Guama

Bogota, Colombia Founded: 2023 • Age: 3 yrs
Credit cards are provided to those without credit history.
Annual revenue - Latest available
Total funding $1.5M 2 rounds
Employees - Tracked headcount
Investors 4 Known backers
Products 2 Services tracked
Competitors 9 Brand Intelligence

About Guama

Guama is a company based in Bogota (Colombia) founded in 2023 by Alfredo J Prieto, Maria Paula Pinzon, and Paulina Gaviria Campo. Guama has raised $1.52 million across 2 funding rounds from investors including Techstars, Salkantay and Story Ventures. Guama offers products and services including Guamacard Clásica and Tarjeta Virtual Gratuita. Guama operates in a competitive market with competitors including Buy Way, Trigg, CALCARD, Mercury Cards and vCard, among others.

  • Headquarter Bogota, Colombia
  • Founders Alfredo J Prieto, Maria Paula Pinzon, Paulina Gaviria Campo
  • Sectors
    Financial Services
  • Email
    Locked
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Guama S.A.S
Operational Areas
Financial Services → FinTech & Digital Finance Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $1.52 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.5 M (USD), Seed

    Aug 21, 2025

  • Investors
    Techstars

    & 3 more

  • Employee Count
    Not available
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Products & Services of Guama

Guama offers a comprehensive portfolio of products and services, including Guamacard Clásica and Tarjeta Virtual Gratuita.

Product name locked
Category locked
Primary

Physical credit card with progressive limits and interest options.

Product name locked
Category locked
Locked

Free virtual card for immediate digital transactions and history building.

Funding Insights of Guama

Guama has successfully raised a total of $1.52M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.5 million completed in August 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Guama

Guama has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Techstars, Salkantay and Story Ventures.

All
Venture Fund
Investor Description Founded Year Domain Location
Startups are accelerated globally without sector restrictions through structured programs.
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Early-stage venture capital fund is focused on Latin American startups.
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Tech focused early stage VC firm investing in the US & Africa
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Investor details for Guama

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  • Investor domains
  • Investor locations
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  • Participation history

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Investments & Acquisitions by Guama

Investments
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Investment portfolio details for Guama

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  • Portfolio identities
  • Transaction dates
  • Round details
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Financial Statements - Guama

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Detailed financials for Guama

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  • Historical revenue
  • Profit trends
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Guama Comparisons

Guama Primary company
Description
Credit cards are provided to those without credit history.
Location
Bogota, Colombia
Founded Year
2023
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Guama

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
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Competitors of Guama

Guama operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Buy Way, Trigg, CALCARD, Mercury Cards and vCard, among others.

Company Name Domain Founded year HQ Location Description
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Point-of-sale financing solutions, including credit and loans, are provided.
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Offers a mobile-linked digital credit card for convenient financial transactions.
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Delivers a versatile platform for secure credit card payment processing.
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Provides credit card solutions tailored for individual consumers.
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Credit cards perosnal line of credit
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Detailed competitors of Guama

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  • Domains and locations
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Latest news on Guama

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Complete news archive for Guama

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  • Older coverage
  • Brand-specific news history

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Frequently Asked Questions about Guama

Guama was founded in 2023 and raised its 1st funding round 1 year after it was founded.

Guama is headquartered in Bogota, Colombia. It is registered at Bogota, Bogota, Colombia.

Alfredo J Prieto is the current CEO of Guama. They have also founded this company.

Guama is a funded company, having raised a total of $1.52M across 2 funding rounds to date.

Guama was founded in 2023 in Bogota, Colombia, within the fintech sector focused on financial inclusion. Credit cards are offered to individuals lacking traditional credit history, with payment behavior reported to build credit profiles. Creditworthiness is assessed using user-shared financial data, bypassing standard checks. Virtual and physical card options are available, alongside progressive credit limit increases and interest-free installment plans. Operations target underserved populations in emerging markets.

Guama's top competitors include Buy Way, vCard and First Progress.

Guama offers Guamacard Clásica and Tarjeta Virtual Gratuita.

Guama has 4 investors. Key investors include Techstars, Salkantay, Story Ventures, and Hustle Fund.

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