Grocery TV

Austin, United States Founded: 2016 • Age: 10 yrs
TV advertising network for engaging advertisements in grocery stores
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About Grocery TV

Grocery TV is a company based in Austin (United States) founded in 2016 by Marlow Nickell.. Grocery TV has raised $5 million across 2 funding rounds from investors including Silverton Partners, Capital Factory and MassChallenge. Grocery TV has completed 1 acquisition, including Mediaworks Advertising. Grocery TV offers products and services including Grocery TV Network and Media Kit. Grocery TV operates in a competitive market with competitors including Comscore, adRise, Ryff, REVShare and SureWaves MediaTech, among others.

  • Headquarter Austin, United States
  • Founders Marlow Nickell
  • Sectors
    Media & Entertainment
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Clerk Retail, Inc
Operational Areas
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $5 M (USD)

    in 2 rounds

  • Latest Funding Round
    $5 M (USD), Series A

    Dec 09, 2019

  • Investors
  • Employee Count
    Employee Count
  • Investments & Acquisitions
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Products & Services of Grocery TV

Grocery TV offers a comprehensive portfolio of products and services, including Grocery TV Network and Media Kit. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Network for digital ads in stores to target shoppers effectively

Resource for learning about advertising network and partnerships

People of Grocery TV
Headcount 50-200
Employee Profiles 19
Employee Profiles
People
Skyler Blattner
Vice President Operations
People
Marlow Nickell
CEO
People
Donald Oelke
CFO
People
Brianna Egorow
Head Of People

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Funding Insights of Grocery TV

Grocery TV has successfully raised a total of $5M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $5 million completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $5.0M
  • First Round

    (16 Aug 2018)

  • Investors Count 3
Date Amount Transaction Name Valuation Lead Investors Investors
Dec, 2019 Amount Series A - Grocery TV Valuation Silverton Partners , Capital Factory
Aug, 2018 Amount Grant - Grocery TV Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Grocery TV

Grocery TV has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Silverton Partners, Capital Factory and MassChallenge. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Tech companies are funded through venture capital by Silverton Partners.
Founded Year Domain Location
Acceleration is provided to seed-stage, early-stage, and later-stage companies.
Founded Year Domain Location
Early-stage entrepreneurs are accelerated through MassChallenge's program.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Grocery TV

Grocery TV has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Mediaworks Advertising. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Groceries and advertising services are retailed by the company.
2012
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - Grocery TV

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Grocery Tv Comparisons

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Competitors of Grocery TV

Grocery TV operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Comscore, adRise, Ryff, REVShare and SureWaves MediaTech, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Ad analytics software is offered to advertisers and publishers.
domain founded_year HQ Location
Connected TV distribution and video ad monetization platform is operated.
domain founded_year HQ Location
Provides a native advertising platform for brands
domain founded_year HQ Location
Television ad time is auctioned on a cost-per-action model.
domain founded_year HQ Location
AI-powered spot and yield management is provided for local TV.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Grocery Tv

Frequently Asked Questions about Grocery TV

When was Grocery TV founded?

Grocery TV was founded in 2016 and raised its 1st funding round 2 years after it was founded.

Where is Grocery TV located?

Grocery TV is headquartered in Austin, United States. It is registered at Austin, Texas, United States.

Who is the current CEO of Grocery TV?

Marlow Nickell is the current CEO of Grocery TV. They have also founded this company.

Is Grocery TV a funded company?

Grocery TV is a funded company, having raised a total of $5M across 2 funding rounds to date. The company's 1st funding round was a Grant of $25K, raised on Aug 16, 2018.

What does Grocery TV do?

Grocery TV was established in 2016 in Austin, United States, as an out-of-home advertising network focused on the retail sector. Advertisements are placed on in-store TVs within grocery and retail environments to reach shoppers. Campaign management solutions are provided to track performance and optimize reach. The platform connects with various brands and advertisers across its network.

Who are the top competitors of Grocery TV?

Grocery TV's top competitors include Comscore, Ryff and adRise.

What products or services does Grocery TV offer?

Grocery TV offers Grocery TV Network and Media Kit.

How many acquisitions has Grocery TV made?

Grocery TV has made 1 acquisition, including Mediaworks Advertising.

Who are Grocery TV's investors?

Grocery TV has 3 investors. Key investors include Silverton Partners, Capital Factory, and MassChallenge.

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