About GreenBest
GreenBest is an Agriculture company based in United Kingdom founded in 1998, and was acquired by ICL in January 2025. Liquid, granular, and soluble fertilizers with soil conditioners are manufactured. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. GreenBest offers products and services including Bespoke Smart Fertilisers, Velvit Professional Turf Care, SmartLawn Fertilisers, and Florifeed Horticultural Fertilisers. Its focus areas include Crop Production and Fertilisers and Soil Amendments. Its legal entity is GreenBest Ltd.
Company details
GreenBest is involved in the production and distribution of various fertilisers, including liquid, granular, and soluble types, as well as soil conditioners, biostimulants, and wetting agents. The company serves multiple sectors such as sports turf, amenity areas, landscaping, horticulture, and domestic lawn care. Custom solutions are provided through bespoke fertiliser formulations tailored to specific conditions. Products are shipped globally from the UK using reliable delivery partners. Ranges like Velvit, SmartLawn, and Florifeed are developed to meet diverse market needs with high-quality nutrient delivery.
Products & Services of GreenBest
GreenBest offers a comprehensive portfolio of products and services, including Bespoke Smart Fertilisers, Velvit Professional Turf Care, SmartLawn Fertilisers, and Florifeed Horticultural Fertilisers.
Custom fertilisers are manufactured for specific turf conditions.
Professional fertilisers are provided for sports turf areas.
Lawn care fertilisers are designed for domestic use.
Horticultural fertilisers are crafted for ornamental plant needs.
Apps and channels of GreenBest
its YouTube channel GreenBest Ltd has 25 subscribers and 24 videos.
Videos from GreenBest
The most watched videos on GreenBest's YouTube channel, GreenBest Ltd (25 subscribers). Click a video to play it here.
More on GreenBest Ltd.
Investors in GreenBest
GreenBest has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include ICL Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Specialty minerals and chemicals products are manufactured for industrial use. | 1968 | icl-group.com | Tel Aviv, Israel |
Investor details for GreenBest
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of GreenBest
17 people are tracked at GreenBest (4 in leadership, 13 in team).
| Name | Role | Group |
|---|---|---|
Tim LeMesurier | Founder and Managing Director | Leadership |
James Whittick | Sales & Marketing Director | Leadership |
Lynda Long | PA To Managing Director | Leadership |
Adrian Mitchell | Operations And Technology Director | Leadership |
Daniel Powell | Coating And Product Development | Team |
Daisy Lacey | Sales And Product Development | Team |
Duco Van Der Veen | Sales And Product Development | Team |
Tony Jenkins | Projects Engineer | Team |
Nina Gorczyca | Production Manager | Team |
Steven Mitchell | Procurement Manager | Team |
Daniel P. | Sales And Product Development Manager | Team |
Aleksandra Drewek | Sales Coordinator For Eastern Europe | Team |
Jack Baxter | Sales And Product Development | Team |
Darren Brooks | Site Manager | Team |
Jerome Canty | Laboratory Technician | Team |
Tanya Billington | Operations Support | Team |
Kerry Goodland | Sales & Marketing Administrator | Team |
Complete people profiles for GreenBest
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of GreenBest
2 dated milestones of GreenBest across 27 years, from founding to its latest funding, stage changes and deals.
- Founded GreenBest is founded.
- Exit Acquired by ICL.
Web traffic of GreenBest
The website of GreenBest (greenbest.co.uk) receives about 3.7K visits a month.
- Monthly visits3.7K
▲ 37.2% vs previous month
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Frequently Asked Questions about GreenBest
GreenBest was founded in 1998.
GreenBest is headquartered in United Kingdom. It is registered at Somerset, United Kingdom.
GreenBest is involved in the production and distribution of various fertilisers, including liquid, granular, and soluble types, as well as soil conditioners, biostimulants, and wetting agents. The company serves multiple sectors such as sports turf, amenity areas, landscaping, horticulture, and domestic lawn care. Custom solutions are provided through bespoke fertiliser formulations tailored to specific conditions. Products are shipped globally from the UK using reliable delivery partners. Ranges like Velvit, SmartLawn, and Florifeed are developed to meet diverse market needs with high-quality nutrient delivery.
GreenBest offers Bespoke Smart Fertilisers, Velvit Professional Turf Care, SmartLawn Fertilisers, and Florifeed Horticultural Fertilisers.
GreenBest has 1 investor. Key investors include ICL Group.
GreenBest operates through Greenbest Ltd.
Yes. GreenBest was acquired by ICL in January 2025.