About Grocery TV
Grocery TV is a Media & Entertainment company based in Austin (United States) founded in 2016 by Marlow Nickell. TV advertising network for engaging advertisements in grocery stores. Grocery TV has raised $5 million across 2 funding rounds from investors including Silverton Partners, Capital Factory and MassChallenge. Grocery TV has completed 1 acquisition, including Mediaworks Advertising. Its chief executive, as recorded, is Marlow Nickell. Grocery TV offers products and services including Grocery TV Network and Media Kit. Its focus areas include Enterprise Applications, Tech for Traditional Advertising, TV and Ad Network. Its legal entity is Clerk Retail, Inc. Its competitors include Comscore, adRise and Ryff; 3 of its 3 listed competitors have raised funding.
Company details
Grocery TV was established in 2016 in Austin, United States, as an out-of-home advertising network focused on the retail sector. Advertisements are placed on in-store TVs within grocery and retail environments to reach shoppers. Campaign management solutions are provided to track performance and optimize reach. The platform connects with various brands and advertisers across its network.
- Headquarters Austin, United States
- Founders Marlow Nickell
- SectorsMedia & Entertainment
- Website grocerytv.com
- Social LinkedIn X YouTube
- Legal Name Clerk Retail, Inc
- Total Equity Funding$5M (USD)
in 2 rounds
- Latest Funding Round$5M (USD), Series A
Dec 2019
- InvestorsSilverton Partners
& 2 more
- Investments & Acquisitions
Products & Services of Grocery TV
Grocery TV offers a comprehensive portfolio of products and services, including Grocery TV Network and Media Kit.
Network for digital ads in stores to target shoppers effectively
Resource for learning about advertising network and partnerships
Apps and channels of Grocery TV
its YouTube channel Grocery TV has 77 subscribers and 12 videos.
Videos from Grocery TV
The most watched videos on Grocery TV's YouTube channel, Grocery TV (77 subscribers). Click a video to play it here.
More on Grocery TV.
Funding Insights of Grocery TV
Grocery TV has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5M
- Total Rounds 2
- Last Round Series A — $5M
- First Round $25,000
(Aug 2018)
- Investors Count 3
All 2 funding rounds of Grocery TV with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | $5M | Series A | – | Silverton Partners, Capital Factory | – |
| Aug 2018 | $25,000 | Grant | – | – |
3 investors in total: 3 institutional.
Investors in Grocery TV
Grocery TV has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Silverton Partners, Capital Factory and MassChallenge.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech companies are funded through venture capital by Silverton Partners. | silvertonpartners.com | Austin, United States | ||
Acceleration is provided to seed-stage, early-stage, and later-stage companies. | capitalfactory.com | Austin, United States | ||
Early-stage entrepreneurs are accelerated through MassChallenge's program. | masschallenge.org | Boston, United States |
Investor details for Grocery TV
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Grocery TV
18 people are tracked at Grocery TV (14 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Marlow Nickell | Founder & CEO | Leadership |
Skyler Blattner | Vice President Operations | Leadership |
Donald Oelke | CFO | Leadership |
Brianna Egorow | Head Of People | Leadership |
Mallory Ortiz | Associate Director, Growth Marketing | Leadership |
Laura Adams | Director, Retail Partnerships | Leadership |
Natalie Nguyen | Head Of Accounts | Leadership |
Ashley Nickell | VP Of Marketing | Leadership |
Nolan Johnson | Director Of Media Sales | Leadership |
Casey Zenick | Vp, Media Partnerships | Leadership |
Jackie Cavedon | Associate Director, Brand Marketing | Leadership |
Dominic Hansa | Vice President, Retail Partnerships | Leadership |
Chris Lacava | Head Of Product | Leadership |
Alexandra Strickland | Client Partnerships Director | Leadership |
Mina Park | Senior Visual Designer II | Team |
Christy Mathew | Senior Recruiter & People Ops | Team |
Apostolos Zachopoulos | Senior Controller | Team |
Alli Giusti | SVP Of Client Partnerships | Team |
Complete people profiles for Grocery TV
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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Investments & Acquisitions by Grocery TV
Grocery TV has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mediaworks Advertising.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Groceries and advertising services are retailed by the company. | mediaworksnow.com | Excelsior, United States | 2012 | Jan 2023 | •••• |
Complete acquisition details for Grocery TV
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
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- Exports
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Timeline of Grocery TV
4 dated milestones of Grocery TV across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Grocery TV is founded.
- Funding First funding round of $25K.
- Funding Latest funding round, Series A, of $5.0M.
- Acquisition Acquires Mediaworks Advertising.
Competitors of Grocery TV
Grocery TV has 3 listed competitors in our database, 3 of them funded. They include Comscore, adRise and Ryff.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| comscore.com | 1999 | Reston, United States | $87M | 795 | Ad analytics software is offered to advertisers and publishers. | |
| adrise.com | 2010 | San Francisco, United States | $29.55M | 185 | Connected TV distribution and video ad monetization platform is operated. | |
| ryff.com | 2004 | Los Angeles, United States | $20.3M | Provides a native advertising platform for brands |
Detailed competitors of Grocery TV
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Grocery TV
The website of Grocery TV (grocerytv.com) receives about 5K visits a month.
- Monthly visits5K
▲ 6.6% vs previous month
Websites whose visitors overlap most with Grocery TV. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bmoutdoor.com | bmoutdoor.com | 100% | #1,571,295 | – | |
| hivestack.com | 94% | 11.7K | #874,749 | View details | |
| vistarmedia.com | 87% | 53.4K | #461,375 | View details | |
newdigitalage.co | newdigitalage.co | 84% | #1,071,349 | – | |
| crowntv-us.com | 84% | #1,186,685 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Grocery TV
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Grocery TV (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Related news about Grocery Tv
Complete news archive for Grocery TV
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- Full article archive
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Frequently Asked Questions about Grocery TV
Grocery TV was founded in 2016 and raised its 1st funding round 2 years after it was founded.
Grocery TV is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Marlow Nickell is the CEO of Grocery TV, as recorded in our data. They have also founded this company.
Grocery TV is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Grant of $25K, raised on Aug 2018.
Grocery TV was established in 2016 in Austin, United States, as an out-of-home advertising network focused on the retail sector. Advertisements are placed on in-store TVs within grocery and retail environments to reach shoppers. Campaign management solutions are provided to track performance and optimize reach. The platform connects with various brands and advertisers across its network.
Grocery TV offers Grocery TV Network and Media Kit.
Grocery TV has made 1 acquisition, including Mediaworks Advertising.
Grocery TV has 3 investors. Key investors include Silverton Partners, Capital Factory, and MassChallenge.
Grocery TV operates through Clerk Retail, Inc.