About GudangAda
GudangAda is a company based in Tangerang (Indonesia) founded in 2019 by Steven Sang. GudangAda has raised $125.4 million across 3 funding rounds from investors including Wavemaker Partners, Peak XV Partners and Asia Partners. GudangAda offers products and services including GudangAda App and Wholesale Marketplace. GudangAda operates in a competitive market with competitors including Dagangan, Ralali, Sinbad, IndoTrading and Mbiz, among others.
- Total Equity Funding$125.4M (USD)
in 3 rounds
- Latest Funding Round$100M (USD), Series B
Jul 2021
- InvestorsWavemaker Partners
& 6 more
Products & Services of GudangAda
GudangAda offers a comprehensive portfolio of products and services, including GudangAda App and Wholesale Marketplace.
Mobile app for wholesale buying, selling, and inventory tracking.
Platform for direct product transactions and delivery services.
Apps and channels of GudangAda
its YouTube channel GudangAda has 3.83K subscribers and 30 videos.
Videos from GudangAda
The most watched videos on GudangAda's YouTube channel, GudangAda (3.83K subscribers). Click a video to play it here.
More on GudangAda.
Funding Insights of GudangAda
GudangAda has successfully raised a total of $125.4M across 3 strategic funding rounds. The most recent funding activity was a Series B round of $100 million completed in July 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $125.4M
- Total Rounds 3
- Last Round Series B — $100M
- Investors Count 7
All 3 funding rounds of GudangAda with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $100M | Series B | – | Asia Partners, Alpha Wave Global | |
| May 2020 | $25.4M | Series A | – | Alpha JWC Ventures, Peak XV Partners | – |
| Feb 2020 | – | Seed | – | Alpha JWC Ventures, Wavemaker Partners |
7 investors in total: 7 institutional.
Investors in GudangAda
GudangAda has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Wavemaker Partners, Peak XV Partners and Asia Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Growth equity investments supporting tech entrepreneurs in Southeast Asia. | – | asiapartners.com | - | |
Tech focused VC firm making investment in seed and early stage companies in the US & Asia | – | alphajwc.com | Jakarta, Indonesia | |
Investments in early-stage technology companies are made by Wavemaker Partners. | 2003 | wavemaker.vc | Los Angeles, United States | |
Venture capital firm focused on growth-stage companies | – | alphawaveglobal.com | New York, United States | |
Venture capital firm investing in startups and providing support programs. | 2000 | peakxv.com | Bengaluru, India | |
Venture capital firm focused on multiple sectors | – | falconedgecap.net | New York, United States | |
- | – | pavcap.com.sg | - |
Investor details for GudangAda
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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- Investor portfolios
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People of GudangAda
30 people are tracked at GudangAda (9 in leadership, 3 in board & advisors, 18 in team).
| Name | Role | Group |
|---|---|---|
Steven Sang | Founder & CEO | Leadership |
Farida Osckar | Corporate Treasury And Procurement Head | Leadership |
Andre Widjaja | Chief Business Development | Leadership |
Monica Suteja | VP Partnership & Business Development | Leadership |
Yuliana Lau | VP Operation | Leadership |
F.s. Monica Suteja | VP Partnership & Business Development | Leadership |
Andreas Gandhi Hendra Pratama | Head Of Digital Marketing & Growth | Leadership |
Tirta Hema | PMO Manager, CEO Office | Leadership |
Sandi Paulus | Vice President Logistics | Leadership |
Chandra Tjan | Advisor | Board & advisors |
Abheek Anand | Advisor | Board & advisors |
Paul Santos | Advisor | Board & advisors |
Fachrur Rozi | Software Engineer | Team |
Novianti S.psi | Talent Acquisition | Team |
Yuanita Agata | SVP Marketing & Online Business | Team |
Andi Ahmad Mahdis | Partnership Acquisition Jr. Manager | Team |
Ni Putu Ayu Yuanita Kusumawardani | Senior Partnership Manager | Team |
Cindi Renata Lohanda | Operation Data Officer | Team |
Lutfi Randi | Business Development Supervisor | Team |
Ifa Nur Khoriroh | Partnership Beauty Associate | Team |
10 more people are available in the full profile.
Complete people profiles for GudangAda
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of GudangAda
3 dated milestones of GudangAda across 2 years, from founding to its latest funding, stage changes and deals.
- Founded GudangAda is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $100.0M.
Competitors of GudangAda
GudangAda operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Dagangan, Ralali, Sinbad, IndoTrading and Mbiz, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dagangan.com | 2008 | West Jakarta, Indonesia | $18.1M | – | Multi-category products are distributed online via an Android app. | |
| ralali.com | 2013 | Jakarta, Indonesia | $24.5M | – | Multi-category products are provided via an online B2B marketplace. | |
| sinbad.co.id | 2018 | Jakarta, Indonesia | $5.5M | – | Multi-category products are facilitated through an app-based marketplace for retailers. | |
| indotrading.com | 2012 | West Jakarta, Indonesia | $1.5M | – | Online presence and product promotion for Indonesian SMEs are provided. | |
| mbiz.co.id | 2015 | Jakarta, Indonesia | $92M | – | Multi-category products are provided via an online B2B marketplace. | |
| bhinneka.com | 1993 | Jakarta, Indonesia | $22M | – | Multi-category products are retailed online by Bhinneka. | |
| indonetwork.co.id | 2001 | Jakarta, Indonesia | – | – | An online marketplace and directory for Indonesian businesses is maintained. | |
| yo-kulak.com | 2020 | Semarang, Indonesia | – | – | Operates as an online e-distributor providing a wide range of multi-category products. | |
| padiumkm.id | 2020 | Jakarta, Indonesia | – | – | Provides online marketplace for UMKM to sell goods and services in Indonesia efficiently. |
Detailed competitors of GudangAda
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of GudangAda
The website of GudangAda (gudangada.com) receives about 3K visits a month.
- Monthly visits3K
▲ 91.4% vs previous month
Websites whose visitors overlap most with GudangAda. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| alamisharia.co.id | 100% | 27.2K | #1,041,598 | View details | |
| runsystem.id | 72% | 17.4K | #1,148,928 | View details | |
| ottopay.id | 36% | – | #564,801 | View details |
Latest news on Gudangada
Complete news archive for GudangAda
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to GudangAda
10 companies that operate in the same segment as GudangAda (B2B Marketplaces & Wholesale), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online B2B marketplace connecting buyers and suppliers of diverse industrial products | 1999 | Noida, Uttar Pradesh, India | USD 37.24 M | USD 167.23 M | 6,100 | |
Multi-category products are supplied via a B2B marketplace platform. | 2015 | Singapore, Singapore | USD 470.85 M | USD 642.28 M | 1,331 | |
Multi-category products are facilitated through an online B2B cross-border marketplace. | 1999 | New York, New York, United States | – | USD 144.12 B | 124,320 | |
Online catering marketplace for enterprises | 2007 | Boston, Massachusetts, United States | USD 438.62 M | – | 856 | |
Platform for on-demand distributed manufacturing and prototyping is provided. | 2013 | Gaithersburg, Maryland, United States | USD 203.44 M | USD 686.63 M | 1,090 | |
Digital procurement and supply solutions for construction materials are facilitated. | 2016 | Thane, Maharashtra, India | USD 763.1 M | USD 1.43 B | 1,710 | |
SaaS-based collaborative commerce solutions are provided for brands and retailers. | 2000 | New York, New York, United States | USD 365 M | USD 240.52 M | 1,370 | |
Online application marketplace | 2009 | San Francisco, California, United States | USD 437.8 M | USD 7.59 M | 183 | |
Cross-border B2B wholesale marketplace is operated for small-scale sellers. | 2004 | Beijing, China | USD 45.52 M | – | – | |
AI platform for retail ecommerce management and optimization is provided. | 2012 | Mountain View, California, United States | USD 195.5 M | USD 11.75 M | 256 |
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Frequently Asked Questions about GudangAda
GudangAda was founded in 2019 and raised its 1st funding round 1 year after it was founded.
GudangAda is headquartered in Tangerang, Indonesia. It is registered at Tangerang, Banten, Indonesia.
Steven Sang is the current CEO of GudangAda. They have also founded this company.
GudangAda is a funded company, having raised a total of $125.4M across 3 funding rounds to date.
GudangAda was founded in 2019 in Tangerang, Indonesia, as an online B2B provider of e-commerce software solutions. Operations focus on a suite that supports product discovery, order management, logistics, and payment processing for business stakeholders. A mobile application is offered for Android users to facilitate these functions. The company serves the e-commerce sector, enabling efficient digital transactions across supply chain elements.
GudangAda's top competitors include Ralali, Dagangan and Indonetwork.
GudangAda offers GudangAda App and Wholesale Marketplace.
GudangAda has 7 investors. Key investors include Wavemaker Partners, Peak XV Partners, Asia Partners, Alpha JWC Ventures, and Alpha Wave Global.
GudangAda operates through Pt. Gudang Ada Globalindo.