About Growers
Growers is a company based in Garner (United States) founded in 2011 was acquired by ICL in February 2020.. Growers has raised $10.77 million across 5 funding rounds from investors including ICL Group, Innova Memphis and Lewis & Clark Agrifood. Growers offers products and services including Loyalty Programs Powered by GROWERS and Axiom AI Models. Growers operates in a competitive market with competitors including Agrisun, Aliare, Bhoomee, Ez Mandi and Greens Hydroponics, among others.
- Headquarter Garner, United States
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Sectors
Agriculture
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Phone
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Website
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Social
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Products & Services of Growers
Growers offers a comprehensive portfolio of products and services, including Loyalty Programs Powered by GROWERS and Axiom AI Models. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Automated platform to reduce churn and increase retailer sales.
Predicts customer churn using data analysis for ag retailers.
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Operations Team
2 people
Leadership Team
2 people
Finance and Accounting
1 people
Sales and Marketing
1 people
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Funding Insights of Growers
Growers has successfully raised a total of $10.77M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $4 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Debt – Conventional — $4.0M
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First Round
First Round
(03 Aug 2015)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2019 | Amount | Debt – Conventional - Growers | Valuation |
investors |
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| Sep, 2018 | Amount | Series A - Growers | Valuation | Lewis & Clark Agrifood | |
| Aug, 2018 | Amount | Series A - Growers | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Growers
Growers has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include ICL Group, Innova Memphis and Lewis & Clark Agrifood. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage investments are made in high-growth technology companies.
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Venture capital investments are directed toward agriculture and food sectors.
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Maize Partners is engaged in unspecified business activities.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Growers
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Growers
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Growers Comparisons
Competitors of Growers
Growers operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Agrisun, Aliare, Bhoomee, Ez Mandi and Greens Hydroponics, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online platform for farmers to purchase agricultural supplies and streamline supply chains.
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| domain | founded_year | HQ Location |
Offers ERP, CRM, and analytics software for agribusiness efficiency.
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| domain | founded_year | HQ Location |
Digital agri-platform connecting farmers, buyers, and providers for sustainable farming.
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| domain | founded_year | HQ Location |
Provides comprehensive online solutions for agricultural enablement.
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| domain | founded_year | HQ Location |
Sells hydroponics systems, nutrients, and grow tents for indoor plant cultivation.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Growers
Frequently Asked Questions about Growers
When was Growers founded?
Growers was founded in 2011 and raised its 1st funding round 4 years after it was founded.
Where is Growers located?
Growers is headquartered in Garner, United States. It is registered at Garner, North Carolina, United States.
Is Growers a funded company?
Growers is a funded company, having raised a total of $10.77M across 5 funding rounds to date. The company's 1st funding round was a Series A of $4.02M, raised on Aug 03, 2015.
What does Growers do?
Growers was founded in 2011 in Garner, United States, within the agriculture sector. Services focused on farm data collection and analytics are delivered to enhance yields. Offerings include soil fertility diagnostics through sampling, mapping, and analysis; on-farm data gathering; water utilization monitoring; decision support for optimizing inputs like seeds and fertilizers; hardware and software integration; fertilizer prescriptions; agronomic assistance; and crop planning. Crop-specific solutions are supplied to farmers.
Who are the top competitors of Growers?
What products or services does Growers offer?
Growers offers Loyalty Programs Powered by GROWERS and Axiom AI Models.
Who are Growers's investors?
Growers has 8 investors. Key investors include ICL Group, Innova Memphis, Lewis & Clark Agrifood, Tiverton, and Middleland Capital.
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