About Guama
Guama is a company based in Bogota (Colombia) founded in 2023 by Alfredo J Prieto, Maria Paula Pinzon, and Paulina Gaviria Campo.. Guama has raised $1.52 million across 2 funding rounds from investors including Techstars, Salkantay and Story Ventures. Guama offers products and services including Guamacard Clásica and Tarjeta Virtual Gratuita. Guama operates in a competitive market with competitors including Buy Way, Trigg, CALCARD, Mercury Cards and vCard, among others.
- Headquarter Bogota, Colombia
- Founders Alfredo J Prieto, Maria Paula Pinzon, Paulina Gaviria Campo
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Guama S.A.S
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.52 M (USD)
in 2 rounds
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Latest Funding Round
$1.5 M (USD), Seed
Aug 21, 2025
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Investors
Techstars
& 3 more
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Employee Count
Employee Count
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Products & Services of Guama
Guama offers a comprehensive portfolio of products and services, including Guamacard Clásica and Tarjeta Virtual Gratuita. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Physical credit card with progressive limits and interest options.
Free virtual card for immediate digital transactions and history building.
Funding Insights of Guama
Guama has successfully raised a total of $1.52M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.5 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.5M
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First Round
First Round
(01 Jun 2024)
- Investors Count 4
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2025 | Amount | Seed - Guama | Valuation | Salkantay Ventures | |
| Jun, 2024 | Amount | Seed - Guama | Valuation | Techstars |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Guama
Guama has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Techstars, Salkantay and Story Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Startups are accelerated globally without sector restrictions through structured programs.
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Founded Year | Domain | Location | |
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Early-stage venture capital fund is focused on Latin American startups.
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Founded Year | Domain | Location | |
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Tech focused early stage VC firm investing in the US & Africa
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Guama
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Guama
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Guama Comparisons
Competitors of Guama
Guama operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Buy Way, Trigg, CALCARD, Mercury Cards and vCard, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Point-of-sale financing solutions, including credit and loans, are provided.
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| domain | founded_year | HQ Location |
Offers a mobile-linked digital credit card for convenient financial transactions.
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| domain | founded_year | HQ Location |
Delivers a versatile platform for secure credit card payment processing.
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| domain | founded_year | HQ Location |
Provides credit card solutions tailored for individual consumers.
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| domain | founded_year | HQ Location |
Credit cards perosnal line of credit
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Guama
When was Guama founded?
Guama was founded in 2023 and raised its 1st funding round 1 year after it was founded.
Where is Guama located?
Guama is headquartered in Bogota, Colombia. It is registered at Bogota, Bogota, Colombia.
Who is the current CEO of Guama?
Alfredo J Prieto is the current CEO of Guama. They have also founded this company.
Is Guama a funded company?
Guama is a funded company, having raised a total of $1.52M across 2 funding rounds to date. The company's 1st funding round was a Seed of $20K, raised on Jun 01, 2024.
What does Guama do?
Guama was founded in 2023 in Bogota, Colombia, within the fintech sector focused on financial inclusion. Credit cards are offered to individuals lacking traditional credit history, with payment behavior reported to build credit profiles. Creditworthiness is assessed using user-shared financial data, bypassing standard checks. Virtual and physical card options are available, alongside progressive credit limit increases and interest-free installment plans. Operations target underserved populations in emerging markets.
Who are the top competitors of Guama?
Guama's top competitors include Buy Way, vCard and First Progress.
What products or services does Guama offer?
Guama offers Guamacard Clásica and Tarjeta Virtual Gratuita.
Who are Guama's investors?
Guama has 4 investors. Key investors include Techstars, Salkantay, Story Ventures, and Hustle Fund.