.com.au | lloydsonline.com.au | 90% | – | #32,642 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Grays
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Grays
Complete news archive for Grays
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Grays
10 companies that operate in the same segment as Grays (B2B Marketplaces & Wholesale), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online B2B marketplace connecting buyers and suppliers of diverse industrial products | 1999 | Noida, Uttar Pradesh, India | USD 37.24 M | USD 167.23 M | 6,100 | |
Multi-category products are supplied via a B2B marketplace platform. | 2015 | Singapore, Singapore | USD 470.85 M | USD 642.28 M | 1,331 | |
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | New York, New York, United States | – | USD 144.12 B | 124,320 | |
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 438.62 M | – | 856 | |
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 203.44 M | USD 686.63 M | 1,090 | |
Digital procurement and supply solutions for construction materials are facilitated. | 2016 | Thane, Maharashtra, India | USD 763.1 M | USD 1.43 B | 1,710 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
Online application marketplace | 2009 | San Francisco, California, United States | USD 437.8 M | USD 7.59 M | 183 | |
Cross-border B2B wholesale marketplace is operated for small-scale sellers. | 2004 | Beijing, China | USD 45.52 M | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 |
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Frequently Asked Questions about Grays
Grays is headquartered in Australia.
Grays is a funded company, having raised a total of $35M across 1 funding round to date. The company's 1st funding round was a Private Equity Round of $35M, raised on Nov 2011.
An online retail and auction platform is operated by Grays in Australia, focusing on the e-commerce sector. Consumer and industrial goods are sourced from manufacturers and distributors and made available through digital channels. Operations center on facilitating sales via the grays.com domain, serving customers across the country with a variety of product categories. The company maintains its headquarters in Australia.
Grays's top competitors include BPI Auctions, GraysOnline and FedBid.
Grays has 3 investors. Key investors include Caledonia, Eclipx Group, and Quadrant Private Equity.
Yes. Grays was acquired by Quadrant Private Equity in July 2019.
The website of Grays receives about 1.3 million visits a month and ranks #23,853 among all websites worldwide.