Growers

Garner, United States Founded: 2011 • Age: 15 yrs Acquired By ICL
Farm data collection and analytics services are provided.

About Growers

Growers is an Agriculture company based in Garner (United States) founded in 2011, and was acquired by ICL in February 2020. Farm data collection and analytics services are provided. Growers has raised $10.77 million across 5 funding rounds from investors including ICL Group, Innova Memphis and Lewis & Clark Agrifood. Growers offers products and services including Loyalty Programs Powered by GROWERS and Axiom AI Models. Its focus areas include Food and Agriculture Tech, Crop Tech, ECommerce and Enablers.

Company details

Growers was founded in 2011 in Garner, United States, within the agriculture sector. Services focused on farm data collection and analytics are delivered to enhance yields. Offerings include soil fertility diagnostics through sampling, mapping, and analysis; on-farm data gathering; water utilization monitoring; decision support for optimizing inputs like seeds and fertilizers; hardware and software integration; fertilizer prescriptions; agronomic assistance; and crop planning. Crop-specific solutions are supplied to farmers.

Operational Areas
Key Metrics
  • Total Equity Funding
    $10.77M (USD)

    in 5 rounds

  • Latest Funding Round
    $4M (USD), Debt – Conventional

    Apr 2019

  • Investors
    ICL Group

    & 7 more

  • Acquired by
    ICL

    (Feb 2020)

Products & Services of Growers

Growers offers a comprehensive portfolio of products and services, including Loyalty Programs Powered by GROWERS and Axiom AI Models.

Loyalty Programs Powered by GROWERS
Loyalty Management Software

Automated platform to reduce churn and increase retailer sales.

Axiom AI Models
AI Analytics

Predicts customer churn using data analysis for ag retailers.

Apps and channels of Growers

its YouTube channel GROWERS has 109 subscribers and 26 videos.

GROWERS
YouTube 109 subscribers 26 videos Science & Technology
Open channel

Videos from Growers

The most watched videos on Growers's YouTube channel, GROWERS (109 subscribers). Click a video to play it here.

Download the GROWERS app today!
278.2K views
Growers: Join the Team
1K views
GROWERS: What is the GROWERS Platform?
582 views
Growers - Champions For Ag Retail Sellers
516 views

More on GROWERS.

Funding Insights of Growers

Growers has successfully raised a total of $10.77M across 5 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $4 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $10.77M
  • Total Rounds 5
  • Last Round Debt – Conventional β€” $4M
  • First Round $750,000

    (Aug 2015)

  • Investors Count 7

All 5 funding rounds of Growers with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Apr 2019$4MDebt – Conventional––
–
Sep 2018$5MSeries A–Lewis & Clark Agrifood
Aug 2018$4.02MSeries A––
–
Jul 2017$999,990Seed––
–
Aug 2015$750,000Seed––
–
Valuation history

8 investors in total: 8 institutional.

Investors in Growers

Growers has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include ICL Group, Innova Memphis and Lewis & Clark Agrifood.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Early-stage investments are made in high-growth technology companies.
innovamemphis.comMemphis, United States
Venture capital investments are directed toward agriculture and food sectors.
lewisandclarkagrifood.comSt. Louis, United States
Maize Partners is engaged in unspecified business activities.
maizepartners.comDallas, United States
Early stage investments are made by VTC Ventures.
vtcventures.comUnited States
Farmer-led firm provides loans and growth capital for agribusinesses.
2013tiverton.agRaleigh, United States
Solutions for due diligence in business processes are provided.
middlelandcap.com
Albany Partners is engaged in technology and product leadership recruitment.
albanypartners.co.ukLondon, United Kingdom
Specialty minerals and chemicals products are manufactured for industrial use.
1968icl-group.comTel Aviv, Israel
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Investor details for Growers

The complete investor list, round-by-round participation and investor portfolios require an active premium plan.

  • Complete investor list
  • Round participation
  • Investor portfolios
  • Co-investor network

Verified entity values are shown only after access is granted.

People of Growers

6 people are tracked at Growers (4 in leadership, 2 in team).

NameRoleGroup
Duncan Kerr
Chief Financial OfficerLeadership
Steven Valencsin
President/CEOLeadership
John Montgomery
VP, Key AccountsLeadership
Alix Boulard
Director of Revenue OperationsLeadership
René Pretorius
Data Operations ManagerTeam
Justin Taylor
Sr. Sales ManagerTeam
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Complete people profiles for Growers

Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.

  • Full employee list
  • Team structure
  • Board tenure
  • Professional contacts

Verified entity values are shown only after access is granted.

Timeline of Growers

4 dated milestones of Growers across 9 years, from founding to its latest funding, stage changes and deals.

  1. Founded Growers is founded.
  2. Funding First funding round of $750K.
  3. Funding Latest funding round, Debt – Conventional, of $4.0M.
  4. Exit Acquired by ICL.

Web traffic of Growers

The website of Growers (growers.ag) receives about 3.5K visits a month.

  • Monthly visits
    3.5K

    ▲ 56.8% vs previous month

Top companies in Crop Tech & Equipment

3 companies that operate in the same segment as Growers (Crop Tech & Equipment) in United States, ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Provider of plant-based food ingredients
2012St. Louis, Missouri, United StatesUSD 406.99 MUSD 470 M
Robotic equipment for automating weeding on vegetable farms is developed.
2016San Francisco, California, United StatesUSD 139.96 M73
Provider of farmers networking platform
2014San Carlos, California, United StatesUSD 981.09 M808
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Related news about Growers

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Complete news archive for Growers

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  • Full article archive
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  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Growers

Growers was founded in 2011 and raised its 1st funding round 4 years after it was founded.

Growers is headquartered in Garner, United States. It is registered at Garner, North Carolina, United States.

Growers is a funded company, having raised a total of $10.77M across 5 funding rounds to date. The company's 1st funding round was a Seed of $750K, raised on Aug 2015.

Growers was founded in 2011 in Garner, United States, within the agriculture sector. Services focused on farm data collection and analytics are delivered to enhance yields. Offerings include soil fertility diagnostics through sampling, mapping, and analysis; on-farm data gathering; water utilization monitoring; decision support for optimizing inputs like seeds and fertilizers; hardware and software integration; fertilizer prescriptions; agronomic assistance; and crop planning. Crop-specific solutions are supplied to farmers.

Growers offers Loyalty Programs Powered by GROWERS and Axiom AI Models.

Growers has 8 investors. Key investors include ICL Group, Innova Memphis, Lewis & Clark Agrifood, Tiverton, and Middleland Capital.

Yes. Growers was acquired by ICL in February 2020.

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