About Guylian
Guylian is a Consumer company based in Sint-niklaas (Belgium) founded in 1958, and was acquired by Lotte Wellfood in June 2008. It operates as a chocolate brand. Its chief executive is Greg Rosendahl. Its website guylian.com draws about 53 thousand monthly visits. Guylian offers products and services including Seashells, Dark Praliné Seashells, Temptations, Seahorses, and Chocolate Tablets. Its focus areas include Food and Agriculture, Food & Beverage Products, Convenience Foods and Snacks. Its competitors include Cadbury, Belcolade, Galler, Baronie and Libeert and 3 more.
Company details
Guylian was established in 1958 in Sint Niklaas, Belgium, as a chocolate brand within the confectionery sector. Products such as dark chocolate-coated blueberries and original seashell shapes are manufactured in various flavors. Operations focus on production and online sales through the companys domain. Leadership is provided by CEO and President Greg Rosendahl, with distribution centered in Europe.
- Headquarters Sint-niklaas, Belgium
- Stage Acquired
- SectorsConsumer
- Phone•••• ••••
- Website guylian.com
- Social LinkedIn X Facebook Instagram
- Acquired by Lotte Wellfood (Jun 2008)
- Legal Name Guylian
- Investors
- Acquired byLotte Wellfood
(Jun 2008)
Products & Services of Guylian
Guylian offers a comprehensive portfolio of products and services, including Seashells, Dark Praliné Seashells, Temptations, Seahorses, and Chocolate Tablets.
Iconic Belgian chocolates shaped like seashells with hazelnut filling.
Dark chocolate seashells filled with praliné for a rich taste.
Wrapped chocolates offering various flavors and natural ingredients.
Shaped chocolates made with sustainable, natural Belgian chocolate.
Tablets of premium chocolate without palm oil or soy.
Investors in Guylian
Guylian has secured backing from 1 investor. Prominent investors backing the company include Lotte Wellfood.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Brand of chocolates and gummies | 1967 | lottewellfood.com | Seoul, South Korea |
Investor details for Guylian
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People of Guylian
8 people are tracked at Guylian (2 in leadership, 6 in team).
| Name | Role | Group |
|---|---|---|
Greg Rosendahl | CEO & President | Leadership |
Edwin Vos | Sales Director | Leadership |
Hanna Kirchner | Trade Marketing Manager | Team |
Liesbeth Coppens | Sr Global Communication Manager | Team |
Cynthia Sambula | Chef De Partie | Team |
Henrik D'Hondt | Sales Manager Asia Pacific | Team |
Nick Bruwaert | Sales Manager Benelux | Team |
Tom Verschueren | Senior Sales Manager Western Europe & The Americas | Team |
Complete people profiles for Guylian
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Timeline of Guylian
2 dated milestones of Guylian across 50 years, from founding to its latest funding, stage changes and deals.
- Founded Guylian is founded.
- Exit Acquired by Lotte Wellfood.
Competitors of Guylian
Guylian has 8 listed competitors in our database. They include Cadbury, Belcolade, Galler, Baronie and Libeert, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| cadbury.co.uk | 1824 | Bournville, United Kingdom | – | 250 | Confectionery products are manufactured and distributed globally by Cadbury. | |
| belcolade.com | 1988 | Groot-bijgaarden, Belgium | – | 735 | Produces premium chocolate, decorations, and cocoa ingredients for industry professionals. | |
| galler.com | 1997 | Herstal, Belgium | – | 129 | Chocolates are produced and branded by Galler in Belgium. | |
| baronie.com | 1920 | Bruges, Belgium | – | 242 | International chocolate manufacturing and supply for brands and consumers. | |
| libeert.com | 1923 | Mouscron, Belgium | – | 133 | Brand of chocolate | |
| thebelgian.com | 1956 | Herentals, Belgium | – | 136 | Chocolates are produced and branded by The Belgian in Belgium. | |
| pralibel.be | 1955 | Anzegem, Belgium | – | 138 | Non-GMO chocolates are produced and distributed by Pralibel. | |
| gudrungroup.be | 1942 | Antwerp, Belgium | – | – | Chocolates and truffles are produced and branded by Gudrun Group. |
Detailed competitors of Guylian
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Web traffic of Guylian
The website of Guylian (guylian.com) receives about 52.9K visits a month.
- Monthly visits52.9K
▲ 12.5% vs previous month
Websites whose visitors overlap most with Guylian. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
guylianbelgianchocolate.com | guylianbelgianchocolate.com | 100% | – | – | – |
| 28black.com | 92% | 2.1K | #8,003,713 | View details | |
britshop.ca | britshop.ca | 66% | – | #1,729,393 | – |
uitpaulineskeuken.nl | uitpaulineskeuken.nl | 62% | – | #34,352 | – |
neuhaus-online-store.com | neuhaus-online-store.com | 48% | – | – | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 8 similar websites and full traffic analytics for Guylian
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Top companies in Food & Beverage Products & Processing
10 companies that operate in the same segment as Guylian (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 228.42 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Meat and seafood products are delivered via an online platform. | 2015 | Bengaluru, Karnataka, India | USD 564.84 M | USD 97.26 M | 2,828 | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 |
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Related news about Guylian
Complete news archive for Guylian
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Frequently Asked Questions about Guylian
Guylian was founded in 1958.
Guylian is headquartered in Sint-niklaas, Belgium. It is registered at Sint-niklaas, East Flanders, Belgium.
Greg Rosendahl is the current CEO of Guylian.
Guylian was established in 1958 in Sint Niklaas, Belgium, as a chocolate brand within the confectionery sector. Products such as dark chocolate-coated blueberries and original seashell shapes are manufactured in various flavors. Operations focus on production and online sales through the companys domain. Leadership is provided by CEO and President Greg Rosendahl, with distribution centered in Europe.
Guylian's top competitors include Cadbury, Gudrun Group and The Belgian.
Guylian offers Seashells, Dark Praliné Seashells, Temptations, Seahorses, and Chocolate Tablets.
Guylian has 1 investor. Key investors include Lotte Wellfood.
Guylian operates through Guylian.
Yes. Guylian was acquired by Lotte Wellfood in June 2008.

