About Greendeck
Greendeck is a Technology company based in London (United Kingdom) founded in 2017. Provider of competitor intelligence and dynamic pricing solutions for e-commerce businesses. It operates in the Technology and Retail sectors. Greendeck has raised $774.06 thousand across 2 funding rounds from investors including Techstars, RLC Ventures and Force Over Mass. The company has 4 employees. Greendeck was last valued at $3.06 million in April 2019. Its focus areas include Enterprise Applications, Data as a Service, Industries and Product Insights. Its legal entity is GREENDECK TECHNOLOGIES LIMITED.
Company details
Greendeck was founded in 2017 in London, United Kingdom, within the e-commerce sector. API-based dynamic pricing and competitor intelligence services are delivered to businesses through machine learning technology. User behavioral data, market demand, and external factors are analyzed by a proprietary algorithm to produce insights on pricing, merchandising, buying patterns, and promotion campaigns. Operations focus on optimizing conversion ratios and revenue for clients.
- Headquarters London, United Kingdom
- Employees 4
- Stage Minicorn
- SectorsTechnologyRetail
- Email••••••••
- Website greendeck.co
- Social LinkedIn X Facebook
- Legal Name Greendeck Technologies Limited
- Date of Incorporation 03 Dec, 2018
- Jurisdiction TWICKENHAM, ENGLAND
- Total Equity Funding$774.06K (USD)
in 2 rounds
- Latest Funding Round$654.06K (USD), Seed
Apr 2019
- InvestorsTechstars
& 5 more
- Employee Count4
Funding Insights of Greendeck
Greendeck has successfully raised a total of $774.06K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $654.06 thousand completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $774,062
- Total Rounds 2
- Last Round Seed — $654,062
- First Round $120,000
(Jun 2017)
- Investors Count 6
All 2 funding rounds of Greendeck with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $654,062 | Seed | $3.06M | RLC Ventures | |
| Jun 2017 | $120,000 | Seed | – | Techstars | – |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2019 | $3.06M | •••••••• |
Last known valuation $3.06M (Apr 2019). 6 investors in total: 6 institutional.
Investors in Greendeck
Greendeck has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Techstars, RLC Ventures and Force Over Mass.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed-focused venture capital firm investing in tech startups | rlc.ventures | London, United Kingdom | ||
Venture capital fund focused on SaaS, AI, blockchain, gaming, fintech, and multiple sectors | fomcap.com | London, United Kingdom | ||
Ascension is recognized as a venture capital firm focused on early-stage tech investments. | ascension.vc | London, United Kingdom | ||
Accelerator and incubator focused on multiple sectors | lmarks.com | London, United Kingdom | ||
Introductions between investors and early-stage companies are facilitated for funding. | sfccapital.com | Northwich, United Kingdom | ||
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States |
Investor details for Greendeck
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Greendeck
6 people are tracked at Greendeck (4 in board & advisors, 2 in team); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Lucas Stoops | Advisor | Board & advisors |
Reece Chowdhry | Advisor | Board & advisors |
Matteo Scarabelli | Advisor | Board & advisors |
Kieran Hill | Advisor | Board & advisors |
Vranda Baheti | People Executive | Team |
Nidhi Sharma | Talent Acquisition Manager | Team |
Complete people profiles for Greendeck
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Greendeck
4 dated milestones of Greendeck across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Greendeck is founded.
- Funding First funding round of $120K.
- Funding Latest funding round, Seed, of $654K.
- Milestone Reaches Minicorn status.
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Frequently Asked Questions about Greendeck
Greendeck was founded in 2017.
Greendeck is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Greendeck is a funded company, having raised a total of $774.06K across 2 funding rounds to date. The company's 1st funding round was a Seed of $120K, raised on Jun 2017.
Greendeck has 4 employees.
Greendeck was founded in 2017 in London, United Kingdom, within the e-commerce sector. API-based dynamic pricing and competitor intelligence services are delivered to businesses through machine learning technology. User behavioral data, market demand, and external factors are analyzed by a proprietary algorithm to produce insights on pricing, merchandising, buying patterns, and promotion campaigns. Operations focus on optimizing conversion ratios and revenue for clients.
Greendeck has 6 investors. Key investors include Techstars, RLC Ventures, Force Over Mass, Ascension, and L Marks.
The valuation of Greendeck is $3.06M as of Apr 2019.
Greendeck operates through Greendeck Technologies Limited.