Groundfloor

Atlanta, United States Founded: 2013 • Age: 13 yrs
Fractional real estate investments are facilitated for individual investors.
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About Groundfloor

Groundfloor is a company based in Atlanta (United States) founded in 2013 by Brian Dally and Nick Bhargava. It operates as a Brokerage / Intermediation. Groundfloor has raised $34.26 million across 10 funding rounds from investors including Medipower and Fintech Ventures Fund. Groundfloor offers products and services including Flywheel Portfolio, Loans, and Notes. Groundfloor operates in a competitive market with competitors including Landa, Nada, Fintor, Waltz and Fractional, among others.

  • Headquarter Atlanta, United States
  • Founders Brian Dally, Nick Bhargava
  • Sectors
    Financial Services
    Technology
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Groundfloor Finance Inc.
Operational Areas
Financial Services → Banking & Financial Institutions
Technology → Marketing, Adtech & Commerce Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $34.26 M (USD)

    in 10 rounds

  • Latest Funding Round
    $3.89 M (USD), Series B

    Aug 29, 2023

  • Investors
    Medipower

    & 1 more

  • Employee Count
    Employee Count
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Products & Services of Groundfloor

Groundfloor offers a comprehensive portfolio of products and services, including Flywheel Portfolio, Loans, and Notes. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Diversified real estate loans are automatically invested in.

Individual real estate projects are selected for funding.

Short-term investments with fixed returns are offered here.

People of Groundfloor
Headcount 10-50
Employee Profiles 31
Board Members and Advisors 7
Employee Profiles
People
Nick Bhargava
Co-Founder & EVP, Regulatory Affairs
People
Chris Schmitt
CTO
People
Megan Heaney
Head, People, Culture & Projects
People
Brian Dally
Co-Founder & CEO

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Board Members and Advisors
people
Dave Wilson
Advisor
people
Chris Matton
Advisor
people
Bruce Boehm
Director
people
Yair Goldfinger
Director

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Funding Insights of Groundfloor

Groundfloor has successfully raised a total of $34.26M across 10 strategic funding rounds. The most recent funding activity was a Series B round of $3.89 million completed in August 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 10
  • Last Round Series B — $3.9M
  • First Round

    (10 Mar 2014)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Aug, 2023 Amount Series B - Groundfloor Valuation

investors

Feb, 2022 Amount Debt – Conventional - Groundfloor Valuation

investors

Feb, 2022 Amount Series B - Groundfloor Valuation Medipower
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Groundfloor

Groundfloor has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include Medipower and Fintech Ventures Fund. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Fintech Ventures Fund is focused on supporting fintech startups.
Founded Year Domain Location
Real estate investment and management company
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Groundfloor

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Groundfloor

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Groundfloor Comparisons

Employees
+
Add Comparison
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Competitors of Groundfloor

Groundfloor operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Landa, Nada, Fintor, Waltz and Fractional, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
A platform for real estate investment is operated by Landa.
domain founded_year HQ Location
Home equity solutions are provided by Nada without monthly payments.
domain founded_year HQ Location
Developer of AI agents for automating financial and real estate operations
domain founded_year HQ Location
Waltz is focused on simplifying US real estate investment for foreign nationals.
domain founded_year HQ Location
Fractional is operated as a financial technology platform for investment clubs.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Groundfloor

Frequently Asked Questions about Groundfloor

When was Groundfloor founded?

Groundfloor was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Groundfloor located?

Groundfloor is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.

Who is the current CEO of Groundfloor?

Brian Dally is the current CEO of Groundfloor. They have also founded this company.

Is Groundfloor a funded company?

Groundfloor is a funded company, having raised a total of $34.26M across 10 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $100M, raised on Mar 10, 2014.

What does Groundfloor do?

Groundfloor is involved in providing accessible real estate investment options through short-term loans. Investors are offered opportunities to fund real estate projects without owning property, focusing on sectors like residential renovations. Solutions include diversified portfolios, individual loan selections, and short-term notes, all backed by tangible assets. The platform is designed to operate under varying market conditions, ensuring passive income for investors.

Who are the top competitors of Groundfloor?

Groundfloor's top competitors include Nada, Waltz and Landa.

What products or services does Groundfloor offer?

Groundfloor offers Flywheel Portfolio, Loans, and Notes.

Who are Groundfloor's investors?

Groundfloor has 2 investors. Key investors include Medipower, and Fintech Ventures Fund.

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