About Gwella
Gwella is a Consumer company based in Toronto (Canada) founded in 2020. Mushroom products are branded and distributed by Gwella in Canada. Gwella has raised $1.5 million across 1 funding round from investors including Palo Santo, The Conscious Fund and Vice Ventures. The company has 28 employees. Its focus areas include Food and Agriculture, Food & Beverage Products, Multi-category and Consumer Goods. Its competitors include Above Food and New School Foods; 1 of its 2 listed competitors has raised funding.
Company details
Gwella was established in 2020 and is based in Toronto, Canada. Operations focus on the mushroom sector, where various mushroom-based products are developed and marketed through the companys domain, gwellamushrooms.com. The brand emphasizes mushroom offerings for consumer use, with activities centered on production and distribution within the food and agriculture industry. Geographic scope remains primarily in Canada, supporting local and potential broader market access.
- Headquarters Toronto, Canada
- Employees 28
- SectorsConsumer
- Website category Health · Addictions
- Email••••••••
- Website gwellamushrooms.com
- Social LinkedIn X Facebook Instagram
- Total Equity Funding$1.5M (USD)
in 1 rounds
- Latest Funding Round$1.5M (USD), Seed
Jun 2021
- InvestorsPalo Santo
& 4 more
- Employee Count28
Funding Insights of Gwella
Gwella has successfully raised a total of $1.5M through 1 strategic funding round. The most recent funding activity was a Seed round of $1.5 million completed in June 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.5M
- Total Rounds 1
- Last Round Seed — $1.5M
- First Round $1.5M
(Jun 2021)
- Investors Count 5
All 1 funding rounds of Gwella with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2021 | $1.5M | Seed | – | Palo Santo, The Conscious Fund | – |
5 investors in total: 5 institutional.
Investors in Gwella
Gwella has secured backing from 5 investors, including venture fund investors. Prominent investors backing the company include Palo Santo, The Conscious Fund and Vice Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Limited information is provided about Palo Santo's activities. | palosanto.vc | |||
Ethical venture capital investments are made in psychedelic medicine. | theconscious.fund | |||
Early stage venture capital fund focused on stigmatized industries is operated. | 2018 | viceventures.com | New York, United States | |
Early-stage investments are made by Ambria Capital in innovative sectors. | ambriacap.com | |||
Vine Ventures is focused on health and wellness investments. | vine.vc |
Investor details for Gwella
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- Complete investor list
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People of Gwella
3 people are tracked at Gwella (3 in leadership); the tracked headcount is 28.
| Name | Role | Group |
|---|---|---|
Peter Reitano | Founder | Leadership |
Daniel Sanders | Chief Scientific Officer | Leadership |
Martin Betoni | Chief Revenue Officer | Leadership |
Complete people profiles for Gwella
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Team structure
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Timeline of Gwella
2 dated milestones of Gwella across 1 years, from founding to its latest funding, stage changes and deals.
- Founded Gwella is founded.
- Funding First funding round of $1.5M.
Competitors of Gwella
Gwella has 2 listed competitors in our database, 1 of them funded. They include Above Food and New School Foods.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| abovefood.com | 2019 | Canada | Plant-based protein products are branded and offered by Above Food. | |||
| newschoolfoods.co | 2020 | Toronto, Canada | $18M | Brand of plant based foods |
Detailed competitors of Gwella
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- Full competitor set
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Web traffic of Gwella
Websites that share an audience with Gwella (gwellamushrooms.com).
- Global rank#10,574,711
among all websites
- Category rank#5,705
Health · Addictions
- Bounce rate54%
- Pages per visit1.7
- Average visit42 sec
- DevicesDesktop 49% · Mobile 51%
Websites whose visitors overlap most with Gwella. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| healingmaps.com | 100% | 30.5K | #1,284,704 | View details | |
tripsafe.org | tripsafe.org | 97% | #1,688,481 | – | |
shroombros.co | shroombros.co | 95% | #315,322 | – | |
| thethirdwave.co | 91% | 41.7K | #704,102 | View details | |
psychedelicspotlight.com | psychedelicspotlight.com | 91% | #1,301,640 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Gwella
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- 11 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Gwella
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Frequently Asked Questions about Gwella
Gwella was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Gwella is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Gwella is a funded company, having raised a total of $1.5M across 1 funding round to date. The company's 1st funding round was a Seed of $1.5M, raised on Jun 2021.
Gwella has 28 employees.
Gwella was established in 2020 and is based in Toronto, Canada. Operations focus on the mushroom sector, where various mushroom-based products are developed and marketed through the companys domain, gwellamushrooms.com. The brand emphasizes mushroom offerings for consumer use, with activities centered on production and distribution within the food and agriculture industry. Geographic scope remains primarily in Canada, supporting local and potential broader market access.
Gwella's top competitors include New School Foods and Above Food.
Gwella has 5 investors. Key investors include Palo Santo, The Conscious Fund, Vice Ventures, Ambria Capital, and Vine Ventures.