About Habit Factory
Habit Factory is a Financial Services company based in Seoul (South Korea) founded in 2016 by Dong Ik Lee. Consumer insurance and household bills are managed via mobile app. It operates in the Financial Services and Technology sectors. Habit Factory has raised $7.31 million across 4 funding rounds from investors including Shinhan Financial Group, Translink Investment and Z Venture Capital. Its chief executive, as recorded, is Dong Ik Lee. Habit Factory offers products and services including Signal Planner, Signal Flow, and Signal Financial Lab. Its focus areas include FinTech, Internet First Insurance Platforms, Consumer Insurance Management and Diversified. Its legal entity is Habitfactory Co., Ltd. Its competitors include Goodrich App, Bodak and Di Lemon.
Company details
Habit Factory was established in 2016 in Seoul, South Korea, within the fintech sector focused on insurance management. An app-based platform is operated for consumers, enabling insurance analysis, billing processes, and personalized recommendations. Insights into daily consumption patterns are provided, alongside tools for household bill management. Availability is ensured on both Android and iOS devices for user accessibility.
- Headquarters Seoul, South Korea
- Founders Dong Ik Lee
- SectorsFinancial ServicesTechnology
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website habitfactory.co
- Social LinkedIn Facebook YouTube
- Legal Name Habitfactory Co., Ltd.
- Total Equity Funding$7.31M (USD)
in 4 rounds
- InvestorsShinhan Financial Group
& 2 more
Products & Services of Habit Factory
Habit Factory offers a comprehensive portfolio of products and services, including Signal Planner, Signal Flow, and Signal Financial Lab.
App for accurate insurance data analysis and management.
Platform to streamline insurance consultation processes.
Service for insurance advice and product recommendations.
Apps and channels of Habit Factory
its YouTube channel 시그널플래너 has 677 subscribers and 30 videos.
Videos from Habit Factory
The most watched videos on Habit Factory's YouTube channel, 시그널플래너 (677 subscribers). Click a video to play it here.
More on 시그널플래너.
Funding Insights of Habit Factory
Habit Factory has successfully raised a total of $7.31M across 4 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.31M
- Total Rounds 4
- First Round $848,000
(Jul 2019)
- Investors Count 3
All 4 funding rounds of Habit Factory with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2025 | Series C | β | β | ||
| Oct 2023 | $4.81M | Series B | β | Shinhan Financial Group | β |
| Apr 2020 | $1.65M | Series A | β | Translink Investment | β |
| Jul 2019 | $848,000 | Series A | β | Translink Investment | β |
3 investors in total: 3 institutional.
Investors in Habit Factory
Habit Factory has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Shinhan Financial Group, Translink Investment and Z Venture Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Financial group | 1982 | shinhangroup.com | Seoul, South Korea | |
Early-stage VC firm | translink.kr | Seoul, South Korea | ||
Investments are made in innovative startups by Z Venture Capital. | zvc.vc | Chiyoda City, Japan |
Investor details for Habit Factory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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Verified entity values are shown only after access is granted.
People of Habit Factory
2 people are tracked at Habit Factory (2 in leadership).
| Name | Role | Group |
|---|---|---|
Dong Ik Lee | Founder & Co-CEO | Leadership |
Yuno Jung | Co-CEO | Leadership |
Complete people profiles for Habit Factory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Habit Factory
3 dated milestones of Habit Factory across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Habit Factory is founded.
- Funding First funding round of $848K.
- Funding Latest funding round, Series C,.
Competitors of Habit Factory
Habit Factory has 3 listed competitors in our database. They include Goodrich App, Bodak and Di Lemon.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| goodrichapp.com | 1958 | Seoul, South Korea | An insurance comparison and policy management platform for users. | |||
| bodoc.kr | 2018 | Seoul, South Korea | Insurance data for consumers is integrated and managed centrally. | |||
| dlemon.co.kr | 2016 | Seoul, South Korea | Insurance policy management and consultation apps are offered. |
Detailed competitors of Habit Factory
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Habit Factory
The website of Habit Factory (habitfactory.co) receives about 4.3K visits a month.
- Monthly visits4.3K
▼ 31.2% vs previous month
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Related news about Habit Factory
Complete news archive for Habit Factory
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Frequently Asked Questions about Habit Factory
Habit Factory was founded in 2016 and raised its 1st funding round 3 years after it was founded.
Habit Factory is headquartered in Seoul, South Korea.
Dong Ik Lee is the CEO of Habit Factory, as recorded in our data. They have also founded this company.
Habit Factory is a funded company, having raised a total of $7.31M across 4 funding rounds to date. The company's 1st funding round was a Series A of $848K, raised on Jul 2019.
Habit Factory was established in 2016 in Seoul, South Korea, within the fintech sector focused on insurance management. An app-based platform is operated for consumers, enabling insurance analysis, billing processes, and personalized recommendations. Insights into daily consumption patterns are provided, alongside tools for household bill management. Availability is ensured on both Android and iOS devices for user accessibility.
Habit Factory's top competitors include Bodak, Di Lemon and Goodrich App.
Habit Factory offers Signal Planner, Signal Flow, and Signal Financial Lab.
Habit Factory has 3 investors. Key investors include Shinhan Financial Group, Translink Investment, and Z Venture Capital.
Habit Factory operates through Habitfactory Co., Ltd..