About Groundfloor
Groundfloor is a company based in Atlanta (United States) founded in 2013 by Brian Dally and Nick Bhargava. It operates as a Brokerage / Intermediation. Groundfloor has raised $34.26 million across 10 funding rounds from investors including Medipower and Fintech Ventures Fund. Groundfloor offers products and services including Flywheel Portfolio, Loans, and Notes. Groundfloor operates in a competitive market with competitors including Landa, Nada, Fintor, Waltz and Fractional, among others.
- Headquarter Atlanta, United States
- Founders Brian Dally, Nick Bhargava
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Sectors
Financial ServicesTechnology
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Groundfloor Finance Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$34.26 M (USD)
in 10 rounds
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Latest Funding Round
$3.89 M (USD), Series B
Aug 29, 2023
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Investors
Medipower
& 1 more
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Employee Count
Employee Count
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Products & Services of Groundfloor
Groundfloor offers a comprehensive portfolio of products and services, including Flywheel Portfolio, Loans, and Notes. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Diversified real estate loans are automatically invested in.
Individual real estate projects are selected for funding.
Short-term investments with fixed returns are offered here.
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Funding Insights of Groundfloor
Groundfloor has successfully raised a total of $34.26M across 10 strategic funding rounds. The most recent funding activity was a Series B round of $3.89 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 10
- Last Round Series B — $3.9M
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First Round
First Round
(10 Mar 2014)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2023 | Amount | Series B - Groundfloor | Valuation |
investors |
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| Feb, 2022 | Amount | Debt – Conventional - Groundfloor | Valuation |
investors |
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| Feb, 2022 | Amount | Series B - Groundfloor | Valuation | Medipower |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Groundfloor
Groundfloor has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Medipower and Fintech Ventures Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Fintech Ventures Fund is focused on supporting fintech startups.
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Founded Year | Domain | Location | |
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Real estate investment and management company
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Groundfloor
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Groundfloor
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Groundfloor Comparisons
Competitors of Groundfloor
Groundfloor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Landa, Nada, Fintor, Waltz and Fractional, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
A platform for real estate investment is operated by Landa.
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| domain | founded_year | HQ Location |
Home equity solutions are provided by Nada without monthly payments.
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| domain | founded_year | HQ Location |
Developer of AI agents for automating financial and real estate operations
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| domain | founded_year | HQ Location |
Waltz is focused on simplifying US real estate investment for foreign nationals.
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| domain | founded_year | HQ Location |
Fractional is operated as a financial technology platform for investment clubs.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Groundfloor
Frequently Asked Questions about Groundfloor
When was Groundfloor founded?
Groundfloor was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Where is Groundfloor located?
Groundfloor is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Who is the current CEO of Groundfloor?
Brian Dally is the current CEO of Groundfloor. They have also founded this company.
Is Groundfloor a funded company?
Groundfloor is a funded company, having raised a total of $34.26M across 10 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $100M, raised on Mar 10, 2014.
What does Groundfloor do?
Groundfloor is involved in providing accessible real estate investment options through short-term loans. Investors are offered opportunities to fund real estate projects without owning property, focusing on sectors like residential renovations. Solutions include diversified portfolios, individual loan selections, and short-term notes, all backed by tangible assets. The platform is designed to operate under varying market conditions, ensuring passive income for investors.
Who are the top competitors of Groundfloor?
What products or services does Groundfloor offer?
Groundfloor offers Flywheel Portfolio, Loans, and Notes.
Who are Groundfloor's investors?
Groundfloor has 2 investors. Key investors include Medipower, and Fintech Ventures Fund.
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