About Gumtree
Gumtree is a company based in Cape Town (South Africa) founded in 2005 was acquired by Impresa Capital in July 2022. It operates as a Two-Sided Marketplace and Advertising Model. Gumtree offers products and services including Classifieds Platform and Pay & Ship. Gumtree operates in a competitive market with competitors including Heimkaup.is, Bland.is, Hopkaup, Mynto and Aflixa Marketplace, among others.
- Headquarter Cape Town, South Africa
- SectorsRetail
- Email••••••••
- Website gumtree.co.za
- Social LinkedIn X Facebook YouTube
- Acquired by Impresa Capital (Jul 2022)
- Legal Name Gumtree South Africa (Pty) Ltd
- Investors
- Acquired byImpresa Capital
(Jul 2022)
Products & Services of Gumtree
Gumtree offers a comprehensive portfolio of products and services, including Classifieds Platform and Pay & Ship.
A platform for buying and selling various items.
A secure shipping and payment solution offered.
Apps and channels of Gumtree
Gumtree publishes 1 mobile app with over 5M+ downloads; its YouTube channel Gumtree SA has 7.3K subscribers and 30 videos.
Videos from Gumtree
The most watched videos on Gumtree's YouTube channel, Gumtree SA (7.3K subscribers). Click a video to play it here.
More on Gumtree SA.
Investors in Gumtree
Gumtree has secured backing from 1 investor. Prominent investors backing the company include Impresa Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | impresacapital.com | - |
Investor details for Gumtree
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Gumtree
2 dated milestones of Gumtree across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Gumtree is founded.
- Exit Acquired by Impresa Capital.
Competitors of Gumtree
Gumtree operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Heimkaup.is, Bland.is, Hopkaup, Mynto and Aflixa Marketplace, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| heimkaup.is | 2013 | Kopavogur, Iceland | – | – | Multi-category products are retailed online by Heimkaup.is. | |
| bland.is | 2010 | Kopavogur, Iceland | – | – | Multi-category products and services are listed on an online platform. | |
| hopkaup.is | 2010 | Kopavogur, Iceland | – | – | Online retailer offering multi-category products and services | |
| mynto.is | 2019 | Reykjavik, Iceland | – | – | Multicategory products are offered via an online retail platform. | |
| aflixamarketplace.com | 2022 | Reykjavik, Iceland | – | – | Operates an online marketplace featuring products across multiple categories. | |
| dailyobjects.shop | 2021 | Iceland | – | – | Operates an online retail platform with products across various categories. | |
| discoverbeyond.shop | 2022 | Iceland | – | – | Manages an e-commerce store offering a variety of consumer products. |
Detailed competitors of Gumtree
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Gumtree
The website of Gumtree (gumtree.co.za) receives about 2.9M visits a month.
- Monthly visits2.9M
▼ 8.6% vs previous month
Websites whose visitors overlap most with Gumtree. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| junkmail.co.za | 100% | – | #76,523 | View details | |
locanto.co.za | locanto.co.za | 60% | – | #52,308 | – |
cashcrusaders.co.za | cashcrusaders.co.za | 58% | – | #25,828 | – |
olx.co.za | olx.co.za | 58% | – | #2,168,351 | – |
game.co.za | game.co.za | 57% | – | #16,441 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Gumtree
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Latest news on Gumtree
Complete news archive for Gumtree
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Gumtree
10 companies that operate in the same segment as Gumtree (Marketplaces & General E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category consumer products are offered via an online marketplace platform. | 2007 | Bengaluru, Karnataka, India | USD 12.12 B | – | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Multi-category consumer products are sold via an online marketplace. | 2010 | Seoul, South Korea | USD 3.9 B | USD 34.53 B | 95,000 | |
Multi-category products are sold via an online marketplace platform. | 2012 | Singapore, Singapore | USD 689.63 M | – | – | |
Multi-category products are offered through an online marketplace. | 1994 | Seattle, Washington, United States | USD 8 M | – | – | |
Multi-category second-hand products are offered via online marketplace platform. | 2007 | Moscow, Russia | USD 161 M | – | – | |
Used multi-category products are traded on an online marketplace platform. | 2013 | Minato, Tokyo, Japan | USD 117.3 M | USD 1.41 B | – | |
Multi-category consumer products are sold via an online marketplace platform. | 1999 | Buenos Aires, Argentina | – | USD 28.89 B | 84,210 | |
App-based marketplace and classified platform for multi-category products | 2013 | Barcelona, Catalonia, Spain | USD 370.56 M | – | – | |
Multi-category consumer products are offered via an online marketplace. | 1998 | Moscow, Russia | USD 442.27 M | – | – |
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Frequently Asked Questions about Gumtree
Gumtree was founded in 2005.
Gumtree is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
A digital marketplace is provided by Gumtree South Africa, enabling users to buy and sell a wide range of products and services. Various categories including automotive, electronics, property, and jobs are covered. Safe transaction features like Pay Ship are integrated to enhance user experience. Operations are focused in South Africa, connecting buyers and sellers across multiple sectors.
Gumtree's top competitors include Heimkaup.is, Bland.is and Mynto.
Gumtree offers Classifieds Platform and Pay & Ship.
Gumtree has 1 investor. Key investors include Impresa Capital.
Gumtree operates through Gumtree South Africa (Pty) Ltd.
Yes. Gumtree was acquired by Impresa Capital in July 2022.
Yes. Gumtree publishes Gumtree SA | Buy. Sell. Save., with over 5 million downloads.
The website of Gumtree receives about 2.9 million visits a month.