About Grocery Butler
Grocery Butler is a Retail company based in South Yarra (Australia) founded in 2014, and was acquired by ShopWings in May 2016. Grocery delivery is facilitated by franchisee personal shoppers. Grocery Butler has raised $250 thousand across 1 funding round from investors including ShopWings. The company was acqui-hired. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Multi Category. Its competitors include MILKRUN, ShopWings and Unocart; 3 of its 3 listed competitors have raised funding.
Company details
Grocery Butler was founded in 2014 and is headquartered in South Yarra, Australia. The service operates within the online grocery sector, where over 7,000 items across various categories are offered for purchase. Orders are confirmed via email, and delivery is handled by local franchisee shoppers, rather than subcontracted couriers, with fulfillment targeted in as little as 90 minutes.
- Headquarters South Yarra, Australia
- Stage Acquired
- SectorsRetail
- Website grocerybutler.com.au
- Social LinkedIn X
- Acquired by ShopWings (May 2016)
Funding Insights of Grocery Butler
Grocery Butler has successfully raised a total of $250K through 1 strategic funding round. The most recent funding activity was a Seed round of $250 thousand completed in May 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $250,000
- Total Rounds 1
- Last Round Seed — $250,000
- First Round $250,000
(May 2015)
All 1 funding rounds of Grocery Butler with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2015 | $250,000 | Seed | – | – | – |
1 investors in total: 1 institutional.
Investors in Grocery Butler
Grocery Butler has secured backing from 1 investor. Prominent investors backing the company include ShopWings.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
On-demand grocery delivery is offered in Australia within one hour. | 2014 | shopwings.com.au | Sydney, Australia |
Investor details for Grocery Butler
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Grocery Butler
3 dated milestones of Grocery Butler across 2 years, from founding to its latest funding, stage changes and deals.
- Founded Grocery Butler is founded.
- Funding First funding round of $250K.
- Exit Acquired by ShopWings.
Competitors of Grocery Butler
Grocery Butler has 3 listed competitors in our database, 3 of them funded. They include MILKRUN, ShopWings and Unocart.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| milkrun.com | 2021 | Sydney, Australia | $62.3M | Ultra-fast grocery delivery is facilitated via an app-based platform. | ||
| shopwings.com.au | 2014 | Sydney, Australia | $14.28M | On-demand grocery delivery is offered in Australia within one hour. | ||
| unocart.com | 2016 | Perth, Australia | $40,000 | Grocery products are ordered and delivered via a mobile application. |
Detailed competitors of Grocery Butler
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Grocery Butler
Grocery Butler was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Grocery Butler is headquartered in South Yarra, Australia. It is registered at South Yarra, Victoria, Australia.
Grocery Butler is a funded company, having raised a total of $250K across 1 funding round to date. The company's 1st funding round was a Seed of $250K, raised on May 2015.
Grocery Butler was founded in 2014 and is headquartered in South Yarra, Australia. The service operates within the online grocery sector, where over 7,000 items across various categories are offered for purchase. Orders are confirmed via email, and delivery is handled by local franchisee shoppers, rather than subcontracted couriers, with fulfillment targeted in as little as 90 minutes.
Grocery Butler has 1 investor. Key investors include ShopWings.
Yes. Grocery Butler was acquired by ShopWings in May 2016.