About gruum
gruum is a Consumer company based in Manchester (United Kingdom) founded in 2016 by Bethanie Sleigh, Andy Shaw, and Simon Leonard. Online retailer of natural personal care products with subscription options. It operates on a D2C and B2C model. gruum has completed 1 acquisition, including Everly Wellness. gruum offers products and services including Shampoo Bar – Nourishing, Conditioner Bar – Nourishing, Body Bar – Patchouli & Sandalwood, Gel Serum – Youth Restoring, and Prickly Pear Oil. Its focus areas include Personal Care, Beauty and Wellness and Natural Products. Its legal entity is GRUUM EUROPE LIMITED.
Company details
grüum is an online platform specializing in eco-friendly personal care items such as skin care, hair care, and body products. They provide discounted prices and subscription services for regular delivery, emphasizing natural ingredients and sustainability. Based in Stockport, United Kingdom, they serve individual consumers seeking affordable, environmentally conscious beauty solutions through their e-commerce site.
- Investments & Acquisitions
Products & Services of gruum
gruum offers a comprehensive portfolio of products and services, including Shampoo Bar – Nourishing, Conditioner Bar – Nourishing, Body Bar – Patchouli & Sandalwood, Gel Serum – Youth Restoring, and Prickly Pear Oil.
Nourishing bar for cleaning and conditioning hair naturally.
Conditioning bar for softening and moisturizing hair.
Scented bar for gentle body cleansing and skin nourishment.
Serum for restoring and hydrating skin to reduce aging signs.
Oil for moisturizing and protecting skin with natural extracts.
Apps and channels of gruum
gruum publishes 2 mobile apps with over 10K+ downloads.
People of gruum
3 people are tracked at gruum (3 in leadership).
| Name | Role | Group |
|---|---|---|
Bethanie Sleigh | Co-Founder | Leadership |
Andy Shaw | Co-Founder | Leadership |
Simon Leonard | Co-Founder | Leadership |
Complete people profiles for gruum
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Investments & Acquisitions by gruum
gruum has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Everly Wellness.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Provider of personalised supplements based on doctor consultation | everlywellness.co.uk | Sanderstead, United Kingdom | 2018 | May 2023 | •••• |
Complete acquisition details for gruum
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Timeline of gruum
2 dated milestones of gruum across 7 years, from founding to its latest funding, stage changes and deals.
- Founded gruum is founded.
- Acquisition Acquires Everly Wellness.
Web traffic of gruum
Websites that share an audience with gruum (gruum.com).
Websites whose visitors overlap most with gruum. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sons.co.uk | 97% | 169.6K | #214,030 | View details | |
| kinkind.co.uk | 95% | 14.3K | #1,491,657 | View details | |
| sanajardin.com | 91% | 21.4K | View details | ||
| naissance.com | 84% | 58.1K | #541,383 | View details | |
| nuxe.com | 74% | 412.8K | #79,505 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 7 similar websites and full traffic analytics for gruum
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- 7 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Gruum
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Frequently Asked Questions about gruum
gruum was founded in 2016.
gruum is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.
grüum is an online platform specializing in eco-friendly personal care items such as skin care, hair care, and body products. They provide discounted prices and subscription services for regular delivery, emphasizing natural ingredients and sustainability. Based in Stockport, United Kingdom, they serve individual consumers seeking affordable, environmentally conscious beauty solutions through their e-commerce site.
gruum offers Shampoo Bar – Nourishing, Conditioner Bar – Nourishing, Body Bar – Patchouli & Sandalwood, Gel Serum – Youth Restoring, and Prickly Pear Oil.
gruum has made 1 acquisition, including Everly Wellness.
gruum operates through Gruum Europe Limited.
Yes. gruum publishes grüum and 1 more app, with over 10,000 downloads.