About Grom
Grom is a Consumer company based in Turin (Italy) founded in 2002, and was acquired by Unilever in October 2015. Italian gelato chain operated via franchises with farm-sourced ingredients. Its focus areas include Food and Agriculture, Food Service Chains, Restaurants and Full Service. Its competitors include Princi Milano, GustaMente and Creami.
Company details
GROM was founded in 2002 in Turin, Italy, as a gelato producer in the frozen desserts sector. Ingredients are sourced from the companys 17-acre Mura Mura farm in Costigliole dAsti. Operations follow a franchise model, with gelato and sorbets distributed through over 60 shops in Italy and internationally. Flavors such as pistachio, salted caramel, and seasonal fruit varieties are offered. The company was acquired by Unilever PLC in October 2015.
Investors in Grom
Grom has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Unilever.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A global consumer goods business with diverse product offerings. | 1872 | unilever.com | London, United Kingdom |
Investor details for Grom
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Timeline of Grom
2 dated milestones of Grom across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Grom is founded.
- Exit Acquired by Unilever.
Competitors of Grom
Grom has 3 listed competitors in our database. They include Princi Milano, GustaMente and Creami.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| princi.it | 1986 | Milano, Italy | Provider of leadership development programs and advisory services | |||
| taste-italy.it | 2014 | Modena, Italy | Casual dining restaurant chain serving Italian food | |||
| creamitalia.it | 2016 | Desio, Italy | Chain of restaurant serving multiple dishes |
Detailed competitors of Grom
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- Full competitor set
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Web traffic of Grom
The website of Grom (grom.it) receives about 2.1K visits a month.
- Monthly visits2.1K
▲ 30.5% vs previous month
Websites whose visitors overlap most with Grom. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gelateriaromana.com | 100% | #1,078,261 | View details | ||
gromgelato.com | gromgelato.com | 97% | #2,962,677 | – | |
rivareno.com | rivareno.com | 83% | #1,347,740 | – | |
ilgolosario.it | ilgolosario.it | 82% | #659,391 | – | |
icegroup.pl | icegroup.pl | 77% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Grom
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- 10 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about Grom
Grom was founded in 2002.
Grom is headquartered in Turin, Italy. It is registered at Turin, Piedmont, Italy.
GROM was founded in 2002 in Turin, Italy, as a gelato producer in the frozen desserts sector. Ingredients are sourced from the companys 17-acre Mura Mura farm in Costigliole dAsti. Operations follow a franchise model, with gelato and sorbets distributed through over 60 shops in Italy and internationally. Flavors such as pistachio, salted caramel, and seasonal fruit varieties are offered. The company was acquired by Unilever PLC in October 2015.
Grom's top competitors include Princi Milano, Creami and GustaMente.
Grom has 1 investor. Key investors include Unilever.
Yes. Grom was acquired by Unilever in October 2015.