About GuideOne
GuideOne is a Financial Services company based in Des Moines (United States) founded in 1947, and was acquired by Bain Capital in December 2023. Property and casualty insurance is offered by GuideOne. GuideOne has raised $50 million across 1 funding round from investors including Kansas City Life Insurance Company and Bain Capital Insurance. Its website guideone.com draws about 13 thousand monthly visits. GuideOne offers products and services including Insurance Policies, Claims Services, and Value-Added Services. Its focus areas include Insurance Carriers, Property & Casualty and Diversified. Its legal entity is GUIDEONE MUTUAL INSURANCE COMPANY. Its competitors include National General Insurance, AmTrust Financial and The Hartford; 1 of its 3 listed competitors has raised funding.
Company details
GuideOne was established in 1947 as a property and casualty insurance provider. Operations are centered in Des Moines, United States, with services focused on coverage for commercial and personal risks, including liability, property damage, and workers compensation. Policies are tailored for sectors such as education, nonprofits, and small businesses. Underwriting and claims handling are managed through a network of agents across the country.
- Headquarters Des Moines, United States
- Stage Acquired
- SectorsFinancial Services
- Website category Finance · Insurance
- Email••••••••
- Phone•••• ••••
- Website guideone.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Kansas City Life Insurance Company (Apr 2003)
- Legal Name Guideone Mutual Insurance Company
- Total Equity Funding$50M (USD)
in 1 rounds
- Latest Funding Round$50M (USD), Series B
Dec 2017
- InvestorsKansas City Life Insurance Company
& 1 more
- Acquired by
Products & Services of GuideOne
GuideOne offers a comprehensive portfolio of products and services, including Insurance Policies, Claims Services, and Value-Added Services.
Provides coverage for religious and nonprofit entities
Handles claims processing and support for policyholders
Offers resources like safety libraries and risk assessments
Apps and channels of GuideOne
its YouTube channel GuideOne Insurance has 325 subscribers and 26 videos.
Videos from GuideOne
The most watched videos on GuideOne's YouTube channel, GuideOne Insurance (325 subscribers). Click a video to play it here.
More on GuideOne Insurance.
Funding Insights of GuideOne
GuideOne has successfully raised a total of $50M through 1 strategic funding round. The most recent funding activity was a Series B round of $50 million completed in December 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $50M
- Total Rounds 1
- Last Round Series B — $50M
- First Round $50M
(Dec 2017)
All 1 funding rounds of GuideOne with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2017 | $50M | Series B | – | – | – |
2 investors in total: 2 institutional.
Investors in GuideOne
GuideOne has secured backing from 2 investors. Prominent investors backing the company include Kansas City Life Insurance Company and Bain Capital Insurance.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Limited information available | 1895 | kclife.com | Kansas City, United States | |
Bain Capital Insurance is focused on insurance industry investments. | baincapitalinsurance.com | Boston, United States |
Investor details for GuideOne
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of GuideOne
39 people are tracked at GuideOne (17 in leadership, 7 in board & advisors, 15 in team).
| Name | Role | Group |
|---|---|---|
Bernard Hengesbaugh | President & CEO | Leadership |
Andy Noga | Senior Vice President, General Counsel, Corporate Secretary & Chief Compliance Officer | Leadership |
Ken Cadematori | SVP & CFO | Leadership |
Adam Niebrugge | SVP & Chief Actuary & Risk Officer | Leadership |
Lori Chappell | VP, Corporate Communications & Marketing | Leadership |
Christina Meyer | Vice President Non-profit And Human Services | Leadership |
Andrea Odefey | Director Of Finance | Leadership |
Dennis Basden | Sales Director, Al, La, MS | Leadership |
Rick Beam | Enterprise Risk Management Director | Leadership |
Gary Gibson | Sales Director | Leadership |
Chuck Smith | Inside Sales Director For Ten States For Guideone Insurance | Leadership |
Brian Hughes | Sr. Vp, Investments & Chief Investment Officer | Leadership |
Andrejs Krutainis | Vice President / Head Of Religious Organizations Business Segment And Large Workers Compensation | Leadership |
Emily Edmundson | Vice President, Chief Claims Litigation Counsel | Leadership |
Lori Hartman | Director Of Distribution And Operations | Leadership |
Joseph Pitts - Retired | Director Of Workers Compensation, CWC | Leadership |
Trent Vaughn | Vice President, Pricing | Leadership |
Carol Sanders | Member Board Of Directors | Board & advisors |
H. Lynn Horak | Chair | Board & advisors |
Robert Morette | Director | Board & advisors |
19 more people are available in the full profile.
Complete people profiles for GuideOne
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of GuideOne
4 dated milestones of GuideOne across 76 years, from founding to its latest funding, stage changes and deals.
- Founded GuideOne is founded.
- Exit Acquired by Kansas City Life Insurance Company.
- Funding First funding round of $50.0M.
- Exit Acquired by Bain Capital.
Competitors of GuideOne
GuideOne has 3 listed competitors in our database, 1 of them funded. They include National General Insurance, AmTrust Financial and The Hartford.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| nationalgeneral.com | 1939 | New York, United States | $229.07M | Property and casualty insurance is provided by National General Insurance. | ||
| amtrustfinancial.com | 1998 | New York, United States | 9,300 | Property and casualty insurance company | ||
| thehartford.com | 1810 | Hartford, United States | 18,700 | Insurance, benefits, and mutual funds are provided in financial services. |
Detailed competitors of GuideOne
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of GuideOne
The website of GuideOne (guideone.com) receives about 12.6K visits a month and ranks #1,933,642 among all websites worldwide, #6,280 in Insurance.
- Monthly visits12.6K
▲ 3.8% vs previous month
- Unique visitors6.3K
per month
- Global rank#1,933,642
among all websites
- Category rank#6,280
Finance · Insurance
- Bounce rate43%
- Pages per visit1.8
- Average visit25 sec
- DevicesDesktop 55% · Mobile 45%
Websites whose visitors overlap most with GuideOne. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| safeco.com | 100% | 1.8M | #19,828 | View details | |
| libertymutual.com | 99% | #7,283 | View details | ||
| churchmutual.com | 90% | 27.5K | #617,163 | View details | |
| brotherhoodmutual.com | 83% | 78.3K | #525,905 | View details | |
| travelers.com | 83% | 3.1M | #11,663 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 18 similar websites and full traffic analytics for GuideOne
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 18 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Insurance & Risk Management
3 companies that operate in the same segment as GuideOne (Insurance & Risk Management) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | |||
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States |
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Related news about Guideone
Complete news archive for GuideOne
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about GuideOne
GuideOne was founded in 1947 and raised its 1st funding round 70 years after it was founded.
GuideOne is headquartered in Des Moines, United States. It is registered at Des Moines, Iowa, United States.
GuideOne is a funded company, having raised a total of $50M across 1 funding round to date. The company's 1st funding round was a Series B of $50M, raised on Dec 2017.
GuideOne was established in 1947 as a property and casualty insurance provider. Operations are centered in Des Moines, United States, with services focused on coverage for commercial and personal risks, including liability, property damage, and workers compensation. Policies are tailored for sectors such as education, nonprofits, and small businesses. Underwriting and claims handling are managed through a network of agents across the country.
GuideOne's top competitors include National General Insurance, AmTrust Financial and The Hartford.
GuideOne offers Insurance Policies, Claims Services, and Value-Added Services.
GuideOne has 2 investors. Key investors include Kansas City Life Insurance Company, and Bain Capital Insurance.
GuideOne operates through Guideone Mutual Insurance Company.
Yes. GuideOne was acquired by Kansas City Life Insurance Company in April 2003.