About Gruvi
Gruvi is a Technology company based in Chislehurst (United Kingdom) founded in 2010. Interactive videos are delivered with embedded games and social sharing. Gruvi has raised $254.24 thousand across 5 funding rounds from investors including European Union and Startupbootcamp. The company has 1 employees. Its website gruvi.tv draws about 14 thousand monthly visits. Gruvi offers products and services including Audience Behavior Analysis, Cost Estimation Tool, Retargeting Service, and Forecasting Platform. Its focus areas include Enterprise Applications, MarketingTech, Content Marketing and Content Creation. Its legal entity is GRUVI LIMITED.
Company details
Founded in 2010 and based in Chislehurst, United Kingdom, Gruvi operates in the interactive media sector. Videos are formatted interactively to include games, related video galleries, showtimes, ticketing options, and calls to action, alongside social sharing and cross-promotion tools. Players function natively across social media, web, and mobile platforms. Campaign performance is monitored and tracked in real-time for brands, with clients such as FOX, Disney, and HBO served.
- Total Equity Funding$254.24K (USD)
in 5 rounds
- Latest Funding Round$389.56K (USD), Grant
Oct 2020
- InvestorsEuropean Union
& 1 more
- Employee Count1
Products & Services of Gruvi
Gruvi offers a comprehensive portfolio of products and services, including Audience Behavior Analysis, Cost Estimation Tool, Retargeting Service, and Forecasting Platform.
Analyzes audience interests and behavior for targeted film advertising.
Calculates advertising costs and predicts engagement and ROI.
Monitors and optimizes ad campaigns in real-time for better results.
Uses historical data to forecast ticketing demand and outcomes.
Funding Insights of Gruvi
Gruvi has successfully raised a total of $254.24K across 5 strategic funding rounds. The most recent funding activity was a Grant round of $389.56 thousand completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $254,238
- Total Rounds 5
- Last Round Grant — $389,562
- First Round $19,504
(Sep 2010)
- Investors Count 2
All 5 funding rounds of Gruvi with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $389,562 | Grant | – | – | |
| Oct 2019 | $296,390 | Grant | – | – | |
| Oct 2018 | $116,638 | Grant | – | – | |
| May 2015 | $234,734 | Series A | – | – | – |
| Sep 2010 | $19,504 | Seed | – | – |
2 investors in total: 2 institutional.
Investors in Gruvi
Gruvi has secured backing from 2 investors, including institutional and venture fund investors. Prominent investors backing the company include European Union and Startupbootcamp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech focused global accelerator firm | startupbootcamp.org | London, United Kingdom | ||
Government entites focused on freedom, democracy, equality and the rule of law, promoting peace and stability | 1958 | europa.eu | Brussels, Belgium |
Investor details for Gruvi
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Gruvi
15 people are tracked at Gruvi (4 in leadership, 11 in team); the tracked headcount is 1.
| Name | Role | Group |
|---|---|---|
Lee Shelton | Commercial Director For Exhibition | Leadership |
Nguyet Robbins | Chief Revenue Officer | Leadership |
Ben Johnson | Founder & Head Of Strategy | Leadership |
Paulina Skwarska | Operations And Planning Director | Leadership |
Svenja Schmitt | Ad-Operation & Key Account Manager | Team |
Dominic Kwaczynski | Commercial Business Development Manager | Team |
Lyudmila Kudlai | Ad and Showtimes Operations Manager | Team |
Oanh Nguyenova | Commercial And Business Development Manager | Europe | Team |
Navrin Secker | Delivery Manager (exhibition) | Team |
♾ Daniel Gschaider ♾ | Senior member of the Gruvi technical and operations team | Team |
Luiz N. | Commercial And Business Development Manager | Team |
Kamilia Broderick | Senior Account & Insights Manager | Team |
Natalia Lopatina | Commercial And Business Development Manager | Team |
Natalia Balimchuk🇺🇦 | Senior Digital Adops Manager | Team |
Michael Palm | Ad Operations Team Lead | Team |
Complete people profiles for Gruvi
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Gruvi
3 dated milestones of Gruvi across 10 years, from founding to its latest funding, stage changes and deals.
- Founded Gruvi is founded.
- Funding First funding round of $20K.
- Funding Latest funding round, Grant, of $390K.
Web traffic of Gruvi
The website of Gruvi (gruvi.tv) receives about 14K visits a month.
- Monthly visits14K
▼ 10.1% vs previous month
Websites whose visitors overlap most with Gruvi. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
studentfilmmakers.com | studentfilmmakers.com | 100% | #1,682,352 | – | |
| criticker.com | 90% | #76,654 | View details | ||
| jaman.com | 90% | View details | |||
| filmcrave.com | 90% | 52.7K | #458,304 | View details | |
icheckmovies.com | icheckmovies.com | 90% | #104,245 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 13 similar websites and full traffic analytics for Gruvi
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- 13 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Gruvi
Gruvi was founded in 2010.
Gruvi is headquartered in Chislehurst, United Kingdom.
Gruvi is a funded company, having raised a total of $254.24K across 5 funding rounds to date. The company's 1st funding round was a Seed of $19.5K, raised on Sep 2010.
Gruvi has 1 employees.
Founded in 2010 and based in Chislehurst, United Kingdom, Gruvi operates in the interactive media sector. Videos are formatted interactively to include games, related video galleries, showtimes, ticketing options, and calls to action, alongside social sharing and cross-promotion tools. Players function natively across social media, web, and mobile platforms. Campaign performance is monitored and tracked in real-time for brands, with clients such as FOX, Disney, and HBO served.
Gruvi offers Audience Behavior Analysis, Cost Estimation Tool, Retargeting Service, and Forecasting Platform.
Gruvi has 2 investors. Key investors include European Union, and Startupbootcamp.
Gruvi operates through Gruvi Limited.