About Haglfs
Haglfs is a Retail company based in Jarfalla (Sweden) founded in 1914, and was acquired by LionRock Capital in December 2023. Outdoor apparel and equipment are designed and manufactured for activities. It operates in the Retail and Consumer sectors. Its website haglofs.com draws about 350 thousand monthly visits. Haglfs offers products and services including Magma Collection, SS25 News, and Haglöfs Equipment. Its focus areas include Consumer Goods, Sports Equipment, Outdoor Sports and Multi-Sports. Its legal entity is Haglöfs AB. Its competitors include RevolutionRace, Peak Performance and Stellar Equipment; 1 of its 3 listed competitors has raised funding.
Company details
Haglöfs was established in 1914 in Jarfalla, Sweden, within the outdoor apparel sector. Clothing and gear for men, women, and children are produced, targeting various activities. Functionality and durability are emphasized through integrated outdoor technologies. Operations encompass design, manufacturing, and sustainability practices, with reporting on environmental impacts included.
- Headquarters Jarfalla, Sweden
- Stage Acquired
- SectorsRetailConsumer
- Website category Sports
- Email••••••••
- Phone•••• ••••
- Website haglofs.com/en
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by LionRock Capital (Dec 2023)
- Legal Name Haglöfs Ab
- Investors
- Acquired byLionRock Capital
(Dec 2023)
Products & Services of Haglfs
Haglfs offers a comprehensive portfolio of products and services, including Magma Collection, SS25 News, and Haglöfs Equipment.
Collection of clothing for outdoor adventures and activities.
Latest equipment and apparel line for seasonal outdoor use.
Various tools and accessories designed for hiking and exploration.
Apps and channels of Haglfs
its YouTube channel Haglöfs has 6.82K subscribers and 30 videos.
Videos from Haglfs
The most watched videos on Haglfs's YouTube channel, Haglöfs (6.82K subscribers). Click a video to play it here.
More on Haglöfs.
Funding Insights of Haglfs
- Total Rounds 1
1 investors in total: 1 institutional.
Investors in Haglfs
Haglfs has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include LionRock Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
LionRock Capital is focused on global consumer lifestyle investments. | lionrockcapitalhk.com | Hong Kong, China |
Investor details for Haglfs
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People of Haglfs
18 people are tracked at Haglfs (8 in leadership, 10 in team).
| Name | Role | Group |
|---|---|---|
Andreas Oliver Lorenz | Chief Commercial Officer (cco) | Leadership |
Joakim Nyhage | Global Finance Director | Leadership |
Victor Adler | Chief Marketing Officer (interim) | Leadership |
Daniel Stiller Cohn | Head Of Distribution Sales & Sales Operations | Leadership |
Martin Jungerts | Global Operations Director | Leadership |
Eva Weiss | Head Of Design | Leadership |
Clara Tronet Guillon | Global Head Of Marketing | Leadership |
Erik Ekström | Global Head Of Brand | Leadership |
Sara Falk | CRM & Loyalty Specialist | Team |
Maxime Guillaumond | Key Account Manager De/at | Team |
Johanna Carlman | Buyer | Team |
Linn Ekerbring | Marketing Manager Haglöfs Sweden, Denmark & Finland | Team |
Antti Autti | Brand Ambassador | Team |
Stefanie Erdmann | Marketing Manager DE / AT | Team |
Patrik Waldenström | Ecommerce Manager | Team |
Stephanie Viljava | Group Business Controller | Team |
Josefin Sahlin | CRM & Content Manager | Team |
Hjalmar Hylén | Business Controller | Team |
Complete people profiles for Haglfs
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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- Professional contacts
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Timeline of Haglfs
3 dated milestones of Haglfs across 112 years, from founding to its latest funding, stage changes and deals.
- Founded Haglfs is founded.
- Exit Acquired by LionRock Capital.
- Funding First funding round.
Competitors of Haglfs
Haglfs has 3 listed competitors in our database, 1 of them funded. They include RevolutionRace, Peak Performance and Stellar Equipment.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| revolutionrace.com | 2013 | Boras, Sweden | Internet-first brand of outdoor wear | |||
| peakperformance.com | 1986 | Stockholm, Sweden | Peak Performance is engaged in designing outdoor and ski apparel. | |||
| stellarequipment.com | 2015 | Stockholm, Sweden | $1.75M | Performance-fabric sportswear apparel is provided online for men and women. |
Detailed competitors of Haglfs
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- Full competitor set
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Web traffic of Haglfs
The website of Haglfs (haglofs.com) receives about 350.1K visits a month and ranks #117,001 among all websites worldwide, #3,810 in Sports.
- Monthly visits350.1K
▲ 13.7% vs previous month
- Unique visitors135.9K
per month
- Global rank#117,001
among all websites
- Category rank#3,810
Sports · Sports
- Bounce rate33%
- Pages per visit4.6
- Average visit2 min 01 sec
- DevicesDesktop 31% · Mobile 69%
Websites whose visitors overlap most with Haglfs. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| outnorth.com | 100% | 2.1M | #22,697 | View details | |
| xxl.se | 99% | 2.5M | #22,569 | View details | |
craigdonmountainsports.com | craigdonmountainsports.com | 98% | #4,079,103 | – | |
addnature.com | addnature.com | 97% | #181,037 | – | |
eventyrsport.se | eventyrsport.se | 96% | #307,571 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Haglfs
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Related news about Haglfs
Complete news archive for Haglfs
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Frequently Asked Questions about Haglfs
Haglfs was founded in 1914 and raised its 1st funding round 112 years after it was founded.
Haglfs is headquartered in Jarfalla, Sweden.
Haglöfs was established in 1914 in Jarfalla, Sweden, within the outdoor apparel sector. Clothing and gear for men, women, and children are produced, targeting various activities. Functionality and durability are emphasized through integrated outdoor technologies. Operations encompass design, manufacturing, and sustainability practices, with reporting on environmental impacts included.
Haglfs's top competitors include Peak Performance, RevolutionRace and Stellar Equipment.
Haglfs offers Magma Collection, SS25 News, and Haglöfs Equipment.
Haglfs has 1 investor. Key investors include LionRock Capital.
Haglfs operates through Haglöfs Ab.
Yes. Haglfs was acquired by LionRock Capital in December 2023.
The website of Haglfs receives about 350 thousand visits a month and ranks #117,001 among all websites worldwide.