Greentown

Hangzhou, China Founded: 2011 • Age: 15 yrs
E-commerce platform for the construction material and home decor

About Greentown

Greentown is a Real Estate & Construction company based in Hangzhou (China) founded in 2011. E-commerce platform for the construction material and home decor. It operates in the Real Estate & Construction and Retail sectors. Greentown has raised $60 million across 2 funding rounds from investors including Yiju Enterprise Group, Greentown China Holdings and Sequoia Capital. Its focus areas include Real Estate and Construction Tech, Construction Tech, Building Materials and Ecommerce. Its competitors include Jianke Network Technology, Haomuduo and MyCaigou; 2 of its 3 listed competitors have raised funding.

Company details

Greentown is a B2B E-commerce portal for real estate developers. The platform connects manufacturers and master suppliers to end contractors and consumers. Also partnered with banks to offer financial solutions to contractors. Owned and operated by Wangzhu Group which is a part of Chinese property developer Greentown Group. According to the website, the companys GMV is 3 billion yuan as of Dec 2014.

  • Headquarters Hangzhou, China
  • Sectors
    Real Estate & Construction
    Retail
  • Website lcds365.com
  • Social X
Key Metrics

Funding Insights of Greentown

Greentown has successfully raised a total of $60M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $60M
  • Total Rounds 2
  • First Round $60M

    (Feb 2015)

  • Investors Count 3

All 2 funding rounds of Greentown with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Sep 2017Series B––
Feb 2015$60MSeries A––
Valuation history

3 investors in total: 3 institutional.

Investors in Greentown

Greentown has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Yiju Enterprise Group, Greentown China Holdings and Sequoia Capital.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Sequoia Capital is engaged in venture capital investments.
1972sequoiacap.com
chinagreentown.com
Integrated real estate transaction services are provided to stakeholders.
2000ehousechina.comShanghai, China
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Investor details for Greentown

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

Timeline of Greentown

3 dated milestones of Greentown across 6 years, from founding to its latest funding, stage changes and deals.

  1. Founded Greentown is founded.
  2. Funding First funding round of $60.0M.
  3. Funding Latest funding round, Series B,.

Competitors of Greentown

Greentown has 3 listed competitors in our database, 2 of them funded. They include Jianke Network Technology, Haomuduo and MyCaigou.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
gzy360.com2016Shenzhen, China$2.93M
Construction materials and professionals are linked via an online marketplace.
haomuduo.com2015Shanghai, China$1.57M
A B2B marketplace dedicated to sourcing and trading building materials.
mycaigou.com2014Shenzhen, China
Operates an online platform for efficient procurement of construction materials.
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Detailed competitors of Greentown

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  • Full competitor set
  • Operating metrics
  • Benchmarks
  • Competitive positioning

Verified entity values are shown only after access is granted.

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Frequently Asked Questions about Greentown

Greentown was founded in 2011 and raised its 1st funding round 4 years after it was founded.

Greentown is headquartered in Hangzhou, China. It is registered at Hangzhou, Zhejiang, China.

Greentown is a funded company, having raised a total of $60M across 2 funding rounds to date. The company's 1st funding round was a Series A of $60M, raised on Feb 2015.

Greentown is a B2B E-commerce portal for real estate developers. The platform connects manufacturers and master suppliers to end contractors and consumers. Also partnered with banks to offer financial solutions to contractors. Owned and operated by Wangzhu Group which is a part of Chinese property developer Greentown Group. According to the website, the companys GMV is 3 billion yuan as of Dec 2014.

Greentown's top competitors include Jianke Network Technology, Haomuduo and MyCaigou.

Greentown has 3 investors. Key investors include Yiju Enterprise Group, Greentown China Holdings, and Sequoia Capital.

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