About Guide
Guide is a Financial Services company based in Sao Paulo (Brazil) founded in 1967, and was acquired by Safra in February 2024. It operates as an investment guidance and brokerage services are offered to clients. Its website guide.com.br draws about 10 thousand monthly visits. Guide offers products and services including Wealth Management, Assessoria Personalizada, and Fundos de Investimentos. Its focus areas include Asset Management, Diversified and Services for Investment Industry. Its legal entity is Guide Investimentos S.A. Its competitors include S&P Global, Bank of America, FIS, State Street and Goldman Sachs and 5 more; 2 of its 10 listed competitors have raised funding.
Company details
Guide Investimentos was established in 1967 in Itaim Bibi, Brazil. Brokerage services and investment guidance are provided within the financial sector. Market expertise is delivered to assist clients in navigating investment options. Clients specific needs are assessed to support informed decision-making processes. Operations focus on brokerage activities tailored to individual requirements in the Brazilian market.
- Investors
- Acquired bySafra
(Feb 2024)
Products & Services of Guide
Guide offers a comprehensive portfolio of products and services, including Wealth Management, Assessoria Personalizada, and Fundos de Investimentos.
Service for managing investments of high-net-worth individuals.
Personalized guidance on selecting investments based on risk profiles.
Funds offering options for emergency reserves and market strategies.
Apps and channels of Guide
its YouTube channel Guide Investimentos has 136K subscribers and 30 videos.
Videos from Guide
The most watched videos on Guide's YouTube channel, Guide Investimentos (136K subscribers). Click a video to play it here.
More on Guide Investimentos.
Investors in Guide
Guide has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Banco Safra.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Banco Safra is recognized for comprehensive banking and investment services. | – | safra.com.br | Brazil |
Investor details for Guide
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Guide
2 dated milestones of Guide across 57 years, from founding to its latest funding, stage changes and deals.
- Founded Guide is founded.
- Exit Acquired by Safra.
Competitors of Guide
Guide has 10 listed competitors in our database, 2 of them funded. They include S&P Global, Bank of America, FIS, State Street and Goldman Sachs, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| spglobal.com | 1917 | New York, United States | $8M | 5,000 | Platform offering business intelligence solutions that combine data and actionable analytics for clients | |
| bankofamerica.com | 1904 | Charlotte, United States | – | 208,000 | Commercial banking and asset management services are offered worldwide. | |
| fisglobal.com | 1968 | Jacksonville, United States | – | 22,604 | Software suites for banks and financial institutions are provided. | |
| statestreet.com | 1792 | Boston, United States | – | 46,000 | Financial services are provided to asset managers worldwide. | |
| goldmansachs.com | 1869 | New York, United States | – | 333 | Investment banking services are delivered across multiple financial sectors. | |
| warren.com.br | 2014 | Porto Alegre, Brazil | $104.51M | – | Diversified investment management services are provided to clients. | |
| simcorp.com | 1971 | Copenhagen, Denmark | – | 1,906 | Front and back-office solutions are delivered for investment managers. | |
| sundarammutual.com | 1996 | Chennai, India | – | 363 | An investment management firm specializing in diversified funds and portfolios. | |
| modalmais.com.br | 2015 | Sao Paulo, Brazil | – | – | Investment management firm | |
| guideinvestimentos.com.br | 1967 | Brazil | – | – | Provider of financial services for investment industry |
Detailed competitors of Guide
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Guide
The website of Guide (guide.com.br) receives about 10.2K visits a month.
- Monthly visits10.2K
▲ 22.6% vs previous month
Websites whose visitors overlap most with Guide. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
novafutura.com.br | novafutura.com.br | 100% | – | #524,058 | β |
sejabtg.com | sejabtg.com | 99% | – | #864,345 | β |
| ativainvestimentos.com.br | 99% | – | #616,485 | View details | |
| terrainvestimentos.com.br | 91% | 24.6K | #712,348 | View details | |
| brltrust.com.br | 85% | 2.1K | #7,264,982 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 21 similar websites and full traffic analytics for Guide
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Asset Management
10 companies that operate in the same segment as Guide (Asset Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Digital entertainment, e-commerce, and financial services are provided globally. | 2006 | Singapore, Singapore, Singapore | USD 721.47 M | USD 22.94 B | 3,733 | |
Provider of brokerage accounts, retirement planning, wealth management, and trading platforms | 1946 | Boston, Massachusetts, United States | USD 517.99 M | – | – | |
Provides mutual funds management and financial advisory services. | 1987 | Mumbai, Maharashtra, India | – | – | – | |
Global banking, investment, and wealth management services are offered worldwide. | 1974 | London, England, United Kingdom | – | USD 6.37 B | 7,550 | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | Paris, France | – | USD 128.35 B | 100,040 | |
Diversified investment management services are offered across multiple asset classes. | 2001 | Rio De Janeiro, Rio De Janeiro, Brazil | USD 273 M | – | – | |
Mutual funds, portfolio management, and retirement planning services are offered. | 2001 | Mumbai, Maharashtra, India | USD 142.4 M | USD 180.76 M | 1,840 | |
Investment banking services are delivered across multiple financial sectors. | 1869 | New York, New York, United States | – | USD 126.21 B | 46,500 | |
Universal banking and financial advisory services are provided globally. | 1865 | London, England, United Kingdom | – | USD 141.4 B | 211,000 | |
Insurance and asset management services are offered in multiple regions. | 1696 | London, England, United Kingdom | – | USD 78.79 B | 29,090 |
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Related news about Guide
Complete news archive for Guide
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Guide
Guide was founded in 1967.
Guide is headquartered in Sao Paulo, Brazil. It is registered at Sao Paulo, Sao Paulo, Brazil.
Guide Investimentos was established in 1967 in Itaim Bibi, Brazil. Brokerage services and investment guidance are provided within the financial sector. Market expertise is delivered to assist clients in navigating investment options. Clients specific needs are assessed to support informed decision-making processes. Operations focus on brokerage activities tailored to individual requirements in the Brazilian market.
Guide's top competitors include Goldman Sachs, S&P Global and Bank of America.
Guide offers Wealth Management, Assessoria Personalizada, and Fundos de Investimentos.
Guide has 1 investor. Key investors include Banco Safra.
Guide operates through Guide Investimentos S.A..
Yes. Guide was acquired by Safra in February 2024.

