About Habit Factory
Habit Factory is a company based in Seoul (South Korea) founded in 2016 by Dong Ik Lee.. Habit Factory has raised $7.31 million across 4 funding rounds from investors including Shinhan Financial Group, Translink Investment and Z Venture Capital. Habit Factory offers products and services including Signal Planner, Signal Flow, and Signal Financial Lab. Habit Factory operates in a competitive market with competitors including Goodrich App, Bodak, Di Lemon and 99Percent, among others.
- Headquarter Seoul, South Korea
- Founders Dong Ik Lee
-
Sectors
Financial ServicesTechnology
-
Email
***********
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Habitfactory Co., Ltd.
-
Annual Revenue
-
Net Profit
-
EBITDA
-
Total Equity Funding
$7.31 M (USD)
in 4 rounds
-
Latest Funding Round
-
Investors
Shinhan Financial Group
& 2 more
-
Employee Count
Employee Count
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Habit Factory
Habit Factory offers a comprehensive portfolio of products and services, including Signal Planner, Signal Flow, and Signal Financial Lab. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
App for accurate insurance data analysis and management.
Platform to streamline insurance consultation processes.
Service for insurance advice and product recommendations.
Funding Insights of Habit Factory
Habit Factory has successfully raised a total of $7.31M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Last Round
-
First Round
First Round
(22 Jul 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2025 | Amount | Series C - Habit Factory | Valuation |
investors |
|
| Oct, 2023 | Amount | Series B - Habit Factory | Valuation | Shinhan Financial Group |
|
| Apr, 2020 | Amount | Series A - Habit Factory | Valuation | Translink Investment |
|
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Habit Factory
Habit Factory has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Shinhan Financial Group, Translink Investment and Z Venture Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Financial group
|
Founded Year | Domain | Location | |
|
Early-stage VC firm
|
Founded Year | Domain | Location | |
|
Investments are made in innovative startups by Z Venture Capital.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Habit Factory
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Habit Factory
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Habit Factory Comparisons
Competitors of Habit Factory
Habit Factory operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Goodrich App, Bodak, Di Lemon and 99Percent, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
An insurance comparison and policy management platform for users.
|
|
| domain | founded_year | HQ Location |
Insurance data for consumers is integrated and managed centrally.
|
|
| domain | founded_year | HQ Location |
Insurance policy management and consultation apps are offered.
|
|
| domain | founded_year | HQ Location |
App-based platform for consumer insurance policy management is provided.
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Latest news on Habit Factory
Frequently Asked Questions about Habit Factory
When was Habit Factory founded?
Habit Factory was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Where is Habit Factory located?
Habit Factory is headquartered in Seoul, South Korea.
Who is the current CEO of Habit Factory?
Dong Ik Lee is the current CEO of Habit Factory. They have also founded this company.
Is Habit Factory a funded company?
Habit Factory is a funded company, having raised a total of $7.31M across 4 funding rounds to date. The company's 1st funding round was a Series A of $1.65M, raised on Jul 22, 2019.
What does Habit Factory do?
Habit Factory was established in 2016 in Seoul, South Korea, within the fintech sector focused on insurance management. An app-based platform is operated for consumers, enabling insurance analysis, billing processes, and personalized recommendations. Insights into daily consumption patterns are provided, alongside tools for household bill management. Availability is ensured on both Android and iOS devices for user accessibility.
Who are the top competitors of Habit Factory?
What products or services does Habit Factory offer?
Habit Factory offers Signal Planner, Signal Flow, and Signal Financial Lab.
Who are Habit Factory's investors?
Habit Factory has 3 investors. Key investors include Shinhan Financial Group, Translink Investment, and Z Venture Capital.