About GreenDust
GreenDust was a Retail company based in Delhi (India) founded in 2010 by Hitendra Chaturvedi and Savita Chaturvedi. It specializes in online retail of factory second products through reverse logistics. It operates on a B2C model. GreenDust has raised $55.34 million across 5 funding rounds from investors including Kleiner Perkins, Vertex Ventures SG and InnoVen Capital. GreenDust was last valued at $132.99 million in September 2014. Its chief executive, as recorded, is Hitendra Chaturvedi. Its Indian entity Reverse Logistics Company Private Limited reported revenue of ₹21.66 Cr. The company is recorded as dissolved. Its focus areas include E-commerce, Reverse Logistics and Factory Second Sales. Its competitors include Cashify, 2GUD and Budli; 1 of its 3 listed competitors has raised funding.
Company details
GreenDust, led by Hitendra Chaturvedi as Founder, CEO, Savita Chaturvedi as Co-Founder, specializes in engaging in retail operations, operating online marketplaces, reverse logistics, and factory second sales. Specializes in online retail of factory second products through reverse logistics. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
- Headquarters Delhi, India
- Founders Hitendra Chaturvedi, Savita Chaturvedi
- Stage Minicorn
- SectorsRetail
- Website greendust.com
- Social X
- Legal Name Reverse Logistics Company Private Limited
- Date of Incorporation 03 Jul, 2008
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹21.66 Cr
FY 2018 · -84% YoY
- Net Loss-₹6.45 Cr
FY 2018 · -30% margin
- EBITDA-₹5.75 Cr
FY 2018 · -27% margin
- Total Equity Funding$55.34M (USD)
in 5 rounds
- InvestorsKleiner Perkins
& 21 more
Associated legal entities of GreenDust
GreenDust operates through Reverse Logistics Company Private Limited (under liquidation). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2018) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Reverse Logistics Company Private Limited CIN U63030DL2008PTC180429 | Under Liquidation | 03 Jul 2008 | New Delhi, Delhi | ₹21.7 Cr | 20 | 2 | View details |
Funding Insights of GreenDust
GreenDust has successfully raised a total of $55.34M across 5 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $55.34M
- Total Rounds 5
- First Round $152,921
(Oct 2008)
- Investors Count 22
All 5 funding rounds of GreenDust with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2015 | Debt – Venture | – | – | ||
| Sep 2014 | $9.94M | Series B | $132.99M | Lightbox | |
| Jun 2012 | $40M | Series B | – | Vertex Ventures, Vertex Ventures | |
| May 2010 | $5.25M | Series A | $13.1M | Sherpalo Ventures, Murugan Capital | |
| Oct 2008 | $152,921 | Seed | $••••• | Ashok Vittal |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2014 | $132.99M | •••••••• |
| May 2010 | $13.1M | •••••••• |
Last known valuation $132.99M (Sep 2014). 22 investors in total: 9 institutional and 13 angel.
Investors in GreenDust
GreenDust has secured backing from 22 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Kleiner Perkins, Vertex Ventures SG and InnoVen Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt financing is extended to companies across multiple sectors. | 2008 | innovencapital.com | Mumbai, India | |
Venture capital investments are directed toward India's consumption market businesses. | lightbox.vc | Mumbai, India | ||
Venture capital fund focused on multiple sectors | 1997 | vertexventures.sg | Singapore, Singapore | |
Early-stage investment in technology sectors is conducted by Sherpalo Ventures. | sherpalo.com | |||
Venture capital firm investing in early-stage tech startups | 1972 | kleinerperkins.com | Menlo Park, United States | |
Private equity firm focused on multiple sectors | Hong Kong, China | |||
Provides mutual funds, fixed deposits, bonds, and insurance services online and via app. | 2021 | murugancapital.com | Chennai, India | |
Early-stage investments are focused on Southeast Asia and India. | vertexventures.com | Palo Alto, United States | ||
Provider of menthol and peppermint & essential oil manufacturing & exporting services | 1983 | everestflavours.com | Mumbai, India | |
MS Mahendra Swarup | unknown_e1a3446c74644c3eb |
Investor details for GreenDust
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Reverse Logistics Company Private Limited (GreenDust)
Reverse Logistics Company Private Limited is the primary company behind GreenDust. The board of Reverse Logistics Company Private Limited currently have 2 directors; the longest-serving is Savita Chaturvedi, appointed in 2008. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Savita Chaturvedi DIN 02163445 | Director | 03 Jul 2008 | 18 yrs 4 mo | Reverse Logistics Company Private Limited |
| Hitendra Chaturvedi DIN 02143256 | Managing Director | 03 Jul 2008 | 18 yrs 4 mo | Reverse Logistics Company Private Limited |
People of GreenDust
5 people are tracked at GreenDust (3 in leadership, 2 in team).
| Name | Role | Group |
|---|---|---|
| Founder, CEO | Leadership | |
| Co-Founder | Leadership | |
Saviona Pinto | Executive Assistant To CEO | Leadership |
Anshu Kiran | Auction Team | Team |
Alok Saxena | Branch Manager | Team |
Complete people profiles for GreenDust
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Financials of GreenDust
Figures of Reverse Logistics Company Private Limited, the primary company behind GreenDust, for FY 2018. Revenue was ₹21.66 Cr (-84% year on year). Net loss was -₹6.45 Cr (-30% margin). EBITDA was -₹5.75 Cr (-27% margin). Revenue has grown at a compounded annual rate of -71% over three years.
- ₹21.66 CrRevenue · FY 2018 · -84% YoY
- -₹6.45 CrNet loss · -30% margin
- -₹5.75 CrEBITDA · -27% margin
- ₹4.9 LakhPaid-up capital
- 20Employees (provident fund records)
- -71%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Reverse Logistics Company Private Limited are on its company page.
Detailed financial statements for GreenDust
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of GreenDust
4 dated milestones of GreenDust across 7 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $153K.
- Founded GreenDust is founded.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Debt – Venture,.
Competitors of GreenDust
GreenDust has 3 listed competitors in our database, 1 of them funded. They include Cashify, 2GUD and Budli.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cashify.in | 2009 | Gurugram, India | $130.05M | 1,486 | Refurbished and new gadgets are offered through an online marketplace. | |
| 2gud.com | 2014 | Bengaluru, India | 6,972 | App-based platform for purchasing refurbished products. | ||
| budli.in | 2013 | Bengaluru, India | Refurbished electronics are bought and sold through a recommerce platform. |
Detailed competitors of GreenDust
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- Full competitor set
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Web traffic of GreenDust
The website of GreenDust (greendust.com) receives about 1.1K visits a month.
- Monthly visits1.1K
▲ 1394.5% vs previous month
Websites whose visitors overlap most with GreenDust. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
junglee.com | junglee.com | 100% | – | ||
| desidime.com | 96% | 5.2M | #11,597 | View details | |
shopping.rediff.com | shopping.rediff.com | 78% | – | ||
| gobol.in | 48% | View details | |||
| johareez.com | 43% | 1.2K | #14,476,778 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for GreenDust
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- 7 similar websites
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Top companies in Fashion & Lifestyle E-Commerce
3 companies that operate in the same segment as GreenDust (Fashion & Lifestyle E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.04 B | USD 939.4 M | 18,984 | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 639.15 M | 1,031 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 144.58 M | USD 32.66 M | 711 |
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Related news about Greendust
Complete news archive for GreenDust
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Frequently Asked Questions about GreenDust
GreenDust was founded in 2010.
GreenDust is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Hitendra Chaturvedi is the CEO of GreenDust, as recorded in our data. They have also founded this company.
GreenDust is a funded company, having raised a total of $55.34M across 5 funding rounds to date. The company's 1st funding round was a Seed of $152.92K, raised on Oct 2008.
The primary company behind GreenDust, Reverse Logistics Company Private Limited, reported revenue of ₹21.66 Cr for FY 2018, down 84% year on year.
GreenDust, led by Hitendra Chaturvedi as Founder, CEO, Savita Chaturvedi as Co-Founder, specializes in engaging in retail operations, operating online marketplaces, reverse logistics, and factory second sales. Specializes in online retail of factory second products through reverse logistics. The team drives innovation, quality service, and sustainable practices to achieve excellence and client satisfaction.
GreenDust has 22 investors. Key investors include Kleiner Perkins, Vertex Ventures SG, InnoVen Capital, Murugan Capital, and Everest Flavours.
The valuation of GreenDust is $132.99M as of Sep 2014.
GreenDust operates through Reverse Logistics Company Private Limited.
The legal entities of GreenDust currently have 2 directors, including Savita Chaturvedi, Hitendra Chaturvedi.