Grover

Miami, United States Founded: 2015 • Age: 11 yrs
Multi-category consumer electronics are rented via Grovers online platform.
Annual revenue - Latest available
Total funding $323.1M 11 rounds
Employees - Tracked headcount
Investors 21 Known backers
Products 5 Services tracked
Competitors 10 Brand Intelligence

About Grover

Grover is a company based in Miami (United States) founded in 2015. It operates as a Product-as-a-Service and Subscription Services. Grover has raised $323.14 million across 11 funding rounds from investors including Assurant, LG and Commerzbank. Grover offers products and services including Tech Rental Service, Smartphones and Tablets, Computers and Laptops, Cameras and Accessories, and Gaming and VR Equipment. Grover operates in a competitive market with competitors including Lyte, Campus TVs, Emendu, Gearbooker and MyFridgeRental, among others.

  • Headquarter Miami, United States
  • Stage Unicorn
  • Sectors
    Retail
  • Email
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  • Phone
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  • Website
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  • Legal Name Grover Deutschland Gmbh
Operational Areas
Retail → E-Commerce Platforms & Marketplaces Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $323.14 M (USD)

    in 11 rounds

  • Latest Funding Round
    $54.62 M (USD), Series C

    Jul 18, 2024

  • Investors
    Assurant

    & 20 more

  • Employee Count
    Not available
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Products & Services of Grover

Grover offers a comprehensive portfolio of products and services, including Tech Rental Service, Smartphones and Tablets, Computers and Laptops, Cameras and Accessories, and Gaming and VR Equipment.

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Primary

Tech products are rented for flexible durations monthly.

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Various smartphones and tablets are offered for rent.

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Computers and laptops are available for rental use.

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Cameras and related accessories are provided for rent.

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Gaming consoles and VR gear are rented out.

People of Grover

Headcount 200-500
Employee Profiles 61
Employee Profiles
People
Annkatrin Doll
Senior Growth Manager
People
Anna Demushkina
Senior Vendor Marketing Manager
People
Justin Cockerill
MD & Chief Commercial Officer (CCO)
People
Rob Straathof
Chief Executive Officer

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Funding Insights of Grover

Grover has successfully raised a total of $323.14M across 11 strategic funding rounds. The most recent funding activity was a Series C round of $54.62 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Grover

Grover has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Assurant, LG and Commerzbank.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Diversified asset management firm and private fund focused on debt and equity investments in climate startups, real estate, and multiple sectors
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Venture capital fund focused on growth-stage startups
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Venture capital firm focused on investing in tech startups
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Investor details for Grover

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Grover

Investments
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Investment portfolio details for Grover

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - Grover

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Detailed financials for Grover

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  • Profit trends
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Grover Comparisons

Grover Primary company
Description
Multi-category consumer electronics are rented via Grover's ...
Location
Miami, United States
Founded Year
2015
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Grover

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Grover

Grover operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Lyte, Campus TVs, Emendu, Gearbooker and MyFridgeRental, among others.

Company Name Domain Founded year HQ Location Description
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Power banks are rented through an app-based B2C platform.
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Provides TV rental services for college students.
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Online rental platform offering consumer electronics
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Operates an online marketplace for renting photography equipment and gear.
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Electronic appliances are rented via an online platform.
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Detailed competitors of Grover

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Latest news on Grover

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Complete news archive for Grover

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  • Brand-specific news history

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Frequently Asked Questions about Grover

Grover was founded in 2015 and raised its 1st funding round 3 years after it was founded.

Grover is headquartered in Miami, United States. It is registered at Miami, Florida, United States.

Grover is a funded company, having raised a total of $323.14M across 11 funding rounds to date.

Tech products ranging from smartphones, tablets, laptops, cameras, gaming consoles, to smart home devices are rented out by Grover. The company operates in multiple countries including Germany, Austria, Netherlands, Spain, and the United States. Flexible rental durations from 1 to 24 months are offered, alongside services like Grover Care for device protection. A wide array of consumer electronics sectors is covered, ensuring accessibility to the latest technology without long-term commitment. Sustainability is emphasized through a circular economy model where returned devices are refurbished and re-rented.

Grover's top competitors include Lyte, Emendu and MyFridgeRental.

Grover offers Tech Rental Service, Smartphones and Tablets, Computers and Laptops, Cameras and Accessories, and Gaming and VR Equipment.

Grover has 21 investors. Key investors include Assurant, LG, Commerzbank, Seedcamp, and M&G.

The valuation of Grover is $1B as of Apr 2022.

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