About Groundfloor
Groundfloor is a Financial Services company based in Atlanta (United States) founded in 2013 by Brian Dally and Nick Bhargava. Fractional real estate investments are facilitated for individual investors. It operates on a Brokerage / Intermediation model in Financial Services and Technology sectors. Groundfloor has raised $34.26 million across 11 funding rounds from investors including Medipower and Fintech Ventures Fund. Its chief executive, as recorded, is Brian Dally. Its website groundfloor.com draws about 67 thousand monthly visits. Groundfloor offers products and services including Flywheel Portfolio, Loans, and Notes. Its focus areas include Financials, Real Estate Investment and Real Estate Debt. Its legal entity is Groundfloor Finance Inc. Its competitors include Landa, Nada and Fintor; 3 of its 3 listed competitors have raised funding.
Company details
Groundfloor is involved in providing accessible real estate investment options through short-term loans. Investors are offered opportunities to fund real estate projects without owning property, focusing on sectors like residential renovations. Solutions include diversified portfolios, individual loan selections, and short-term notes, all backed by tangible assets. The platform is designed to operate under varying market conditions, ensuring passive income for investors.
- Total Equity Funding$34.26M (USD)
in 11 rounds
- InvestorsMedipower
& 1 more
Products & Services of Groundfloor
Groundfloor offers a comprehensive portfolio of products and services, including Flywheel Portfolio, Loans, and Notes.
Diversified real estate loans are automatically invested in.
Individual real estate projects are selected for funding.
Short-term investments with fixed returns are offered here.
Apps and channels of Groundfloor
its YouTube channel Groundfloor Finance has 1.25K subscribers and 30 videos.
Videos from Groundfloor
The most watched videos on Groundfloor's YouTube channel, Groundfloor Finance (1.25K subscribers). Click a video to play it here.
More on Groundfloor Finance.
Funding Insights of Groundfloor
Groundfloor has successfully raised a total of $34.26M across 11 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $34.26M
- Total Rounds 11
- First Round $255,000
(Mar 2014)
- Investors Count 2
Latest 10 of 11 funding rounds of Groundfloor with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2026 | Series B | – | – | – | |
| Aug 2023 | $3.89M | Series B | – | – | – |
| Feb 2022 | $100M | Debt – Conventional | – | – | |
| Feb 2022 | $18M | Series B | – | Medipower | – |
| May 2020 | $5.62M | Series B | – | – | – |
| Jan 2018 | $2.05M | Debt – Conventional | – | – | – |
| Feb 2017 | $169,850 | Series A | – | – | – |
| Dec 2015 | $5M | Series A | – | Fintech Ventures Fund | – |
| Dec 2014 | $1.57M | Seed | – | – | – |
| Jul 2014 | $450,000 | Debt – Conventional | – | – | – |
2 investors in total: 2 institutional.
Investors in Groundfloor
Groundfloor has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Medipower and Fintech Ventures Fund.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fintech Ventures Fund is focused on supporting fintech startups. | fintechv.com | |||
Real estate investment and management company | 2009 | medipowergroup.com | Nicosia, Cyprus |
Investor details for Groundfloor
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Groundfloor
38 people are tracked at Groundfloor (13 in leadership, 7 in board & advisors, 18 in team).
| Name | Role | Group |
|---|---|---|
Brian Dally | Co-Founder & CEO | Leadership |
Nick Bhargava | Co-Founder | Leadership |
Chris Schmitt | CTO | Leadership |
Megan Heaney | Head, People, Culture & Projects | Leadership |
Ernie Blockburger III | Senior Director, DSCR & Multifamily Lending | Leadership |
Abby Closs | Chief Of Staff, Lending | Leadership |
Juliette Osborne | Director Of People Operations | Leadership |
Julian Zimmerman | Director Of Lending Operations | Leadership |
Adam Gaeddert | VP & General Manager, Investment Platform | Leadership |
Richard Pulido | Svp, Head Of Capital Markets | Leadership |
Clayton Putala | Head Of Corporate Finance | Leadership |
Claire Lovell | Head Of Product | Leadership |
Kelsey Young | Chief Of Staff | Leadership |
Dave Wilson | Advisor | Board & advisors |
Chris Matton | Advisor | Board & advisors |
Bruce Boehm | Director | Board & advisors |
Yair Goldfinger | Director | Board & advisors |
Merrill Mason | Advisor | Board & advisors |
Sudheer Chava | Advisor | Board & advisors |
Jason Widen | Advisor | Board & advisors |
18 more people are available in the full profile.
Complete people profiles for Groundfloor
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Groundfloor
3 dated milestones of Groundfloor across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Groundfloor is founded.
- Funding First funding round of $255K.
- Funding Latest funding round, Series B,.
Competitors of Groundfloor
Groundfloor has 3 listed competitors in our database, 3 of them funded. They include Landa, Nada and Fintor.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| landa.app | 2018 | New York, United States | $25M | A platform for real estate investment is operated by Landa. | ||
| nada.co | 2019 | Dallas, United States | $17.61M | Home equity solutions are provided by Nada without monthly payments. | ||
| fintor.com | 2021 | Los Angeles, United States | $8.7M | Developer of AI agents for automating financial and real estate operations |
Detailed competitors of Groundfloor
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Groundfloor
The website of Groundfloor (groundfloor.com) receives about 66.8K visits a month and ranks #569,966 among all websites worldwide, #5,670 in Investing.
- Monthly visits66.8K
▼ 11.3% vs previous month
- Unique visitors38.7K
per month
- Global rank#569,966
among all websites
- Category rank#5,670
Finance · Investing
- Bounce rate75%
- Pages per visit1.3
- Average visit21 sec
- DevicesDesktop 41% · Mobile 59%
Websites whose visitors overlap most with Groundfloor. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| fundrise.com | 100% | 866.8K | #70,314 | View details | |
| fidelity.com | 96% | 129.5M | #275 | View details | |
| fnrpusa.com | 95% | #578,497 | View details | ||
| phoenixenergy.com | 95% | 1.5M | #51,202 | View details | |
| arrived.com | 94% | 671.1K | #57,666 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for Groundfloor
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Investment & Wealth Tech
3 companies that operate in the same segment as Groundfloor (Investment & Wealth Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud-based website builder tool | 2003 | New York, New York, United States | USD 591.5 M | USD 16.79 M | 2,161 | |
Alternative investment platform for startups and investors is operated. | 2010 | San Francisco, California, United States | USD 100 M | 523 | ||
Web3 infrastructure solutions are offered via a blockchain platform. | 2021 | Palo Alto, California, United States | USD 336 M | 186 |
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Related news about Groundfloor
Complete news archive for Groundfloor
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Groundfloor
Groundfloor was founded in 2013 and raised its 1st funding round 1 year after it was founded.
Groundfloor is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Brian Dally is the CEO of Groundfloor, as recorded in our data. They have also founded this company.
Groundfloor is a funded company, having raised a total of $34.26M across 11 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $450K, raised on Mar 2014.
Groundfloor is involved in providing accessible real estate investment options through short-term loans. Investors are offered opportunities to fund real estate projects without owning property, focusing on sectors like residential renovations. Solutions include diversified portfolios, individual loan selections, and short-term notes, all backed by tangible assets. The platform is designed to operate under varying market conditions, ensuring passive income for investors.
Groundfloor offers Flywheel Portfolio, Loans, and Notes.
Groundfloor has 2 investors. Key investors include Medipower, and Fintech Ventures Fund.
Groundfloor operates through Groundfloor Finance Inc..