Guardian Angel

Manchester, United Kingdom Founded: 2016 • Age: 10 yrs Acquired By Octopus Group
Funeral services are planned and booked via an online platform.
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About Guardian Angel

Guardian Angel is a company based in Manchester (United Kingdom) founded in 2016 was acquired by Octopus Group in December 2022.. Guardian Angel has raised $2.18 million across 2 funding rounds from investors including GC Angels, Fair By Design and Accelerated Digital Ventures. The company has 2 employees as of October 31, 2022. Guardian Angel operates in a competitive market with competitors including Funeral Services Partnership, Settld, Laurel Funerals, Avalon Funeral Plans and Heartlink, among others.

  • Headquarter Manchester, United Kingdom
  • Employees 2 as on 31 Oct, 2022
  • Sectors
    Media & Entertainment
    Technology Business Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
Operational Areas
Media & Entertainment → Digital Media, Publishing & Broadcasting
Technology → Enterprise Software & Productivity Solutions
Business Services → Event, Translation & Local Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $2.18 M (USD)

    in 2 rounds

  • Latest Funding Round
    $1.52 M (USD), Seed

    Jul 06, 2021

  • Investors
    GC Angels

    & 6 more

  • Employee Count
    2

    as on Oct 31, 2022

  • Acquired by
    Octopus Group

    (Dec 12, 2022)

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People of Guardian Angel
Headcount 10-50
Employee Profiles 14
Employee Profiles
People
Eliza Elliott
Head of Brand and Growth Marketing
People
Sam Grice
CEO
People
Daniel Marsh
Director
People
Dylan Burke
Head of Sales

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Funding Insights of Guardian Angel

Guardian Angel has successfully raised a total of $2.18M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1.52 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Seed — $1.5M
  • First Round

    (16 Apr 2019)

  • Investors Count 6
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Seed - Guardian Angel Valuation Fair By Design
Apr, 2019 Amount Seed - Guardian Angel Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Guardian Angel

Guardian Angel has secured backing from 7 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include GC Angels, Fair By Design and Accelerated Digital Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Angel network investing in multiple businesses
Founded Year Domain Location
Seed-stage tech investments are made in UK-based startups.
Founded Year Domain Location
Ascension is recognized as a venture capital firm focused on early-stage tech investments.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Guardian Angel

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Guardian Angel

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Guardian Angel Comparisons

Employees
+
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Competitors of Guardian Angel

Guardian Angel operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Funeral Services Partnership, Settld, Laurel Funerals, Avalon Funeral Plans and Heartlink, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Funeral services provider
domain founded_year HQ Location
Automated death settlement management is facilitated via an online platform.
domain founded_year HQ Location
Funeral homes and services are compared via an online marketplace.
domain founded_year HQ Location
Pre-paid funeral plans are provided across the UK and Europe.
domain founded_year HQ Location
Online platform for funeral planning and family support provided.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Guardian Angel

Frequently Asked Questions about Guardian Angel

When was Guardian Angel founded?

Guardian Angel was founded in 2016 and raised its 1st funding round 3 years after it was founded.

Where is Guardian Angel located?

Guardian Angel is headquartered in Manchester, United Kingdom. It is registered at Manchester, Greater Manchester, United Kingdom.

Is Guardian Angel a funded company?

Guardian Angel is a funded company, having raised a total of $2.18M across 2 funding rounds to date. The company's 1st funding round was a Seed of $654.89K, raised on Apr 16, 2019.

How many employees does Guardian Angel have?

As of Oct 31, 2022, the latest employee count at Guardian Angel is 2.

What does Guardian Angel do?

Guardian Angel was founded in 2016 in Manchester, United Kingdom, as an online platform within the funeral services sector. Operations focus on enabling users to create profiles and share demise notifications across networks. Services provided include management of to-do lists, updates on visiting times and events, access to advisory articles, legal support, coordination of flower and food deliveries, and a collaborative space for memory sharing.

Who are the top competitors of Guardian Angel?

Guardian Angel's top competitors include Funeral Services Partnership, Settld and Laurel Funerals.

Who are Guardian Angel's investors?

Guardian Angel has 7 investors. Key investors include GC Angels, Fair By Design, Accelerated Digital Ventures, Andrew Weisz, and Rod Bulmer.

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